A data profile of the people who buy, follow and care about Card games in India — modelled from more than twelve digital signal sources. Card games has an estimated audience of 15,715,716 people in India.
The average Card games fan in India is 30.4 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, West Bengal, Uttar Pradesh.
Top brand affinities include Rummy, Teen patti, Casino games, with strongest over-indexing on Rummy (2.35× the country average).
Demographically, the Card games audience skews more male with an average age of 30.4, and over-indexes on personality traits such as Social Media Usage, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Card games fan in India is more male, around 30.4 years old, with strong Social Media Usage tendencies and a notable affinity for Rummy.
The key figures that characterise the Card games profile in India.
24.0% are female, 76.0% are male, average age 30.4.
| Metric | Value |
|---|---|
| Female | 24.0% |
| Male | 76.0% |
| Average age | 30.4 |
| Estimated audience size | 15,715,716 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 33% | |
| 30-39 | 16% | |
| 40-49 | 8% | |
| 50+ | 6% |
of the worldwide Card games audience comes from India.
| Country | Share |
|---|---|
| United States | 18.4% |
| India | 9.2% |
| Brazil | 4.3% |
Where the Card games audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tamil Nadu | ~500K | 1.36× | |
| 02 | West Bengal | ~700K | 1.35× | |
| 03 | Gujarat | ~600K | 1.33× | |
| 04 | Meghalaya | ~20K | 1.22× | |
| 05 | Sikkim | ~8K | 1.22× | |
| 06 | Goa | ~20K | 1.21× | |
| 07 | Karnataka | ~500K | 1.20× | |
| 08 | Assam | ~200K | 1.18× | |
| 09 | Haryana | ~200K | 1.17× | |
| 10 | Maharashtra | ~900K | 1.13× | |
| 11 | Punjab (region) | ~200K | 1.09× | |
| 12 | Odisha | ~200K | 1.05× | |
| 13 | Mizoram | ~10K | 1.05× | |
| 14 | Kerala | ~200K | 1.03× | |
| 15 | Uttarakhand | ~70K | 0.93× | |
| 16 | Rajasthan | ~300K | 0.92× | |
| 17 | Telangana | ~200K | 0.92× | |
| 18 | Jharkhand | ~100K | 0.92× | |
| 19 | Manipur | ~20K | 0.91× | |
| 20 | Nagaland | ~10K | 0.91× | |
| 21 | Jammu and Kashmir | ~60K | 0.86× | |
| 22 | Arunachal Pradesh | ~8K | 0.86× | |
| 23 | Tripura | ~20K | 0.85× | |
| 24 | Andhra Pradesh | ~200K | 0.84× | |
| 25 | Uttar Pradesh | ~600K | 0.80× | |
| 26 | Madhya Pradesh | ~200K | 0.79× | |
| 27 | Chhattisgarh | ~80K | 0.75× | |
| 28 | Himachal Pradesh | ~50K | 0.75× | |
| 29 | Bihar | ~200K | 0.58× |
The strongest cross-interests of the Card games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mahjong | Games | 3.40× | ||
| 02 | Teen patti | Games | 2.68× | ||
| 03 | Indian Rummy | Games | 2.44× | ||
| 04 | Casino games | Games | 2.40× | ||
| 05 | Rummy | Games | 2.35× | ||
| 06 | Tabletop game | Games | 2.21× | ||
| 07 | Roulette | Games | 2.18× | ||
| 08 | Blackjack | Games | 2.08× | ||
| 09 | Algorithmic trading | Business & Career | 1.93× | ||
| 10 | Strategy games | Games | 1.79× | ||
| 11 | Poker | Games | 1.76× | ||
| 12 | Casino | Games | 1.75× | ||
| 13 | Slot machine | Games | 1.73× | ||
| 14 | Sports betting | Games | 1.66× | ||
| 15 | Fantasy sport | Sports | 1.61× | ||
| 16 | Online poker | Games | 1.60× | ||
| 17 | Gambling | Games | 1.59× | ||
| 18 | Fantasy cricket | Sports | 1.58× | ||
| 19 | Trading strategy | Business & Career | 1.53× | ||
| 20 | Massively multiplayer online games | Games | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.77× | |
| Need for Security | CONSERVATISM | 0.77× | |
| Family Orientation | CONSERVATISM | 0.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.45× | |
| Early Adopter Mentality | POWER | 0.47× | |
| Convenience Orientation | PREMIUM | 0.48× |
Card games has an estimated audience of 15,715,716 people in India, concentrated in Maharashtra and West Bengal.
24.0% of Card games fans are female, 76.0% are male, with an average age of 30.4 years.
Card games fans show strongest brand affinity for Rummy (2.35×), Teen patti (2.68×), and Casino games (2.4×) over the country average.
Card games fans in India are most concentrated in Maharashtra (reach ~900K), West Bengal (reach ~700K), and Uttar Pradesh (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Card games itself, the audience over-indexes on Teen patti (2.68×), Casino games (2.4×), Indian Rummy (2.44×), and Fantasy sport (1.61×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Card games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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