Rascasse Audience Intelligence

Card games Audience in United States

A data profile of the people who buy, follow and care about Card games in United States — modelled from more than twelve digital signal sources. Card games has an estimated audience of 31,383,601 people in United States.

#5among Gaming genre in United States#597among Topic in United States#11in Games

The average Card games fan in United States is 36.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Movies, Video games, Tabletop role-playing game, with strongest over-indexing on Movies (1.51× the country average).

Demographically, the Card games audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Card games fan in United States is balanced, around 36.9 years old, with strong Patriotism tendencies and a notable affinity for Movies.

Category: Games · Type: Topic · Subtype: Gaming genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Card games profile in United States.

Audience size
31.4M
in United States
Gender
45.5%♀
54.5% male
Age
36.9
average years
Country rank
#860
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Card games fans

45.5% are female, 54.5% are male, average age 36.9.

Fig. 02

Gender split

45.5%
Female
54.5%
Male
Demographic split for Card games audience in United States
MetricValue
Female45.5%
Male54.5%
Average age36.9
Estimated audience size31,383,601
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Card games audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3918%
40-4916%
50+19%
Fig. 04

Worldwide distribution

18.4%

of the worldwide Card games audience comes from United States.

Worldwide audience distribution share by country for Card games
CountryShare
United States18.4%
India9.2%
Brazil4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Card games audience in United States is strongest.

Fig. 05

Top regions by affinity

Card games fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~300K1.66×
02Missouri~700K1.47×
03South Dakota~100K1.43×
04Montana~100K1.42×
05North Dakota~90K1.40×
06Idaho~200K1.36×
07Minnesota~600K1.32×
08Arkansas~300K1.31×
09Wisconsin~600K1.25×
10Oklahoma~400K1.22×
11West Virginia~200K1.22×
12Maine~100K1.21×
13Indiana~700K1.20×
14Iowa~300K1.20×
15Hawaii~100K1.11×
16Alaska~70K1.11×
17Ohio~1M1.10×
18Kentucky~400K1.03×
19Kansas~300K1.03×
20Mississippi~300K1.01×
21Michigan~800K0.99×
22Utah~300K0.98×
23Tennessee~600K0.96×
24Arizona~600K0.95×
25South Carolina~500K0.95×
26Pennsylvania~1M0.93×
27North Carolina~900K0.92×
28Oregon~300K0.92×
29Louisiana~400K0.89×
30New Hampshire~100K0.89×
31Illinois~900K0.88×
32Rhode Island~90K0.88×
33Vermont~50K0.88×
34New Mexico~100K0.85×
35Delaware~70K0.85×
36Texas~2.5M0.84×
37Washington~500K0.84×
38Alabama~400K0.84×
39Virginia~600K0.82×
40Massachusetts~500K0.81×
41Georgia~800K0.80×
42Connecticut~300K0.80×
43Florida~1.5M0.79×
44Maryland~400K0.76×
45Colorado~400K0.73×
46California~2.5M0.71×
47New York~1M0.69×
48New Jersey~500K0.68×
49Nevada~200K0.63×
50Washington, District of Columbia~50K0.57×
Fig. 06

Affinity by region

Affinity by region — Card games, United States
0.57×1.00×1.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Card games audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Card games audience
#·InterestCategoryAffinity×
01Tabletop role-playing gameGames4.90×
02Magic: The GatheringGames4.09×
03Miniature wargamingGames4.07×
04Collectible card gameGames3.67×
05SolitaireGames3.65×
06Warriors (novel series)Literature3.16×
07Nancy MacePolitics & Society2.43×
08Tabletop gameGames2.15×
09Lindsey GrahamPolitics & Society2.05×
10Scooby-DooMovies & TV2.05×
11Avatar (Swedish band)Music & Radio1.94×
12BatmanMovies & TV1.89×
13Google NewsNews1.85×
14CaseyMusic & Radio1.78×
15Video gamesGames1.74×
16GodzillaMovies & TV1.74×
17Mobile gameGames1.73×
18PeacemakerMovies & TV1.62×
19Google DriveTechnology & Electronics1.55×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Card games audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Card games audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.29×
Need for SecurityCONSERVATISM1.17×
Pet OwnershipJOY1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Card games audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.77×
Sports ActivityPOWER0.78×
Design AffinityPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Card games have in United States?

Card games has an estimated audience of 31,383,601 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Card games fans?

45.5% of Card games fans are female, 54.5% are male, with an average age of 36.9 years.

03

Which brands do Card games fans like most?

Card games fans show strongest brand affinity for Movies (1.51×), Video games (1.74×), and Tabletop role-playing game (4.9×) over the country average.

04

Where do Card games fans live in United States?

Card games fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Card games fans also like?

Beyond Card games itself, the audience over-indexes on Video games (1.74×), Tabletop role-playing game (4.9×), Lindsey Graham (2.05×), and Nancy Mace (2.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Gaming genre audiences in United States

See Card games audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Card games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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