Gambling Audience in United States

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Gambling has an estimated audience of 51,136,751 people in United States. 45.8% are female, 54.2% are male, average age 42.1. Top regions: California, Texas, Florida. Top brand affinities: Casino, Slot machine, Casino games, Powerball, Sports betting.

The average Gambling fan in United States is 42.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Casino, Slot machine, Casino games, with strongest over-indexing on Casino (3.88× the country average). Demographically, the Gambling audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Extroversion, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic

Demographics of Gambling fans

Demographic split for Gambling audience in United States
MetricValue
Female45.8%
Male54.2%
Average age42.1
Estimated audience size51,136,751

Audience persona

The typical Gambling fan in United States is balanced, around 42.1 years old, with strong Extroversion tendencies and a notable affinity for Casino.

Top regions in United States

Top regions ranked by reach for Gambling in United States
RegionReachAffinity
California6,439,3991.15×
Texas5,039,1231.15×
Florida3,859,7731.11×
New York2,879,7461.01×
Illinois1,883,0031.11×
North Carolina1,681,1231.09×
Georgia1,644,4111.04×
Pennsylvania1,622,5780.94×
Ohio1,471,5310.93×
Virginia1,341,5361.08×
New Jersey1,310,6021.01×
Michigan1,216,9010.91×
Wisconsin1,112,8991.45×
Washington990,3890.97×
Colorado975,7741.21×
Indiana928,3770.99×
Arizona928,1170.89×
Tennessee923,4890.9×
Missouri868,8091.05×
Massachusetts867,4540.86×
Maryland788,2660.9×
Kansas778,0251.93×
Nevada724,8061.47×
South Carolina719,7630.94×
Louisiana699,3581.06×
Kentucky673,9471.05×
Minnesota665,2790.91×
Alabama628,5920.88×
Oregon609,6641.04×
Oklahoma529,4540.93×
Arkansas480,1811.14×
Connecticut476,2120.93×
Utah459,3021×
Mississippi419,9411×
Iowa375,8390.89×
West Virginia272,1991.14×
Nebraska227,2690.89×
New Mexico227,1690.89×
Hawaii209,0590.95×
Idaho205,0910.8×
New Hampshire159,0050.79×
Washington, District of Columbia141,0800.92×
Maine138,3700.76×
Rhode Island123,3690.76×
North Dakota122,2761.16×
Montana113,0950.8×
South Dakota106,3970.9×
Delaware101,7970.72×
Wyoming89,2821.18×
Alaska84,4630.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gambling audience
BrandAffinityCategory
Casino3.88×Games
Slot machine5.11×Games
Casino games5.31×Games
Powerball2.1×Games
Sports betting4.67×Games
AutoZone1.86×Cars & Mobility
LinkedIn1.63×Internet & Social Media
Wells Fargo1.66×Business & Career
T-Mobile1.57×Technology & Electronics
Blackjack4.41×Games
Mobile gambling7.22×Games
Local news1.55×News
Final Destination1.74×Movies & TV
Las Vegas1.69×Travel & Leisure
AT&T1.67×Technology & Electronics
Little Caesars1.81×Food & Beverages
ESPN1.51×Movies & TV
Michigan Lottery2.95×Games
Advance Auto Parts2.04×Cars & Mobility
Used car1.56×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gambling audience
TraitClusterScore
ExtroversionTHRILL1.24
Family OrientationCONSERVATISM1.09
Social Media UsageJOY1.04
Convenience OrientationPREMIUM1.01
LGBTQ+ IdentityOPEN1
IndulgenceJOY0.98

Worldwide distribution

Worldwide audience distribution share by country for Gambling
CountryShare
United States22.0%
United Kingdom5.8%
India5.7%

See Gambling audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Gambling have in United States?

Gambling has an estimated audience of 51,136,751 people in United States, concentrated in California and Texas.

What is the gender split and age of Gambling fans?

45.8% of Gambling fans are female, 54.2% are male, with an average age of 42.1 years.

Which brands do Gambling fans like most?

Gambling fans show strongest brand affinity for Casino (3.88×), Slot machine (5.11×), and Casino games (5.31×) over the country average.

Where do Gambling fans live in United States?

Gambling fans in United States are most concentrated in California (reach 6,439,399), Texas (reach 5,039,123), and Florida (reach 3,859,773). These three regions account for the largest share of the active audience.

What other brands do Gambling fans also like?

Beyond Gambling itself, the audience over-indexes on Slot machine (5.11×), Casino games (5.31×), Powerball (2.1×), and Sports betting (4.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gambling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.