San Francisco International Airport Audience in United States

San Francisco International Airport logo

San Francisco International Airport has an estimated audience of 591,413 people in United States. 57.4% are female, 42.6% are male, average age 45.9. Top regions: California, Texas, New York. Top brand affinities: Cam Ward, Elsword, Hibachi, Emigrate (band), Surf kayaking.

The average San Francisco International Airport fan in United States is 45.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Cam Ward, Elsword, Hibachi, with strongest over-indexing on Cam Ward (14.94× the country average). Demographically, the San Francisco International Airport audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Airport

Demographics of San Francisco International Airport fans

Demographic split for San Francisco International Airport audience in United States
MetricValue
Female57.4%
Male42.6%
Average age45.9
Estimated audience size591,413

Audience persona

The typical San Francisco International Airport fan in United States is more female, around 45.9 years old, with strong Travelling tendencies and a notable affinity for Cam Ward.

Top regions in United States

Top regions ranked by reach for San Francisco International Airport in United States
RegionReachAffinity
California443,56024.13×
Texas28,9760.57×
New York26,3680.8×
Washington16,8141.42×
Florida16,3850.41×
Illinois13,2990.68×
Massachusetts11,6441×
Virginia10,1820.71×
New Jersey9,7610.65×
Colorado9,4481.01×
Pennsylvania8,8470.44×
Georgia8,0880.44×
Oregon7,9211.17×
North Carolina7,1790.4×
Ohio6,4130.35×
Nevada6,3711.11×
Michigan5,6690.37×
Arizona5,5600.46×
Maryland5,4940.54×
Minnesota5,2380.62×
Utah4,8870.92×
Hawaii4,0701.6×
Indiana3,8220.35×
Tennessee3,6910.31×
Wisconsin3,6710.41×
Missouri3,5050.37×
Connecticut3,0710.52×
Washington, District of Columbia2,4511.38×
Iowa2,3410.48×
South Carolina2,3090.26×
Idaho1,8860.64×
Oklahoma1,8150.28×
Kentucky1,8020.24×
Louisiana1,6940.22×
Kansas1,6490.35×
New Mexico1,4080.47×
Arkansas1,3590.28×
Alabama1,2280.15×
New Hampshire1,0340.44×
Nebraska9460.32×
Montana9210.56×
Rhode Island8910.47×
Mississippi7330.15×
Maine6490.31×
Delaware4900.3×
Vermont4790.46×
Alaska4750.38×
Wyoming4160.47×
West Virginia3780.14×
North Dakota3100.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for San Francisco International Airport audience
BrandAffinityCategory
Cam Ward14.94×Sports
Elsword24.38×Games
Hibachi11.59×Food & Beverages
Emigrate (band)13.33×Music & Radio
Surf kayaking20×Sports
Wok8.82×Food & Beverages
Goop6.73×Internet & Social Media
San Pellegrino9.07×Food & Beverages
headspace10.48×Health
Governor of Michigan7.93×Politics & Society
Nationality2.25×Politics & Society
Kendra Scott3.07×Fashion & Accessoires
Natural rubber2.13×Cars & Mobility
Fairy godmother7.63×Literature
OpenJDK20.54×
Israel2.07×Travel & Leisure
Hipster8.45×Politics & Society
Google Home5.52×Technology & Electronics
Cherish (group)8.88×Music & Radio
Ichiro Suzuki8.49×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by San Francisco International Airport audience
TraitClusterScore
TravellingTHRILL2.22
Quality AwarenessPREMIUM1.99
Design AffinityPREMIUM1.66
IndulgenceJOY1.49
Urban LifestyleOPEN1.38
Community OrientationOPEN1.33

Worldwide distribution

Worldwide audience distribution share by country for San Francisco International Airport
CountryShare
United States62.9%
Japan3.3%
United Kingdom3.3%

See San Francisco International Airport audiences in other countries

More Airport audiences in United States

Frequently asked questions

How many fans does San Francisco International Airport have in United States?

San Francisco International Airport has an estimated audience of 591,413 people in United States, concentrated in California and Texas.

What is the gender split and age of San Francisco International Airport fans?

57.4% of San Francisco International Airport fans are female, 42.6% are male, with an average age of 45.9 years.

Which brands do San Francisco International Airport fans like most?

San Francisco International Airport fans show strongest brand affinity for Cam Ward (14.94×), Elsword (24.38×), and Hibachi (11.59×) over the country average.

Where do San Francisco International Airport fans live in United States?

San Francisco International Airport fans in United States are most concentrated in California (reach 443,560), Texas (reach 28,976), and New York (reach 26,368). These three regions account for the largest share of the active audience.

What other brands do San Francisco International Airport fans also like?

Beyond San Francisco International Airport itself, the audience over-indexes on Elsword (24.38×), Hibachi (11.59×), Emigrate (band) (13.33×), and Surf kayaking (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for San Francisco International Airport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.