Rascasse Audience Intelligence

Roulette Audience in United States

A data profile of the people who buy, follow and care about Roulette in United States — modelled from more than twelve digital signal sources. Roulette has an estimated audience of 4,394,389 people in United States.

#4086among Topic in United States#142in Games

The average Roulette fan in United States is 44.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Blackjack, Craps, Slot machine, with strongest over-indexing on Blackjack (13.96× the country average).

Demographically, the Roulette audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Price Sensitivity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Roulette fan in United States is balanced, around 44.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Blackjack.

Category: Games · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Roulette profile in United States.

Audience size
4.4M
in United States
Gender
52.0%♀
48.0% male
Age
44.1
average years
Country rank
#7424
Topic in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Roulette fans

52.0% are female, 48.0% are male, average age 44.1.

Fig. 02

Gender split

52.0%
Female
48.0%
Male
Demographic split for Roulette audience in United States
MetricValue
Female52.0%
Male48.0%
Average age44.1
Estimated audience size4,394,389
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Roulette audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3918%
40-4924%
50+32%
Fig. 04

Worldwide distribution

10.7%

of the worldwide Roulette audience comes from United States.

Worldwide audience distribution share by country for Roulette
CountryShare
India16.0%
United States10.7%
Japan10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Roulette audience in United States is strongest.

Fig. 05

Top regions by affinity

Roulette fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~100K2.67×
02North Dakota~10K1.24×
03New York~300K1.23×
04California~600K1.22×
05Massachusetts~100K1.22×
06Washington~100K1.19×
07Oklahoma~60K1.17×
08New Jersey~100K1.14×
09Arizona~100K1.08×
10New Hampshire~20K1.08×
11Connecticut~50K1.07×
12Nebraska~20K1.06×
13Hawaii~20K1.06×
14Florida~300K1.05×
15Kansas~40K1.05×
16Colorado~70K1.04×
17Utah~40K1.04×
18Texas~400K1.02×
19Iowa~40K1.02×
20Rhode Island~10K1.01×
21Oregon~50K1.00×
22Arkansas~40K0.99×
23Virginia~100K0.98×
24Minnesota~60K0.97×
25Louisiana~60K0.97×
26Pennsylvania~100K0.96×
27Illinois~100K0.96×
28New Mexico~20K0.96×
29Indiana~80K0.95×
30Washington, District of Columbia~10K0.95×
31South Dakota~10K0.95×
32Michigan~100K0.94×
33Idaho~20K0.94×
34Alaska~9K0.91×
35Kentucky~50K0.90×
36Maryland~70K0.89×
37Maine~10K0.89×
38Vermont~7K0.89×
39Missouri~60K0.87×
40Ohio~100K0.86×
41Wisconsin~60K0.86×
42Mississippi~30K0.86×
43Delaware~10K0.85×
44Montana~10K0.84×
45North Carolina~100K0.83×
46Georgia~100K0.81×
47West Virginia~20K0.81×
48Alabama~50K0.79×
49Tennessee~70K0.77×
50South Carolina~50K0.76×
Fig. 06

Affinity by region

Affinity by region — Roulette, United States
0.76×1.00×2.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Roulette audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Roulette audience
#·InterestCategoryAffinity×
01Mount Airy Casino ResortTravel & Leisure17.94×
02CrapsGames16.81×
03BlackjackGames13.96×
04Pocono MountainsTravel & Leisure9.69×
05Video pokerGames7.63×
06Codename: Kids Next DoorMovies & TV6.50×
07Progressive jackpotGames6.25×
08BaccaratGames6.07×
09Michigan LotteryGames5.88×
10Slot machineGames5.31×
11Online gamblingGames4.87×
12Casino gamesGames3.53×
13CasinoGames2.43×
14PowerballGames2.41×
15Real estate brokerHome & Garden2.16×
16MemeInternet & Social Media1.95×
17Hobby LobbyHome & Garden1.64×
18CouponsShopping1.62×
19Macy'sShopping1.61×
20GamblingGames1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Roulette audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Roulette audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.30×
CreativityOPEN1.27×
Community OrientationOPEN1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Roulette audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.84×
Luxury OrientationPREMIUM0.89×
Design AffinityPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Roulette have in United States?

Roulette has an estimated audience of 4,394,389 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Roulette fans?

52.0% of Roulette fans are female, 48.0% are male, with an average age of 44.1 years.

03

Which brands do Roulette fans like most?

Roulette fans show strongest brand affinity for Blackjack (13.96×), Craps (16.81×), and Slot machine (5.31×) over the country average.

04

Where do Roulette fans live in United States?

Roulette fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Roulette fans also like?

Beyond Roulette itself, the audience over-indexes on Craps (16.81×), Slot machine (5.31×), Mount Airy Casino Resort (17.94×), and Michigan Lottery (5.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Roulette audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Roulette. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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