A data profile of the people who buy, follow and care about Card games in Canada — modelled from more than twelve digital signal sources. Card games has an estimated audience of 3,505,289 people in Canada.
The average Card games fan in Canada is 37.2 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, Alberta, British Columbia.
Top brand affinities include Solitaire, Mobile game, Tabletop role-playing game, with strongest over-indexing on Solitaire (5.15× the country average).
Demographically, the Card games audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Card games fan in Canada is more male, around 37.2 years old, with strong Family Orientation tendencies and a notable affinity for Solitaire.
The key figures that characterise the Card games profile in Canada.
42.6% are female, 57.4% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 42.6% |
| Male | 57.4% |
| Average age | 37.2 |
| Estimated audience size | 3,505,289 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 21% | |
| 30-39 | 17% | |
| 40-49 | 16% | |
| 50+ | 19% |
of the worldwide Card games audience comes from Canada.
| Country | Share |
|---|---|
| United States | 18.4% |
| India | 9.2% |
| Brazil | 4.3% |
Where the Card games audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nova Scotia | ~100K | 1.37× | |
| 02 | New Brunswick | ~100K | 1.37× | |
| 03 | Ontario | ~1.5M | 1.10× | |
| 04 | Alberta | ~500K | 1.10× | |
| 05 | Newfoundland and Labrador | ~60K | 1.09× | |
| 06 | Manitoba | ~100K | 1.08× | |
| 07 | Saskatchewan | ~100K | 1.04× | |
| 08 | British Columbia | ~500K | 0.86× | |
| 09 | Prince Edward Island | ~10K | 0.74× | |
| 10 | Quebec | ~300K | 0.41× |
The strongest cross-interests of the Card games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Solitaire | Games | 5.15× | ||
| 02 | Blackjack | Games | 3.75× | ||
| 03 | Magic: The Gathering | Games | 3.61× | ||
| 04 | Tabletop role-playing game | Games | 3.37× | ||
| 05 | Collectible card game | Games | 3.13× | ||
| 06 | Slot machine | Games | 2.61× | ||
| 07 | Pokémon (video game series) | Games | 2.35× | ||
| 08 | Tabletop game | Games | 2.27× | ||
| 09 | Strategy games | Games | 2.22× | ||
| 10 | DeviantArt | Internet & Social Media | 2.01× | ||
| 11 | One Piece | Movies & TV | 1.96× | ||
| 12 | Board games | Games | 1.82× | ||
| 13 | Mobile game | Games | 1.80× | ||
| 14 | Pokémon | Games | 1.72× | ||
| 15 | Anime convention | Literature | 1.69× | ||
| 16 | Role-playing games | Games | 1.62× | ||
| 17 | Stake | Games | 1.59× | ||
| 18 | Loto-Québec | Games | 1.58× | ||
| 19 | Anime and manga fandom | Literature | 1.58× | ||
| 20 | Puzzle video games | Games | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.17× | |
| Convenience Orientation | PREMIUM | 1.14× | |
| Patriotism | CONSERVATISM | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.71× | |
| Early Adopter Mentality | POWER | 0.83× | |
| Urban Lifestyle | OPEN | 0.85× |
Card games has an estimated audience of 3,505,289 people in Canada, concentrated in Ontario and Alberta.
42.6% of Card games fans are female, 57.4% are male, with an average age of 37.2 years.
Card games fans show strongest brand affinity for Solitaire (5.15×), Mobile game (1.8×), and Tabletop role-playing game (3.37×) over the country average.
Card games fans in Canada are most concentrated in Ontario (reach ~1.5M), Alberta (reach ~500K), and British Columbia (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Card games itself, the audience over-indexes on Mobile game (1.8×), Tabletop role-playing game (3.37×), Loto-Québec (1.58×), and Collectible card game (3.13×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Card games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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