Rascasse Audience Intelligence

Turkish Airlines Target Market in United States

A data profile of the people who buy, follow and care about Turkish Airlines in United States — modelled from more than twelve digital signal sources. Turkish Airlines has an estimated audience of 3,654,892 people in United States.

#17among Airline in United States#903among Brand in United States#718in Travel & Leisure

The average Turkish Airlines fan in United States is 41.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Malaysia Airlines, Travel Agent (magazine), Qatar Airways, with strongest over-indexing on Malaysia Airlines (89.88× the country average).

Demographically, the Turkish Airlines audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Quality Awareness, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Turkish Airlines fan in United States is more male, around 41.5 years old, with strong Quality Awareness tendencies and a notable affinity for Malaysia Airlines.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Turkish Airlines profile in United States.

Audience size
3.7M
in United States
Gender
41.2%♀
58.8% male
Age
41.5
average years
Country rank
#8690
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Turkish Airlines

41.2% are female, 58.8% are male, average age 41.5.

Fig. 02

Gender split

41.2%
Female
58.8%
Male
Demographic split for Turkish Airlines audience in United States
MetricValue
Female41.2%
Male58.8%
Average age41.5
Estimated audience size3,654,892
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Turkish Airlines audience in United States
Age bracketShare%
16-1917%
20-2916%
30-3918%
40-4922%
50+27%
Fig. 04

Worldwide distribution

10.4%

of the worldwide Turkish Airlines audience comes from United States.

Worldwide audience distribution share by country for Turkish Airlines
CountryShare
United States10.4%
Germany8.2%
United Kingdom6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Turkish Airlines audience in United States is strongest.

Fig. 05

Top regions by affinity

Turkish Airlines customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~40K3.25×
02Virginia~200K2.25×
03Maryland~100K2.19×
04Washington~200K2.04×
05Colorado~100K2.02×
06Texas~600K2.01×
07Illinois~200K1.96×
08New Jersey~200K1.96×
09New York~400K1.95×
10California~800K1.92×
11Georgia~200K1.92×
12Michigan~200K1.83×
13Massachusetts~100K1.75×
14Florida~400K1.51×
15Connecticut~40K1.16×
16New Hampshire~10K0.93×
17Delaware~9K0.88×
18Rhode Island~10K0.84×
19Pennsylvania~100K0.82×
20Nevada~30K0.80×
21Alaska~6K0.80×
22Wisconsin~40K0.78×
23Oregon~30K0.75×
24Maine~9K0.70×
25Wyoming~4K0.69×
26Ohio~70K0.65×
27Indiana~40K0.65×
28Minnesota~30K0.64×
29Hawaii~10K0.64×
30Vermont~4K0.63×
31North Carolina~70K0.62×
32Arizona~50K0.61×
33Tennessee~40K0.60×
34Oklahoma~20K0.60×
35Alabama~30K0.59×
36Missouri~30K0.57×
37South Carolina~30K0.55×
38Iowa~20K0.53×
39Kansas~20K0.52×
40New Mexico~9K0.51×
41Idaho~9K0.51×
42Nebraska~9K0.51×
43Louisiana~20K0.49×
44Utah~20K0.48×
45West Virginia~8K0.48×
46Montana~5K0.48×
47Arkansas~10K0.44×
48Kentucky~20K0.43×
49South Dakota~4K0.42×
50Mississippi~10K0.36×
Fig. 06

Affinity by region

Affinity by region — Turkish Airlines, United States
0.36×1.00×3.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Turkish Airlines audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Turkish Airlines audience
#·InterestCategoryAffinity×
01Travel Agent (magazine)Website / Newspaper / Magazine110.46×
02Air MilesTravel & Leisure107.90×
03Malaysia AirlinesTravel & Leisure89.88×
04Ethiopian AirlinesTravel & Leisure48.81×
05Qatar AirwaysTravel & Leisure39.30×
06Etihad AirwaysTravel & Leisure34.80×
07Air FranceTravel & Leisure32.47×
08Catch Me If You CanMovies & TV29.22×
09British AirwaysTravel & Leisure19.50×
10North KoreaTravel & Leisure16.72×
11DenmarkTravel & Leisure16.64×
12MongoliaTravel & Leisure16.62×
13New ZealandTravel & Leisure15.56×
14IndonesiaTravel & Leisure14.97×
15Final DestinationMovies & TV14.07×
16CanberraTravel & Leisure13.96×
17PortugalTravel & Leisure13.34×
18SydneyTravel & Leisure13.00×
19Alaska AirlinesTravel & Leisure10.70×
20PhilippinesTravel & Leisure10.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Turkish Airlines audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Turkish Airlines audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM4.98×
Career OrientationPOWER2.44×
IndulgenceJOY1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Turkish Airlines audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.69×
Early Adopter MentalityPOWER0.93×
SustainabilityBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Turkish Airlines's target market in United States?

Turkish Airlines's target market in United States covers an estimated 3,654,892 people, concentrated in California and Texas.

02

What is the gender split and age of Turkish Airlines customers?

41.2% of the Turkish Airlines audience are female, 58.8% are male, with an average age of 41.5 years.

03

Which brands do Turkish Airlines fans like most?

Turkish Airlines fans show strongest brand affinity for Malaysia Airlines (89.88×), Travel Agent (magazine) (110.46×), and Qatar Airways (39.3×) over the country average.

04

Where do Turkish Airlines fans live in United States?

Turkish Airlines fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Turkish Airlines fans also like?

Beyond Turkish Airlines itself, the audience over-indexes on Travel Agent (magazine) (110.46×), Qatar Airways (39.3×), Indonesia (14.97×), and Air France (32.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airline audiences in United States

See Turkish Airlines audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Turkish Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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