A data profile of the people who buy, follow and care about Video poker in United States — modelled from more than twelve digital signal sources. Video poker has an estimated audience of 2,464,694 people in United States.
The average Video poker fan in United States is 43.0 years old, more male, and lives primarily in California.
The audience is concentrated in California, Nevada, Florida.
Top brand affinities include Mobile gambling, Slot machine, Casino games, with strongest over-indexing on Mobile gambling (49.11× the country average).
Demographically, the Video poker audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Video poker fan in United States is more male, around 43.0 years old, with strong Family Orientation tendencies and a notable affinity for Mobile gambling.
The key figures that characterise the Video poker profile in United States.
43.0% are female, 57.0% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 43.0% |
| Male | 57.0% |
| Average age | 43.0 |
| Estimated audience size | 2,464,694 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Video poker audience comes from United States.
| Country | Share |
|---|---|
| United States | 30.8% |
| India | 12.7% |
| United Kingdom | 5.0% |
Where the Video poker audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nevada | ~200K | 6.33× | |
| 02 | South Carolina | ~100K | 2.92× | |
| 03 | Louisiana | ~60K | 2.03× | |
| 04 | Mississippi | ~40K | 1.89× | |
| 05 | North Dakota | ~9K | 1.74× | |
| 06 | Arizona | ~80K | 1.55× | |
| 07 | Missouri | ~60K | 1.46× | |
| 08 | Oregon | ~40K | 1.36× | |
| 09 | Idaho | ~20K | 1.27× | |
| 10 | Wisconsin | ~50K | 1.25× | |
| 11 | Michigan | ~70K | 1.13× | |
| 12 | Kentucky | ~30K | 1.12× | |
| 13 | California | ~300K | 1.11× | |
| 14 | Indiana | ~50K | 1.10× | |
| 15 | Illinois | ~90K | 1.09× | |
| 16 | Minnesota | ~40K | 1.09× | |
| 17 | New Mexico | ~10K | 1.06× | |
| 18 | Ohio | ~80K | 1.04× | |
| 19 | Iowa | ~20K | 1.04× | |
| 20 | Colorado | ~40K | 1.02× | |
| 21 | Connecticut | ~20K | 0.99× | |
| 22 | Alaska | ~5K | 0.98× | |
| 23 | Hawaii | ~10K | 0.97× | |
| 24 | Kansas | ~20K | 0.92× | |
| 25 | Arkansas | ~20K | 0.88× | |
| 26 | Nebraska | ~10K | 0.88× | |
| 27 | Massachusetts | ~40K | 0.86× | |
| 28 | New Jersey | ~50K | 0.85× | |
| 29 | Utah | ~20K | 0.81× | |
| 30 | Vermont | ~4K | 0.81× | |
| 31 | South Dakota | ~5K | 0.80× | |
| 32 | Montana | ~5K | 0.79× | |
| 33 | West Virginia | ~9K | 0.78× | |
| 34 | Florida | ~100K | 0.77× | |
| 35 | Delaware | ~5K | 0.76× | |
| 36 | Rhode Island | ~6K | 0.74× | |
| 37 | New Hampshire | ~7K | 0.73× | |
| 38 | Alabama | ~20K | 0.72× | |
| 39 | Maine | ~6K | 0.72× | |
| 40 | Washington | ~30K | 0.70× | |
| 41 | Oklahoma | ~20K | 0.66× | |
| 42 | Washington, District of Columbia | ~5K | 0.66× | |
| 43 | Tennessee | ~30K | 0.62× | |
| 44 | New York | ~80K | 0.59× | |
| 45 | Maryland | ~20K | 0.58× | |
| 46 | Pennsylvania | ~40K | 0.54× | |
| 47 | Texas | ~100K | 0.51× | |
| 48 | Georgia | ~40K | 0.49× | |
| 49 | Virginia | ~30K | 0.46× | |
| 50 | North Carolina | ~30K | 0.44× |
The strongest cross-interests of the Video poker audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile gambling | Games | 49.11× | ||
| 02 | Zynga Poker | Games | 32.99× | ||
| 03 | World Poker Tour | Sports | 28.79× | ||
| 04 | George Soros | Business & Career | 18.22× | ||
| 05 | World Series of Poker | Games | 15.46× | ||
| 06 | Casino games | Games | 13.54× | ||
| 07 | Lottery | Games | 12.15× | ||
| 08 | Slot machine | Games | 11.79× | ||
| 09 | Poker | Games | 10.56× | ||
| 10 | Solitaire | Games | 9.45× | ||
| 11 | Michigan Lottery | Games | 8.51× | ||
| 12 | Online banking | Business & Career | 6.71× | ||
| 13 | Weather forecasting | Home & Garden | 6.35× | ||
| 14 | QVC | Movies & TV | 6.15× | ||
| 15 | FedEx | Business & Career | 5.14× | ||
| 16 | Vehicle insurance | Cars & Mobility | 5.13× | ||
| 17 | Game of Thrones | Movies & TV | 4.68× | ||
| 18 | Mortgage loans | Business & Career | 4.41× | ||
| 19 | Powerball | Games | 3.87× | ||
| 20 | Gambling | Games | 3.83× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.13× | |
| Convenience Orientation | PREMIUM | 2.09× | |
| Patriotism | CONSERVATISM | 1.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.54× | |
| Mindfulness | BALANCE | 0.63× | |
| Healthy Lifestyle | BALANCE | 0.69× |
Video poker has an estimated audience of 2,464,694 people in United States, concentrated in California and Nevada.
43.0% of Video poker fans are female, 57.0% are male, with an average age of 43.0 years.
Video poker fans show strongest brand affinity for Mobile gambling (49.11×), Slot machine (11.79×), and Casino games (13.54×) over the country average.
Video poker fans in United States are most concentrated in California (reach ~300K), Nevada (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Video poker itself, the audience over-indexes on Slot machine (11.79×), Casino games (13.54×), Lottery (12.15×), and Solitaire (9.45×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Video poker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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