Rascasse Audience Intelligence

Air Canada Target Market in United States

A data profile of the people who buy, follow and care about Air Canada in United States — modelled from more than twelve digital signal sources. Air Canada has an estimated audience of 4,205,771 people in United States.

#14among Airline in United States#790among Brand in United States#646in Travel & Leisure

The average Air Canada fan in United States is 45.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include WestJet, Air India, Telus, with strongest over-indexing on WestJet (408.89× the country average).

Demographically, the Air Canada audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Career Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Air Canada fan in United States is balanced, around 45.4 years old, with strong Career Orientation tendencies and a notable affinity for WestJet.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Air Canada profile in United States.

Audience size
4.2M
in United States
Gender
52.8%♀
47.2% male
Age
45.4
average years
Country rank
#7711
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Air Canada

52.8% are female, 47.2% are male, average age 45.4.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Air Canada audience in United States
MetricValue
Female52.8%
Male47.2%
Average age45.4
Estimated audience size4,205,771
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the Air Canada audience in United States
Age bracketShare%
16-198%
20-2914%
30-3919%
40-4924%
50+35%
Fig. 04

Worldwide distribution

19.7%

of the worldwide Air Canada audience comes from United States.

Worldwide audience distribution share by country for Air Canada
CountryShare
Canada34.1%
United States19.7%
China5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Air Canada audience in United States is strongest.

Fig. 05

Top regions by affinity

Air Canada customers by region in United States
#RegionReachAffinity×
01Hawaii~50K2.71×
02Washington, District of Columbia~30K2.52×
03Vermont~20K2.51×
04Florida~600K2.18×
05Alaska~20K1.92×
06California~900K1.89×
07New York~400K1.85×
08Washington~100K1.81×
09Massachusetts~100K1.74×
10Nevada~70K1.74×
11Colorado~100K1.62×
12New Jersey~200K1.49×
13Oregon~70K1.41×
14Arizona~100K1.38×
15Virginia~100K1.19×
16Illinois~200K1.18×
17Maryland~80K1.15×
18New Hampshire~20K1.07×
19Texas~300K0.97×
20Maine~10K0.95×
21Connecticut~40K0.93×
22Minnesota~50K0.92×
23Michigan~100K0.89×
24Pennsylvania~100K0.86×
25Rhode Island~10K0.86×
26Ohio~100K0.84×
27North Carolina~100K0.84×
28Missouri~50K0.82×
29Georgia~100K0.78×
30Tennessee~60K0.74×
31Delaware~8K0.74×
32North Dakota~5K0.64×
33Wyoming~4K0.64×
34Montana~7K0.61×
35Wisconsin~40K0.57×
36Utah~20K0.56×
37Indiana~40K0.53×
38South Carolina~30K0.51×
39Idaho~10K0.48×
40Louisiana~20K0.45×
41Kentucky~20K0.45×
42Kansas~10K0.44×
43New Mexico~9K0.43×
44Iowa~10K0.41×
45Nebraska~8K0.40×
46West Virginia~8K0.40×
47Oklahoma~20K0.35×
48Alabama~20K0.31×
49Arkansas~10K0.29×
50Mississippi~9K0.27×
Fig. 06

Affinity by region

Affinity by region — Air Canada, United States
0.27×1.00×2.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Air Canada audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Air Canada audience
#·InterestCategoryAffinity×
01WestJetTravel & Leisure408.89×
02TelusTechnology & Electronics240.39×
03Air IndiaTravel & Leisure144.93×
04Toronto Pearson International AirportTravel & Leisure114.38×
05Association of Flight AttendantsBusiness & Career109.66×
06FinnairTravel & Leisure103.33×
07Malayala ManoramaNews57.13×
08San Francisco International AirportTravel & Leisure47.64×
09Newark Liberty International AirportTravel & Leisure40.50×
10Magners USAFood & Beverages40.40×
11Flightradar24Travel & Leisure35.98×
12Shalwar kameezFashion & Accessoires27.39×
13EmiratesTravel & Leisure26.09×
14LufthansaTravel & Leisure23.68×
15India national cricket teamSports21.74×
16Melissa RauchMovies & TV20.00×
17Qatar AirwaysTravel & Leisure20.00×
18Turn-based strategyGames20.00×
19Akira (manga)Movies & TV20.00×
20Instant messagingInternet & Social Media5.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Air Canada audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Air Canada audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.60×
TravellingTHRILL2.48×
Quality AwarenessPREMIUM2.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Air Canada audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.63×
Pet OwnershipJOY0.82×
PatriotismCONSERVATISM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Air Canada's target market in United States?

Air Canada's target market in United States covers an estimated 4,205,771 people, concentrated in California and Florida.

02

What is the gender split and age of Air Canada customers?

52.8% of the Air Canada audience are female, 47.2% are male, with an average age of 45.4 years.

03

Which brands do Air Canada fans like most?

Air Canada fans show strongest brand affinity for WestJet (408.89×), Air India (144.93×), and Telus (240.39×) over the country average.

04

Where do Air Canada fans live in United States?

Air Canada fans in United States are most concentrated in California (reach ~900K), Florida (reach ~600K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Air Canada fans also like?

Beyond Air Canada itself, the audience over-indexes on Air India (144.93×), Telus (240.39×), Melissa Rauch (20×), and Finnair (103.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airline audiences in United States

See Air Canada audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Air Canada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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