Roulette Audience in United States
Roulette has an estimated audience of 4,394,389 people in United States. 52.0% are female, 48.0% are male, average age 44.1. Top regions: California, Texas, Florida. Top brand affinities: Blackjack, Craps, Slot machine, Mount Airy Casino Resort, Michigan Lottery.
The average Roulette fan in United States is 44.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Blackjack, Craps, Slot machine, with strongest over-indexing on Blackjack (13.96× the country average). Demographically, the Roulette audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Price Sensitivity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Games · Type: Topic
Demographics of Roulette fans
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 44.1 |
| Estimated audience size | 4,394,389 |
Audience persona
The typical Roulette fan in United States is balanced, around 44.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Blackjack.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 627,893 | 1.3× |
| Texas | 378,719 | 1× |
| Florida | 339,473 | 1.14× |
| New York | 329,136 | 1.34× |
| Illinois | 147,942 | 1.01× |
| Pennsylvania | 140,613 | 0.95× |
| New Jersey | 135,575 | 1.21× |
| Nevada | 121,628 | 2.86× |
| Massachusetts | 121,416 | 1.4× |
| Ohio | 118,057 | 0.87× |
| Georgia | 113,301 | 0.84× |
| Washington | 112,652 | 1.28× |
| Michigan | 111,969 | 0.97× |
| North Carolina | 109,486 | 0.83× |
| Virginia | 103,714 | 0.97× |
| Arizona | 98,249 | 1.1× |
| Indiana | 79,270 | 0.99× |
| Colorado | 75,014 | 1.08× |
| Maryland | 70,872 | 0.94× |
| Tennessee | 66,994 | 0.76× |
| Minnesota | 61,147 | 0.97× |
| Missouri | 60,878 | 0.86× |
| Wisconsin | 56,367 | 0.85× |
| Louisiana | 55,336 | 0.98× |
| Oklahoma | 50,639 | 1.04× |
| South Carolina | 50,433 | 0.76× |
| Oregon | 50,170 | 1× |
| Connecticut | 49,233 | 1.12× |
| Alabama | 48,139 | 0.78× |
| Kentucky | 46,666 | 0.85× |
| Utah | 40,574 | 1.03× |
| Iowa | 35,461 | 0.98× |
| Kansas | 33,970 | 0.98× |
| Arkansas | 30,830 | 0.85× |
| Mississippi | 29,659 | 0.82× |
| Nebraska | 22,913 | 1.04× |
| Hawaii | 20,891 | 1.11× |
| Idaho | 20,201 | 0.92× |
| New Mexico | 19,169 | 0.87× |
| New Hampshire | 18,645 | 1.08× |
| West Virginia | 14,099 | 0.69× |
| Rhode Island | 14,052 | 1× |
| Washington, District of Columbia | 13,603 | 1.03× |
| Maine | 13,485 | 0.86× |
| Delaware | 9,760 | 0.81× |
| North Dakota | 9,522 | 1.05× |
| Montana | 8,904 | 0.73× |
| South Dakota | 8,358 | 0.82× |
| Alaska | 7,761 | 0.83× |
| Vermont | 6,282 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Blackjack | 13.96× | Games |
| Craps | 16.81× | Games |
| Slot machine | 5.31× | Games |
| Mount Airy Casino Resort | 17.94× | Travel & Leisure |
| Michigan Lottery | 5.88× | Games |
| Powerball | 2.41× | Games |
| Meme | 1.95× | Internet & Social Media |
| Real estate broker | 2.16× | Home & Garden |
| Pocono Mountains | 9.69× | Travel & Leisure |
| Casino | 2.43× | Games |
| Coupons | 1.62× | Shopping |
| Progressive jackpot | 6.25× | Games |
| Hobby Lobby | 1.64× | Home & Garden |
| Macy's | 1.61× | Shopping |
| Casino games | 3.53× | Games |
| Video poker | 7.63× | Games |
| Baccarat | 6.07× | Games |
| Online gambling | 4.87× | Games |
| Gambling | 1.58× | Games |
| Codename: Kids Next Door | 6.5× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.19 |
| Urban Lifestyle | OPEN | 1.15 |
| Indulgence | JOY | 1.14 |
| Social Media Usage | JOY | 1.14 |
| Pet Ownership | JOY | 1.12 |
| Family Orientation | CONSERVATISM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 16.0% |
| United States | 10.7% |
| Japan | 10.0% |
See Roulette audiences in other countries
More Games audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Roulette have in United States?
Roulette has an estimated audience of 4,394,389 people in United States, concentrated in California and Texas.
What is the gender split and age of Roulette fans?
52.0% of Roulette fans are female, 48.0% are male, with an average age of 44.1 years.
Which brands do Roulette fans like most?
Roulette fans show strongest brand affinity for Blackjack (13.96×), Craps (16.81×), and Slot machine (5.31×) over the country average.
Where do Roulette fans live in United States?
Roulette fans in United States are most concentrated in California (reach 627,893), Texas (reach 378,719), and Florida (reach 339,473). These three regions account for the largest share of the active audience.
What other brands do Roulette fans also like?
Beyond Roulette itself, the audience over-indexes on Craps (16.81×), Slot machine (5.31×), Mount Airy Casino Resort (17.94×), and Michigan Lottery (5.88×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Roulette. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.