Rascasse Audience Intelligence

Gambling Audience in United States

A data profile of the people who buy, follow and care about Gambling in United States — modelled from more than twelve digital signal sources. Gambling has an estimated audience of 51,136,751 people in United States.

#284among Topic in United States#5in Games

The average Gambling fan in United States is 42.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Casino, Slot machine, Casino games, with strongest over-indexing on Casino (3.88× the country average).

Demographically, the Gambling audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Social Media Usage, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gambling fan in United States is balanced, around 42.1 years old, with strong Social Media Usage tendencies and a notable affinity for Casino.

Category: Games · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gambling profile in United States.

Audience size
51.1M
in United States
Gender
45.8%♀
54.2% male
Age
42.1
average years
Country rank
#389
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gambling fans

45.8% are female, 54.2% are male, average age 42.1.

Fig. 02

Gender split

45.8%
Female
54.2%
Male
Demographic split for Gambling audience in United States
MetricValue
Female45.8%
Male54.2%
Average age42.1
Estimated audience size51,136,751
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Gambling audience in United States
Age bracketShare%
16-1913%
20-2918%
30-3920%
40-4923%
50+26%
Fig. 04

Worldwide distribution

22.0%

of the worldwide Gambling audience comes from United States.

Worldwide audience distribution share by country for Gambling
CountryShare
United States22.0%
United Kingdom5.8%
India5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gambling audience in United States is strongest.

Fig. 05

Top regions by affinity

Gambling fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~600K1.56×
02Wisconsin~1M1.41×
03Nevada~700K1.41×
04Wyoming~100K1.31×
05North Dakota~100K1.28×
06West Virginia~300K1.24×
07Arkansas~500K1.17×
08Texas~5M1.15×
09Illinois~2M1.13×
10Missouri~900K1.07×
11Kentucky~700K1.07×
12North Carolina~1.5M1.06×
13Nebraska~300K1.06×
14California~6M1.05×
15South Dakota~100K1.05×
16Oregon~600K1.04×
17Indiana~1M1.03×
18Colorado~800K1.02×
19Florida~3.5M1.01×
20Virginia~1M1.00×
21Louisiana~700K1.00×
22Oklahoma~600K1.00×
23Georgia~1.5M0.99×
24Utah~500K0.99×
25Hawaii~200K0.99×
26Mississippi~400K0.98×
27New Mexico~200K0.97×
28Iowa~400K0.96×
29New York~2.5M0.95×
30Ohio~1.5M0.94×
31Minnesota~700K0.94×
32Alaska~100K0.94×
33New Jersey~1M0.92×
34Arizona~1M0.92×
35South Carolina~700K0.92×
36Alabama~700K0.92×
37Pennsylvania~1.5M0.90×
38Washington~900K0.90×
39Tennessee~900K0.90×
40Montana~100K0.90×
41Michigan~1M0.89×
42Idaho~200K0.89×
43New Hampshire~200K0.89×
44Maryland~800K0.87×
45Connecticut~400K0.87×
46Maine~200K0.84×
47Massachusetts~800K0.82×
48Washington, District of Columbia~100K0.82×
49Rhode Island~100K0.80×
50Delaware~100K0.79×
Fig. 06

Affinity by region

Affinity by region — Gambling, United States
0.79×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gambling audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gambling audience
#·InterestCategoryAffinity×
01Mobile gamblingGames7.22×
02Casino gamesGames5.31×
03Slot machineGames5.11×
04Sports bettingGames4.67×
05BlackjackGames4.41×
06CasinoGames3.88×
07Michigan LotteryGames2.95×
08PowerballGames2.10×
09Advance Auto PartsCars & Mobility2.04×
10O'Reilly Auto PartsCars & Mobility1.96×
11AutoZoneCars & Mobility1.86×
12Little CaesarsFood & Beverages1.81×
13Las VegasTravel & Leisure1.69×
14AT&TTechnology & Electronics1.67×
15Wells FargoBusiness & Career1.66×
16T-MobileTechnology & Electronics1.57×
17Used carCars & Mobility1.56×
18Local newsNews1.55×
19Ultimate Fighting ChampionshipSports1.52×
20ESPNMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gambling audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gambling audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.22×
Need for SecurityCONSERVATISM1.20×
Risk AppetiteTHRILL1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gambling audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.64×
Design AffinityPREMIUM0.71×
Community OrientationOPEN0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gambling have in United States?

Gambling has an estimated audience of 51,136,751 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Gambling fans?

45.8% of Gambling fans are female, 54.2% are male, with an average age of 42.1 years.

03

Which brands do Gambling fans like most?

Gambling fans show strongest brand affinity for Casino (3.88×), Slot machine (5.11×), and Casino games (5.31×) over the country average.

04

Where do Gambling fans live in United States?

Gambling fans in United States are most concentrated in California (reach ~6M), Texas (reach ~5M), and Florida (reach ~3.5M). These three regions account for the largest share of the active audience.

05

What other brands do Gambling fans also like?

Beyond Gambling itself, the audience over-indexes on Slot machine (5.11×), Casino games (5.31×), Powerball (2.1×), and Sports betting (4.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Gambling audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gambling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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