Rascasse Audience Intelligence

Blackjack Audience in United States

A data profile of the people who buy, follow and care about Blackjack in United States — modelled from more than twelve digital signal sources. Blackjack has an estimated audience of 7,455,047 people in United States.

#22among Video game in United States#2888among Topic in United States#91in Games

The average Blackjack fan in United States is 43.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Roulette, Slot machine, Indian Premier League, with strongest over-indexing on Roulette (13.39× the country average).

Demographically, the Blackjack audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Individualism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Blackjack fan in United States is balanced, around 43.9 years old, with strong Individualism tendencies and a notable affinity for Roulette.

Category: Games · Type: Topic · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Blackjack profile in United States.

Audience size
7.5M
in United States
Gender
49.5%♀
50.5% male
Age
43.9
average years
Country rank
#4752
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Blackjack fans

49.5% are female, 50.5% are male, average age 43.9.

Fig. 02

Gender split

49.5%
Female
50.5%
Male
Demographic split for Blackjack audience in United States
MetricValue
Female49.5%
Male50.5%
Average age43.9
Estimated audience size7,455,047
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Blackjack audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3918%
40-4924%
50+31%
Fig. 04

Worldwide distribution

19.1%

of the worldwide Blackjack audience comes from United States.

Worldwide audience distribution share by country for Blackjack
CountryShare
United States19.1%
India16.7%
Japan7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Blackjack audience in United States is strongest.

Fig. 05

Top regions by affinity

Blackjack fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~40K2.57×
02Colorado~200K1.94×
03Wyoming~20K1.61×
04Nevada~100K1.59×
05Washington, District of Columbia~30K1.54×
06Oklahoma~100K1.45×
07Arkansas~70K1.19×
08Iowa~70K1.13×
09South Dakota~20K1.09×
10Missouri~100K1.08×
11Minnesota~100K1.08×
12Rhode Island~20K1.04×
13Kentucky~100K1.03×
14Illinois~300K1.02×
15California~800K1.01×
16Kansas~60K1.01×
17Texas~600K1.00×
18Louisiana~90K0.98×
19Arizona~100K0.97×
20New Hampshire~30K0.97×
21Michigan~200K0.96×
22Massachusetts~100K0.96×
23Connecticut~70K0.95×
24Nebraska~40K0.95×
25Hawaii~30K0.94×
26Washington~100K0.92×
27Utah~60K0.91×
28Indiana~100K0.89×
29Maine~20K0.89×
30New York~400K0.88×
31Wisconsin~100K0.88×
32Mississippi~50K0.88×
33West Virginia~30K0.88×
34Ohio~200K0.87×
35New Jersey~200K0.86×
36Virginia~200K0.86×
37Alabama~90K0.86×
38Oregon~70K0.86×
39Idaho~30K0.85×
40Pennsylvania~200K0.84×
41Florida~400K0.83×
42North Carolina~200K0.83×
43New Mexico~30K0.82×
44Georgia~200K0.80×
45Montana~20K0.77×
46Tennessee~100K0.75×
47Delaware~20K0.73×
48Maryland~90K0.72×
49Alaska~10K0.72×
50South Carolina~80K0.69×
Fig. 06

Affinity by region

Affinity by region — Blackjack, United States
0.69×1.00×2.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Blackjack audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Blackjack audience
#·InterestCategoryAffinity×
01RouletteGames13.39×
02Chennai Super KingsSports13.32×
03Kolkata Knight RidersSports13.18×
04Mount Airy Casino ResortTravel & Leisure12.64×
05CrapsGames11.77×
06Cricket World CupSports10.55×
07Indian Premier LeagueSports10.44×
08BaccaratGames9.49×
09Mobile gamblingGames8.33×
10PokerGames7.63×
11Online gamblingGames6.01×
12Slot machineGames5.15×
13Michigan LotteryGames5.12×
14Online pokerGames4.87×
15Casino gamesGames4.50×
16Sports bettingGames3.91×
17SolitaireGames3.24×
18CasinoGames2.91×
19Mega MillionsGames2.86×
20PowerballGames2.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Blackjack audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Blackjack audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.57×
MindfulnessBALANCE1.27×
Quality AwarenessPREMIUM1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Blackjack audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.80×
SustainabilityBALANCE0.88×
Sports ActivityPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Blackjack have in United States?

Blackjack has an estimated audience of 7,455,047 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Blackjack fans?

49.5% of Blackjack fans are female, 50.5% are male, with an average age of 43.9 years.

03

Which brands do Blackjack fans like most?

Blackjack fans show strongest brand affinity for Roulette (13.39×), Slot machine (5.15×), and Indian Premier League (10.44×) over the country average.

04

Where do Blackjack fans live in United States?

Blackjack fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Blackjack fans also like?

Beyond Blackjack itself, the audience over-indexes on Slot machine (5.15×), Indian Premier League (10.44×), Powerball (2.7×), and Poker (7.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See Blackjack audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Blackjack. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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