Blackjack Audience in United States

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Blackjack has an estimated audience of 7,455,047 people in United States. 49.5% are female, 50.5% are male, average age 43.9. Top regions: California, Texas, Florida. Top brand affinities: Indian Premier League, Roulette, Slot machine, Indian Premier League, Poker.

The average Blackjack fan in United States is 43.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Indian Premier League, Roulette, Slot machine, with strongest over-indexing on Indian Premier League (6.76× the country average). Demographically, the Blackjack audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic · Subtype: Video game

Demographics of Blackjack fans

Demographic split for Blackjack audience in United States
MetricValue
Female49.5%
Male50.5%
Average age43.9
Estimated audience size7,455,047

Audience persona

The typical Blackjack fan in United States is balanced, around 43.9 years old, with strong Quality Awareness tendencies and a notable affinity for Indian Premier League.

Top regions in United States

Top regions ranked by reach for Blackjack in United States
RegionReachAffinity
California884,9291.08×
Texas641,7221×
Florida504,8991×
New York399,5800.96×
Colorado295,4452.51×
Illinois259,7861.05×
Pennsylvania234,1640.93×
Ohio201,1210.88×
Michigan194,0001×
New Jersey187,1370.99×
North Carolina182,6640.81×
Georgia178,3520.78×
Virginia173,6400.96×
Arizona167,5681.1×
Massachusetts158,3501.08×
Washington156,4241.05×
Nevada138,2541.92×
Indiana123,3930.91×
Missouri122,1931.02×
Tennessee113,3140.76×
Minnesota111,9651.05×
Maryland104,2010.81×
Louisiana103,9501.08×
Wisconsin100,3440.89×
Oklahoma86,1981.04×
South Carolina83,6470.75×
Connecticut82,0361.1×
Kentucky78,9730.84×
Alabama73,6310.71×
Oregon71,6340.84×
Utah63,7760.96×
Iowa63,5581.03×
Arkansas58,0300.94×
Kansas55,6980.95×
Mississippi53,9680.88×
Nebraska31,3100.84×
Idaho30,2830.81×
New Mexico28,9360.77×
West Virginia28,6400.82×
Rhode Island28,5141.2×
Hawaii27,7960.87×
New Hampshire27,4310.93×
Washington, District of Columbia26,2891.17×
North Dakota23,3621.53×
Maine22,5070.84×
Wyoming20,7611.88×
South Dakota17,4011.01×
Montana14,8140.72×
Delaware14,5950.71×
Alaska9,6840.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Blackjack audience
BrandAffinityCategory
Indian Premier League6.76×Sports
Roulette13.39×Games
Slot machine5.15×Games
Indian Premier League10.44×Sports
Poker7.63×Games
Powerball2.7×Games
Baccarat9.49×Games
Michigan Lottery5.12×Games
Craps11.77×Games
Casino2.91×Games
Online poker4.87×Games
Casino games4.5×Games
Asia Cup8.1×Sports
Cricket World Cup10.55×Sports
Mount Airy Casino Resort12.64×Travel & Leisure
Chennai Super Kings13.32×Sports
Kolkata Knight Riders13.18×Sports
Online gambling6.01×Games
Mobile gambling8.33×Games
Mega Millions2.86×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Blackjack audience
TraitClusterScore
Quality AwarenessPREMIUM1.12
Price SensitivityPREMIUM1.07
Need for SecurityCONSERVATISM0.98
Social Media UsageJOY0.96
ExtroversionTHRILL0.96
Family OrientationCONSERVATISM0.96

Worldwide distribution

Worldwide audience distribution share by country for Blackjack
CountryShare
United States19.1%
India16.7%
Japan7.7%

See Blackjack audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Blackjack have in United States?

Blackjack has an estimated audience of 7,455,047 people in United States, concentrated in California and Texas.

What is the gender split and age of Blackjack fans?

49.5% of Blackjack fans are female, 50.5% are male, with an average age of 43.9 years.

Which brands do Blackjack fans like most?

Blackjack fans show strongest brand affinity for Indian Premier League (6.76×), Roulette (13.39×), and Slot machine (5.15×) over the country average.

Where do Blackjack fans live in United States?

Blackjack fans in United States are most concentrated in California (reach 884,929), Texas (reach 641,722), and Florida (reach 504,899). These three regions account for the largest share of the active audience.

What other brands do Blackjack fans also like?

Beyond Blackjack itself, the audience over-indexes on Roulette (13.39×), Slot machine (5.15×), Indian Premier League (10.44×), and Poker (7.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Blackjack. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.