Tabletop role-playing game Audience in United States

Tabletop role-playing game has an estimated audience of 11,966,005 people in United States. 37.7% are female, 62.3% are male, average age 30.2. Top brand affinities: Magic: The Gathering, Autism Awareness, Diabetes mellitus awareness, Microblogging, Dungeons & Dragons.
Top brand affinities include Magic: The Gathering, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Magic: The Gathering (24.32× the country average). Demographically, the Tabletop role-playing game audience skews more male with an average age of 30.2, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.
Category: Games · Type: Topic · Subtype: Gaming genre
Demographics of Tabletop role-playing game fans
| Metric | Value |
|---|---|
| Female | 37.7% |
| Male | 62.3% |
| Average age | 30.2 |
| Estimated audience size | 11,966,005 |
Audience persona
The typical Tabletop role-playing game fan in United States is more male, around 30.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Magic: The Gathering.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Magic: The Gathering | 24.32× | Games |
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Microblogging | 12.67× | Technology & Electronics |
| Dungeons & Dragons | 15.49× | Games |
| Singer-songwriter | 5.51× | Music & Radio |
| Rick and Morty | 9.95× | Movies & TV |
| Beetlejuice | 6.46× | Movies & TV |
| Indeed.com | 5.26× | Business & Career |
| Toyota Supra | 18.91× | Cars & Mobility |
| Cyberpunk 2077 | 23.2× | Games |
| Collectible card game | 9.79× | Games |
| Pokémon Trading Card Game | 19.86× | Games |
| Income tax | 13.19× | Business & Career |
| The Legend of Zelda | 11× | Games |
| Lego Star Wars | 25.71× | Kids & Family |
| Fruits Basket | 26.64× | Literature |
| Google Maps | 3.69× | Internet & Social Media |
| Superman | 2.46× | Movies & TV |
| Art exhibition | 6.25× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.82 |
| Early Adopter Mentality | POWER | 1.63 |
| Urban Lifestyle | OPEN | 1.45 |
| Patriotism | CONSERVATISM | 1.43 |
| Individualism | JOY | 1.26 |
| Luxury Orientation | PREMIUM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.8% |
| China | 15.3% |
| Japan | 9.2% |
See Tabletop role-playing game audiences in other countries
- Tabletop role-playing game — Germany
- Tabletop role-playing game — United Kingdom
- Tabletop role-playing game — France
- Tabletop role-playing game — Italy
- Tabletop role-playing game — Spain
- Tabletop role-playing game — Brazil
- Tabletop role-playing game — Japan
- Tabletop role-playing game — South Korea
- Tabletop role-playing game — India
More Gaming genre audiences in United States
- Video games (106,768,341)
- First-person shooter games (50,840,037)
- Mobile game (48,316,660)
- Online games (47,188,587)
- Card games (31,383,601)
How to read this data
Audience size is the estimated number of people in United States who actively search for Tabletop role-playing game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.