A data profile of the people who buy, follow and care about Stake in India — modelled from more than twelve digital signal sources. Stake has an estimated audience of 3,919,325 people in India.
Stake has an estimated audience of 3,919,325 people in India. 26.8% are female, 73.2% are male, average age 26.9. Top brand affinities: Sports betting, Lottery, Casino games, Strategy games, Poker.
Top brand affinities include Sports betting, Lottery, Casino games, with strongest over-indexing on Sports betting (18.21× the country average).
Demographically, the Stake audience skews more male with an average age of 26.9, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership.
The typical Stake fan in India is more male, around 26.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Sports betting.
The key figures that characterise the Stake profile in India.
26.8% are female, 73.2% are male, average age 26.9.
| Metric | Value |
|---|---|
| Female | 26.8% |
| Male | 73.2% |
| Average age | 26.9 |
| Estimated audience size | 3,919,325 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 51% | |
| 20-29 | 30% | |
| 30-39 | 12% | |
| 40-49 | 5% | |
| 50+ | 3% |
of the worldwide Stake audience comes from India.
| Country | Share |
|---|---|
| Canada | 13.3% |
| United States | 12.2% |
| India | 11.5% |
The strongest cross-interests of the Stake audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Unibet | Games | 21.46× | ||
| 02 | Sports betting | Games | 18.21× | ||
| 03 | Lottery | Games | 13.93× | ||
| 04 | Online casino | Games | 8.50× | ||
| 05 | Casino games | Games | 6.73× | ||
| 06 | Strategy games | Games | 5.73× | ||
| 07 | Poker | Games | 4.72× | ||
| 08 | Board games | Games | 4.30× | ||
| 09 | Baskin-Robbins | Food & Beverages | 3.88× | ||
| 10 | Passive income | Business & Career | 2.36× | ||
| 11 | Real property | Home & Garden | 2.26× | ||
| 12 | Card games | Games | 2.06× | ||
| 13 | Online food ordering | Food & Beverages | 2.02× | ||
| 14 | Roulette | Games | 2.01× | ||
| 15 | True Detective | Movies & TV | 1.76× | ||
| 16 | Casino | Games | 1.74× | ||
| 17 | Superman | Movies & TV | 1.70× | ||
| 18 | Pakistan national cricket team | Sports | 1.58× | ||
| 19 | England cricket team | Sports | 1.58× | ||
| 20 | Rummy | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 2.08× | |
| Pet Ownership | JOY | 1.79× | |
| Early Adopter Mentality | POWER | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.52× | |
| Creativity | OPEN | 0.62× | |
| Spirituality | BALANCE | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Stake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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