A data profile of the people who buy, follow and care about Sports betting in India — modelled from more than twelve digital signal sources. Sports betting has an estimated audience of 8,922,827 people in India.
The average Sports betting fan in India is 30.8 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Gujarat.
Top brand affinities include Roulette, Algorithmic trading, Blackjack, with strongest over-indexing on Roulette (18.85× the country average).
Demographically, the Sports betting audience skews more male with an average age of 30.8, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Sports betting fan in India is more male, around 30.8 years old, with strong Risk Appetite tendencies and a notable affinity for Roulette.
The key figures that characterise the Sports betting profile in India.
25.9% are female, 74.1% are male, average age 30.8.
| Metric | Value |
|---|---|
| Female | 25.9% |
| Male | 74.1% |
| Average age | 30.8 |
| Estimated audience size | 8,922,827 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 41% | |
| 30-39 | 17% | |
| 40-49 | 8% | |
| 50+ | 5% |
of the worldwide Sports betting audience comes from India.
| Country | Share |
|---|---|
| United States | 13.6% |
| India | 12.1% |
| United Kingdom | 8.5% |
Where the Sports betting audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Andhra Pradesh | ~200K | 2.07× | |
| 02 | Telangana | ~300K | 1.99× | |
| 03 | Punjab (region) | ~200K | 1.41× | |
| 04 | Gujarat | ~300K | 1.23× | |
| 05 | Maharashtra | ~500K | 1.19× | |
| 06 | Haryana | ~100K | 1.13× | |
| 07 | Sikkim | ~4K | 1.09× | |
| 08 | Karnataka | ~200K | 1.06× | |
| 09 | Tamil Nadu | ~200K | 1.04× | |
| 10 | Nagaland | ~6K | 1.02× | |
| 11 | Mizoram | ~6K | 1.02× | |
| 12 | Goa | ~9K | 1.01× | |
| 13 | Arunachal Pradesh | ~5K | 1.01× | |
| 14 | Manipur | ~10K | 1.00× | |
| 15 | Meghalaya | ~9K | 0.99× | |
| 16 | Rajasthan | ~200K | 0.94× | |
| 17 | Tripura | ~10K | 0.93× | |
| 18 | Madhya Pradesh | ~200K | 0.91× | |
| 19 | Himachal Pradesh | ~30K | 0.89× | |
| 20 | Kerala | ~100K | 0.88× | |
| 21 | Uttar Pradesh | ~400K | 0.87× | |
| 22 | Chhattisgarh | ~50K | 0.86× | |
| 23 | Uttarakhand | ~40K | 0.86× | |
| 24 | Jammu and Kashmir | ~30K | 0.85× | |
| 25 | Jharkhand | ~60K | 0.83× | |
| 26 | Assam | ~70K | 0.77× | |
| 27 | West Bengal | ~200K | 0.75× | |
| 28 | Odisha | ~70K | 0.73× | |
| 29 | Bihar | ~100K | 0.69× |
The strongest cross-interests of the Sports betting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Teen Patti Gold | Games | 19.53× | ||
| 02 | Roulette | Games | 18.85× | ||
| 03 | Stake | Games | 18.21× | ||
| 04 | Blackjack | Games | 16.94× | ||
| 05 | Texas HoldEm Poker | Games | 16.43× | ||
| 06 | Algorithmic trading | Business & Career | 16.40× | ||
| 07 | Poker tournament | Games | 14.19× | ||
| 08 | Indian Rummy | Games | 12.87× | ||
| 09 | Lottery | Games | 12.77× | ||
| 10 | Stock trader | Business & Career | 12.74× | ||
| 11 | Trading strategy | Business & Career | 12.03× | ||
| 12 | Online gambling | Games | 11.53× | ||
| 13 | Day trading | Business & Career | 9.94× | ||
| 14 | Casino | Games | 9.23× | ||
| 15 | Fantasy sport | Sports | 8.80× | ||
| 16 | Teen patti | Games | 8.28× | ||
| 17 | Financial market | Business & Career | 7.86× | ||
| 18 | Fantasy cricket | Sports | 7.47× | ||
| 19 | Casino games | Games | 5.55× | ||
| 20 | Rummy | Games | 4.05× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.05× | |
| Career Orientation | POWER | 1.16× | |
| Luxury Orientation | PREMIUM | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.70× | |
| Tradition | CONSERVATISM | 0.71× | |
| Indulgence | JOY | 0.75× |
Sports betting has an estimated audience of 8,922,827 people in India, concentrated in Maharashtra and Uttar Pradesh.
25.9% of Sports betting fans are female, 74.1% are male, with an average age of 30.8 years.
Sports betting fans show strongest brand affinity for Roulette (18.85×), Algorithmic trading (16.4×), and Blackjack (16.94×) over the country average.
Sports betting fans in India are most concentrated in Maharashtra (reach ~500K), Uttar Pradesh (reach ~400K), and Gujarat (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Sports betting itself, the audience over-indexes on Algorithmic trading (16.4×), Blackjack (16.94×), Trading strategy (12.03×), and Stake (18.21×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Sports betting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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