Air France Audience in United States

Air France logo

Air France has an estimated audience of 3,385,713 people in United States. 47.5% are female, 52.5% are male, average age 39.2. Top regions: California, New York, Texas. Top brand affinities: Malaysia Airlines, Travel Agent (magazine), Air Miles, Air France–KLM, Finnair.

The average Air France fan in United States is 39.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Malaysia Airlines, Travel Agent (magazine), Air Miles, with strongest over-indexing on Malaysia Airlines (192.59× the country average). Demographically, the Air France audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of Air France fans

Demographic split for Air France audience in United States
MetricValue
Female47.5%
Male52.5%
Average age39.2
Estimated audience size3,385,713

Audience persona

The typical Air France fan in United States is balanced, around 39.2 years old, with strong Quality Awareness tendencies and a notable affinity for Malaysia Airlines.

Top regions in United States

Top regions ranked by reach for Air France in United States
RegionReachAffinity
California764,4152.05×
New York462,2212.44×
Texas408,1521.4×
Florida352,8351.54×
Georgia179,4001.72×
Massachusetts158,2492.37×
North Carolina137,7821.35×
Virginia128,1561.55×
New Jersey122,7551.43×
Illinois122,5911.09×
Arizona113,8751.65×
Washington108,3131.59×
Michigan103,1571.17×
Maryland92,1711.58×
Colorado81,2781.52×
Pennsylvania75,3240.66×
Ohio70,1760.67×
Minnesota52,0001.07×
Connecticut43,4891.28×
Tennessee40,5810.6×
Washington, District of Columbia38,9703.83×
Indiana33,0620.53×
South Carolina31,7870.62×
Nevada31,4150.96×
Wisconsin29,2850.57×
Utah29,1890.96×
Oregon28,7450.74×
Missouri26,6440.49×
Alabama25,5760.54×
Louisiana23,2560.53×
Kentucky20,2000.48×
Oklahoma17,0430.45×
New Hampshire15,8551.19×
Hawaii15,4381.06×
Kansas13,9930.52×
Rhode Island13,3011.23×
Maine12,2541.01×
Iowa11,2230.4×
Arkansas10,9060.39×
Mississippi9,6710.35×
Idaho8,9410.53×
New Mexico8,2600.49×
Nebraska6,3150.37×
Vermont5,9481×
Delaware5,1550.55×
Montana4,9080.52×
West Virginia4,6410.29×
Alaska3,7270.51×
North Dakota2,5550.37×
South Dakota2,2950.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Air France audience
BrandAffinityCategory
Malaysia Airlines192.59×Travel & Leisure
Travel Agent (magazine)236.69×
Air Miles231.22×Travel & Leisure
Air France–KLM158.73×Business & Career
Finnair113.78×Travel & Leisure
Qatar Airways32.77×Travel & Leisure
Lamp36.69×Music & Radio
Pig farming19.47×Politics & Society
Final Destination7.41×Movies & TV
Spirit Airlines12.21×Travel & Leisure
Etihad Airways36.51×Travel & Leisure
Emirates21.28×Travel & Leisure
Air Canada18.67×Travel & Leisure
Cheapflights23.83×Travel & Leisure
Copa Airlines28.13×Travel & Leisure
FlightAware12.18×Travel & Leisure
Loire Valley21.6×Travel & Leisure
Watercolor Artist20×Arts & Culture
Alaska Airlines7.75×Travel & Leisure
British Airways13.83×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Air France audience
TraitClusterScore
Quality AwarenessPREMIUM3.67
TravellingTHRILL2.89
Design AffinityPREMIUM2.13
Luxury OrientationPREMIUM2.01
SustainabilityBALANCE1.55
Risk AppetiteTHRILL1.46

Worldwide distribution

Worldwide audience distribution share by country for Air France
CountryShare
France31.3%
United States8.8%
Italy5.2%

See Air France audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does Air France have in United States?

Air France has an estimated audience of 3,385,713 people in United States, concentrated in California and New York.

What is the gender split and age of Air France fans?

47.5% of Air France fans are female, 52.5% are male, with an average age of 39.2 years.

Which brands do Air France fans like most?

Air France fans show strongest brand affinity for Malaysia Airlines (192.59×), Travel Agent (magazine) (236.69×), and Air Miles (231.22×) over the country average.

Where do Air France fans live in United States?

Air France fans in United States are most concentrated in California (reach 764,415), New York (reach 462,221), and Texas (reach 408,152). These three regions account for the largest share of the active audience.

What other brands do Air France fans also like?

Beyond Air France itself, the audience over-indexes on Travel Agent (magazine) (236.69×), Air Miles (231.22×), Air France–KLM (158.73×), and Finnair (113.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Air France. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.