Air Canada Audience in United States

Air Canada logo

Air Canada has an estimated audience of 4,123,939 people in United States. 52.8% are female, 47.2% are male, average age 45.4. Top regions: California, Florida, New York. Top brand affinities: WestJet, Air India, Telus, Finnair, Shalwar kameez.

The average Air Canada fan in United States is 45.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include WestJet, Air India, Telus, with strongest over-indexing on WestJet (408.89× the country average). Demographically, the Air Canada audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of Air Canada fans

Demographic split for Air Canada audience in United States
MetricValue
Female52.8%
Male47.2%
Average age45.4
Estimated audience size4,123,939

Audience persona

The typical Air Canada fan in United States is balanced, around 45.4 years old, with strong Travelling tendencies and a notable affinity for WestJet.

Top regions in United States

Top regions ranked by reach for Air Canada in United States
RegionReachAffinity
California929,7132.05×
Florida629,0592.25×
New York443,6901.93×
Texas354,9411×
Illinois164,6661.2×
New Jersey164,2241.57×
Washington162,0431.96×
Massachusetts144,2381.78×
Virginia128,7851.28×
Pennsylvania124,0260.89×
Arizona122,3901.45×
North Carolina105,8050.85×
Georgia104,2150.82×
Colorado103,4071.59×
Michigan103,1110.96×
Ohio100,4710.79×
Maryland84,3871.19×
Nevada72,6941.82×
Oregon67,9171.44×
Minnesota57,0640.97×
Missouri55,3990.83×
Tennessee54,5710.66×
Hawaii47,8742.7×
Indiana39,7240.53×
Connecticut38,9480.94×
Wisconsin34,5650.56×
Washington, District of Columbia33,7202.72×
South Carolina32,5260.52×
Louisiana24,3880.46×
Utah20,2540.55×
Kentucky20,1880.39×
Vermont16,7482.31×
New Hampshire15,9810.98×
Alabama15,8050.27×
Alaska14,6551.66×
Oklahoma13,8760.3×
Kansas13,7670.42×
Maine12,7640.86×
Iowa12,3160.36×
Rhode Island10,2630.78×
Idaho8,8850.43×
Delaware7,8560.69×
New Mexico7,8140.38×
Arkansas7,7530.23×
Nebraska6,8300.33×
Montana6,3590.56×
Mississippi6,2960.19×
West Virginia6,0670.32×
North Dakota4,5450.54×
Wyoming2,9910.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Air Canada audience
BrandAffinityCategory
WestJet408.89×Travel & Leisure
Air India144.93×Travel & Leisure
Telus240.39×Technology & Electronics
Finnair103.33×Travel & Leisure
Shalwar kameez27.39×Fashion & Accessoires
Toronto Pearson International Airport114.38×Travel & Leisure
Emirates26.09×Travel & Leisure
Lufthansa23.68×Travel & Leisure
Final Destination6.5×Movies & TV
Malayala Manorama57.13×News
India national cricket team21.74×Sports
Flightradar2435.98×Travel & Leisure
Instant messaging5.16×Internet & Social Media
Qatar Airways20×Travel & Leisure
Turn-based strategy20×Games
Indian Premier League8.05×Sports
Association of Flight Attendants109.66×Business & Career
San Francisco International Airport47.64×Travel & Leisure
Newark Liberty International Airport40.5×Travel & Leisure
Akira (manga)20×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Air Canada audience
TraitClusterScore
TravellingTHRILL2.82
Quality AwarenessPREMIUM2.25
IndulgenceJOY1.91
Design AffinityPREMIUM1.62
Risk AppetiteTHRILL1.6
Urban LifestyleOPEN1.55

Worldwide distribution

Worldwide audience distribution share by country for Air Canada
CountryShare
Canada34.4%
United States19.5%
China5.5%

See Air Canada audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does Air Canada have in United States?

Air Canada has an estimated audience of 4,123,939 people in United States, concentrated in California and Florida.

What is the gender split and age of Air Canada fans?

52.8% of Air Canada fans are female, 47.2% are male, with an average age of 45.4 years.

Which brands do Air Canada fans like most?

Air Canada fans show strongest brand affinity for WestJet (408.89×), Air India (144.93×), and Telus (240.39×) over the country average.

Where do Air Canada fans live in United States?

Air Canada fans in United States are most concentrated in California (reach 929,713), Florida (reach 629,059), and New York (reach 443,690). These three regions account for the largest share of the active audience.

What other brands do Air Canada fans also like?

Beyond Air Canada itself, the audience over-indexes on Air India (144.93×), Telus (240.39×), Finnair (103.33×), and Shalwar kameez (27.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Air Canada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.