Sports betting Audience in United States

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Sports betting has an estimated audience of 10,027,881 people in United States. 31.0% are female, 69.0% are male, average age 41.4. Top regions: California, Florida, Texas. Top brand affinities: Stake, Silks, BetMGM, Hair Extensions, Euphoria.

The average Sports betting fan in United States is 41.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Stake, Silks, BetMGM, with strongest over-indexing on Stake (42.89× the country average). Demographically, the Sports betting audience skews more male with an average age of 41.4, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic

Demographics of Sports betting fans

Demographic split for Sports betting audience in United States
MetricValue
Female31.0%
Male69.0%
Average age41.4
Estimated audience size10,027,881

Audience persona

The typical Sports betting fan in United States is more male, around 41.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Stake.

Top regions in United States

Top regions ranked by reach for Sports betting in United States
RegionReachAffinity
California1,090,5550.99×
Florida805,5681.19×
Texas729,0640.85×
New York606,3861.08×
Pennsylvania351,7381.04×
Ohio346,8431.12×
Georgia334,4361.08×
North Carolina318,5651.06×
Illinois313,2590.94×
New Jersey310,9931.22×
Michigan245,8600.94×
Virginia222,4810.91×
Tennessee199,4170.99×
Massachusetts193,4570.98×
Arizona190,3680.93×
Washington189,3880.94×
Indiana185,5261.01×
Mississippi181,2262.19×
Nevada167,3431.73×
Missouri166,5331.03×
Alabama165,3441.18×
Louisiana162,6411.26×
Colorado153,3530.97×
Maryland146,3550.85×
South Carolina136,6410.91×
Kentucky131,4211.05×
Wisconsin129,8100.86×
Minnesota116,0100.81×
Connecticut93,6440.93×
Oregon91,6860.8×
Oklahoma89,6260.8×
Iowa82,1280.99×
Kansas81,2801.03×
Hawaii75,2631.75×
Arkansas69,2800.84×
Utah58,5270.65×
Nebraska57,6271.15×
Idaho40,2110.8×
West Virginia35,2580.76×
New Mexico32,7990.65×
Washington, District of Columbia31,9751.06×
New Hampshire31,5940.8×
Rhode Island30,9940.97×
Delaware30,0521.09×
Montana27,4590.99×
Maine23,9670.67×
North Dakota23,6011.15×
South Dakota22,7210.98×
Alaska12,9240.6×
Vermont12,4820.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sports betting audience
BrandAffinityCategory
Stake42.89×Games
Silks26.58×Business & Career
BetMGM25.59×Games
Hair Extensions5.3×Beauty & Wellness
Euphoria2.25×Movies & TV
Mobile gambling15.04×Games
Exame Nacional do Ensino Médio17.95×Business & Career
Soccer2.46×Sports
Beauty1.75×Beauty & Wellness
Fantasy sport7.46×Sports
Shoes1.97×Fashion & Accessoires
FanDuel7.14×Sports
Betano40.27×Games
Alcoholic beverages1.78×Food & Beverages
Afrobeat3.54×Music & Radio
Lip gloss5.11×Beauty & Wellness
Atlanta2.57×Travel & Leisure
NFL Network2.63×Sports
Roblox4.17×Games
Color2.25×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sports betting audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.75
Early Adopter MentalityPOWER1.69
Luxury OrientationPREMIUM1.66
Risk AppetiteTHRILL1.5
SustainabilityBALANCE1.47
Sports ActivityPOWER1.35

Worldwide distribution

Worldwide audience distribution share by country for Sports betting
CountryShare
United States13.6%
India12.1%
United Kingdom8.5%

See Sports betting audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Sports betting have in United States?

Sports betting has an estimated audience of 10,027,881 people in United States, concentrated in California and Florida.

What is the gender split and age of Sports betting fans?

31.0% of Sports betting fans are female, 69.0% are male, with an average age of 41.4 years.

Which brands do Sports betting fans like most?

Sports betting fans show strongest brand affinity for Stake (42.89×), Silks (26.58×), and BetMGM (25.59×) over the country average.

Where do Sports betting fans live in United States?

Sports betting fans in United States are most concentrated in California (reach 1,090,555), Florida (reach 805,568), and Texas (reach 729,064). These three regions account for the largest share of the active audience.

What other brands do Sports betting fans also like?

Beyond Sports betting itself, the audience over-indexes on Silks (26.58×), BetMGM (25.59×), Hair Extensions (5.3×), and Euphoria (2.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sports betting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.