Rascasse Audience Intelligence

San Francisco International Airport Audience in United States

A data profile of the people who buy, follow and care about San Francisco International Airport in United States — modelled from more than twelve digital signal sources. San Francisco International Airport has an estimated audience of 591,413 people in United States.

#32among Airport in United States#3331among POI in United States#2600in Travel & Leisure

The average San Francisco International Airport fan in United States is 45.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Air Canada, Alaska Airlines, FlightAware, with strongest over-indexing on Air Canada (47.64× the country average).

Demographically, the San Francisco International Airport audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical San Francisco International Airport fan in United States is more female, around 45.9 years old, with strong Travelling tendencies and a notable affinity for Air Canada.

Category: Travel & Leisure · Type: POI · Subtype: Airport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the San Francisco International Airport profile in United States.

Audience size
591K
in United States
Gender
57.4%♀
42.6% male
Age
45.9
average years
Country rank
#33098
POI in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of San Francisco International Airport fans

57.4% are female, 42.6% are male, average age 45.9.

Fig. 02

Gender split

57.4%
Female
42.6%
Male
Demographic split for San Francisco International Airport audience in United States
MetricValue
Female57.4%
Male42.6%
Average age45.9
Estimated audience size591,413
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the San Francisco International Airport audience in United States
Age bracketShare%
16-197%
20-2912%
30-3920%
40-4929%
50+33%
Fig. 04

Worldwide distribution

61.7%

of the worldwide San Francisco International Airport audience comes from United States.

Worldwide audience distribution share by country for San Francisco International Airport
CountryShare
United States61.7%
Japan3.3%
United Kingdom3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the San Francisco International Airport audience in United States is strongest.

Fig. 05

Top regions by affinity

San Francisco International Airport fans by region: top regions in United States
#RegionReachAffinity×
01California~400K27.23×
02Hawaii~4K1.43×
03Washington~20K1.30×
04Washington, District of Columbia~2K1.21×
05Oregon~7K1.05×
06Nevada~6K0.96×
07Colorado~8K0.91×
08Massachusetts~10K0.86×
09Utah~4K0.76×
10New York~20K0.74×
11Illinois~10K0.62×
12Alaska<1K0.62×
13New Jersey~9K0.61×
14Idaho~2K0.61×
15Montana<1K0.58×
16Virginia~8K0.57×
17Vermont<1K0.56×
18Arizona~7K0.55×
19Minnesota~4K0.52×
20Rhode Island<1K0.52×
21Texas~30K0.50×
22Connecticut~3K0.50×
23New Hampshire~1K0.50×
24North Dakota<1K0.50×
25New Mexico~1K0.49×
26Maryland~5K0.47×
27South Dakota<1K0.47×
28Iowa~2K0.45×
29Maine<1K0.43×
30Delaware<1K0.43×
31West Virginia~1K0.41×
32Georgia~7K0.40×
33Pennsylvania~8K0.39×
34Nebraska~1K0.38×
35North Carolina~7K0.37×
36Wisconsin~3K0.36×
37Kansas~2K0.36×
38Florida~10K0.34×
39Michigan~5K0.34×
40Mississippi~2K0.34×
41Missouri~3K0.33×
42Arkansas~2K0.33×
43Indiana~3K0.32×
44Ohio~6K0.30×
45Tennessee~4K0.30×
46Oklahoma~2K0.30×
47South Carolina~3K0.29×
48Louisiana~2K0.28×
49Kentucky~2K0.28×
50Alabama~2K0.25×
Fig. 06

Affinity by region

Affinity by region — San Francisco International Airport, United States
0.25×1.00×27.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the San Francisco International Airport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for San Francisco International Airport audience
#·InterestCategoryAffinity×
01Air CanadaTravel & Leisure47.64×
02EmiratesTravel & Leisure22.77×
03qantas airwaysTravel & Leisure22.35×
04LufthansaTravel & Leisure20.00×
05Jrue HolidaySports20.00×
06KTVUMovies & TV16.82×
07Sean PaytonSports15.69×
08FlightAwareTravel & Leisure15.57×
09Turkish AirlinesTravel & Leisure13.95×
10Alaska AirlinesTravel & Leisure13.48×
11Golden Gate BridgeTravel & Leisure12.06×
12Qatar AirwaysTravel & Leisure9.45×
13Din Tai FungFood & Beverages5.48×
14southwest airlinesTravel & Leisure3.41×
15FedExBusiness & Career3.25×
16AirlineTravel & Leisure3.24×
17Panda ExpressFood & Beverages3.22×
18Nordstrom rackFashion & Accessoires2.82×
19Trader Joe'sShopping2.46×
20AirbnbTravel & Leisure1.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the San Francisco International Airport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by San Francisco International Airport audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.38×
Quality AwarenessPREMIUM2.26×
PatriotismCONSERVATISM1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by San Francisco International Airport audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.72×
ExtroversionTHRILL0.87×
TraditionCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does San Francisco International Airport have in United States?

San Francisco International Airport has an estimated audience of 591,413 people in United States, concentrated in California and Texas.

02

What is the gender split and age of San Francisco International Airport fans?

57.4% of San Francisco International Airport fans are female, 42.6% are male, with an average age of 45.9 years.

03

Which brands do San Francisco International Airport fans like most?

San Francisco International Airport fans show strongest brand affinity for Air Canada (47.64×), Alaska Airlines (13.48×), and FlightAware (15.57×) over the country average.

04

Where do San Francisco International Airport fans live in United States?

San Francisco International Airport fans in United States are most concentrated in California (reach ~400K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do San Francisco International Airport fans also like?

Beyond San Francisco International Airport itself, the audience over-indexes on Alaska Airlines (13.48×), FlightAware (15.57×), Emirates (22.77×), and Lufthansa (20×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See San Francisco International Airport audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for San Francisco International Airport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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