Rascasse Audience Intelligence

Miami International Airport Audience in United States

A data profile of the people who buy, follow and care about Miami International Airport in United States — modelled from more than twelve digital signal sources. Miami International Airport has an estimated audience of 5,073,943 people in United States.

#2among Airport in United States#459among POI in United States#566in Travel & Leisure

The average Miami International Airport fan in United States is 41.9 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, New York, California.

Top brand affinities include Everglades, Las Vegas, Miami Marlins, with strongest over-indexing on Everglades (12.04× the country average).

Demographically, the Miami International Airport audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Miami International Airport fan in United States is more female, around 41.9 years old, with strong Indulgence tendencies and a notable affinity for Everglades.

Category: Travel & Leisure · Type: POI · Subtype: Airport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Miami International Airport profile in United States.

Audience size
5.1M
in United States
Gender
56.3%♀
43.7% male
Age
41.9
average years
Country rank
#6616
POI in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Miami International Airport fans

56.3% are female, 43.7% are male, average age 41.9.

Fig. 02

Gender split

56.3%
Female
43.7%
Male
Demographic split for Miami International Airport audience in United States
MetricValue
Female56.3%
Male43.7%
Average age41.9
Estimated audience size5,073,943
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Miami International Airport audience in United States
Age bracketShare%
16-1912%
20-2919%
30-3922%
40-4924%
50+23%
Fig. 04

Worldwide distribution

46.5%

of the worldwide Miami International Airport audience comes from United States.

Worldwide audience distribution share by country for Miami International Airport
CountryShare
United States46.5%
Brazil9.2%
Colombia5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Miami International Airport audience in United States is strongest.

Fig. 05

Top regions by affinity

Miami International Airport fans by region: top regions in United States
#RegionReachAffinity×
01Florida~4M28.92×
02Washington, District of Columbia~20K1.04×
03New York~300K0.93×
04New Jersey~100K0.80×
05Massachusetts~70K0.75×
06Virginia~90K0.71×
07Georgia~100K0.67×
08Maryland~60K0.67×
09North Carolina~100K0.63×
10Connecticut~30K0.63×
11Illinois~100K0.59×
12Colorado~50K0.58×
13Rhode Island~9K0.57×
14New Hampshire~10K0.56×
15Delaware~8K0.56×
16Vermont~5K0.55×
17Pennsylvania~90K0.52×
18Texas~200K0.51×
19Alaska~6K0.51×
20South Carolina~40K0.49×
21Utah~20K0.49×
22North Dakota~5K0.49×
23Maine~9K0.48×
24Tennessee~50K0.47×
25Minnesota~30K0.47×
26South Dakota~5K0.47×
27Ohio~70K0.45×
28Nebraska~10K0.45×
29Montana~6K0.45×
30Indiana~40K0.44×
31California~200K0.43×
32Michigan~60K0.43×
33Washington~40K0.43×
34Iowa~20K0.43×
35Kentucky~30K0.41×
36Kansas~20K0.41×
37Missouri~30K0.40×
38Nevada~20K0.40×
39Louisiana~30K0.39×
40Idaho~10K0.39×
41West Virginia~9K0.39×
42Wisconsin~30K0.38×
43Arkansas~20K0.38×
44Hawaii~8K0.38×
45Oregon~20K0.37×
46Mississippi~10K0.36×
47New Mexico~9K0.36×
48Arizona~40K0.35×
49Alabama~20K0.34×
50Oklahoma~20K0.34×
Fig. 06

Affinity by region

Affinity by region — Miami International Airport, United States
0.34×1.00×28.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Miami International Airport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Miami International Airport audience
#·InterestCategoryAffinity×
01EvergladesTravel & Leisure12.04×
02Florida PanthersSports8.94×
03Miami MarlinsSports8.74×
04El PaísNews8.27×
05Pollo TropicalFood & Beverages7.21×
06Boat showTravel & Leisure5.39×
07Seaside resortTravel & Leisure4.64×
08Jet skiSports4.43×
09Web serverTechnology & Electronics3.99×
10Las VegasTravel & Leisure2.94×
11CaribbeanTravel & Leisure2.46×
12Spanish languagePolitics & Society2.01×
13LodgingTravel & Leisure1.98×
14ExpediaTravel & Leisure1.94×
15TrousersFashion & Accessoires1.66×
16HairstyleBeauty & Wellness1.59×
17UniversityBusiness & Career1.58×
18VacationsTravel & Leisure1.56×
19Instant messagingInternet & Social Media1.54×
20Men's clothingFashion & Accessoires1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Miami International Airport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Miami International Airport audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.14×
PatriotismCONSERVATISM1.92×
Career OrientationPOWER1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Miami International Airport audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.47×
Pet OwnershipJOY0.75×
CreativityOPEN0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Miami International Airport have in United States?

Miami International Airport has an estimated audience of 5,073,943 people in United States, concentrated in Florida and New York.

02

What is the gender split and age of Miami International Airport fans?

56.3% of Miami International Airport fans are female, 43.7% are male, with an average age of 41.9 years.

03

Which brands do Miami International Airport fans like most?

Miami International Airport fans show strongest brand affinity for Everglades (12.04×), Las Vegas (2.94×), and Miami Marlins (8.74×) over the country average.

04

Where do Miami International Airport fans live in United States?

Miami International Airport fans in United States are most concentrated in Florida (reach ~4M), New York (reach ~300K), and California (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Miami International Airport fans also like?

Beyond Miami International Airport itself, the audience over-indexes on Las Vegas (2.94×), Miami Marlins (8.74×), Florida Panthers (8.94×), and Web server (3.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airport audiences in United States

See Miami International Airport audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Miami International Airport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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