Turkish Airlines Audience in United States

Turkish Airlines logo

Turkish Airlines has an estimated audience of 3,683,725 people in United States. 41.2% are female, 58.8% are male, average age 41.5. Top regions: California, Texas, New York. Top brand affinities: Malaysia Airlines, Final Destination, Travel Agent (magazine), Qatar Airways, Indonesia.

The average Turkish Airlines fan in United States is 41.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Malaysia Airlines, Final Destination, Travel Agent (magazine), with strongest over-indexing on Malaysia Airlines (89.88× the country average). Demographically, the Turkish Airlines audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of Turkish Airlines fans

Demographic split for Turkish Airlines audience in United States
MetricValue
Female41.2%
Male58.8%
Average age41.5
Estimated audience size3,683,725

Audience persona

The typical Turkish Airlines fan in United States is more male, around 41.5 years old, with strong Quality Awareness tendencies and a notable affinity for Malaysia Airlines.

Top regions in United States

Top regions ranked by reach for Turkish Airlines in United States
RegionReachAffinity
California811,2032×
Texas661,9582.09×
New York403,5481.96×
Florida376,5321.51×
Illinois242,9601.98×
Georgia218,6851.93×
Virginia207,2832.31×
New Jersey186,3201.99×
Michigan172,5281.79×
Washington153,1652.07×
Maryland137,5912.17×
Massachusetts128,2241.77×
Colorado121,5672.09×
Pennsylvania101,6670.82×
Ohio75,1270.66×
North Carolina71,8410.65×
Arizona47,0020.62×
Indiana43,9530.65×
Tennessee43,4840.59×
Wisconsin43,1380.78×
Connecticut41,1701.11×
Washington, District of Columbia37,2853.37×
Missouri34,2530.58×
Minnesota33,9000.64×
Oregon32,9500.78×
South Carolina30,3970.55×
Alabama29,6220.58×
Nevada29,5850.83×
Oklahoma23,9570.59×
Louisiana22,6160.48×
Kentucky19,2470.42×
Utah15,9030.48×
Iowa15,3990.51×
Kansas14,4180.5×
New Hampshire13,0920.9×
Arkansas12,1190.4×
Hawaii9,6880.61×
Rhode Island9,3150.79×
Mississippi8,8800.29×
New Mexico8,8150.48×
Nebraska8,6810.47×
Maine8,6440.66×
Idaho8,6150.47×
Delaware8,1830.81×
West Virginia6,9590.41×
Alaska5,5450.7×
Montana3,9610.39×
Vermont3,5120.54×
Wyoming3,1040.57×
North Dakota2,7650.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Turkish Airlines audience
BrandAffinityCategory
Malaysia Airlines89.88×Travel & Leisure
Final Destination14.07×Movies & TV
Travel Agent (magazine)110.46×
Qatar Airways39.3×Travel & Leisure
Indonesia14.97×Travel & Leisure
Air France32.47×Travel & Leisure
New Zealand15.56×Travel & Leisure
Sydney13×Travel & Leisure
Mongolia16.62×Travel & Leisure
North Korea16.72×Travel & Leisure
British Airways19.5×Travel & Leisure
Canberra13.96×Travel & Leisure
Alaska Airlines10.7×Travel & Leisure
Philippines10.27×Travel & Leisure
Air Miles107.9×Travel & Leisure
Ethiopian Airlines48.81×Travel & Leisure
Catch Me If You Can29.22×Movies & TV
Portugal13.34×Travel & Leisure
Etihad Airways34.8×Travel & Leisure
Emirates20×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Turkish Airlines audience
TraitClusterScore
Quality AwarenessPREMIUM2.32
TravellingTHRILL1.74
Luxury OrientationPREMIUM1.33
Design AffinityPREMIUM1.17
Urban LifestyleOPEN1.16
IndulgenceJOY1.15

Worldwide distribution

Worldwide audience distribution share by country for Turkish Airlines
CountryShare
United States10.7%
Germany8.2%
United Kingdom6.2%

See Turkish Airlines audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does Turkish Airlines have in United States?

Turkish Airlines has an estimated audience of 3,683,725 people in United States, concentrated in California and Texas.

What is the gender split and age of Turkish Airlines fans?

41.2% of Turkish Airlines fans are female, 58.8% are male, with an average age of 41.5 years.

Which brands do Turkish Airlines fans like most?

Turkish Airlines fans show strongest brand affinity for Malaysia Airlines (89.88×), Final Destination (14.07×), and Travel Agent (magazine) (110.46×) over the country average.

Where do Turkish Airlines fans live in United States?

Turkish Airlines fans in United States are most concentrated in California (reach 811,203), Texas (reach 661,958), and New York (reach 403,548). These three regions account for the largest share of the active audience.

What other brands do Turkish Airlines fans also like?

Beyond Turkish Airlines itself, the audience over-indexes on Final Destination (14.07×), Travel Agent (magazine) (110.46×), Qatar Airways (39.3×), and Indonesia (14.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Turkish Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.