Tabletop role-playing game Audience in United States

Tabletop role-playing game logo

Tabletop role-playing game has an estimated audience of 11,966,005 people in United States. 37.7% are female, 62.3% are male, average age 30.2. Top brand affinities: Magic: The Gathering, Autism Awareness, Diabetes mellitus awareness, Microblogging, Dungeons & Dragons.

Top brand affinities include Magic: The Gathering, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Magic: The Gathering (24.32× the country average). Demographically, the Tabletop role-playing game audience skews more male with an average age of 30.2, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.

Category: Games · Type: Topic · Subtype: Gaming genre

Demographics of Tabletop role-playing game fans

Demographic split for Tabletop role-playing game audience in United States
MetricValue
Female37.7%
Male62.3%
Average age30.2
Estimated audience size11,966,005

Audience persona

The typical Tabletop role-playing game fan in United States is more male, around 30.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Magic: The Gathering.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tabletop role-playing game audience
BrandAffinityCategory
Magic: The Gathering24.32×Games
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Dungeons & Dragons15.49×Games
Singer-songwriter5.51×Music & Radio
Rick and Morty9.95×Movies & TV
Beetlejuice6.46×Movies & TV
Indeed.com5.26×Business & Career
Toyota Supra18.91×Cars & Mobility
Cyberpunk 207723.2×Games
Collectible card game9.79×Games
Pokémon Trading Card Game19.86×Games
Income tax13.19×Business & Career
The Legend of Zelda11×Games
Lego Star Wars25.71×Kids & Family
Fruits Basket26.64×Literature
Google Maps3.69×Internet & Social Media
Superman2.46×Movies & TV
Art exhibition6.25×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tabletop role-playing game audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.82
Early Adopter MentalityPOWER1.63
Urban LifestyleOPEN1.45
PatriotismCONSERVATISM1.43
IndividualismJOY1.26
Luxury OrientationPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for Tabletop role-playing game
CountryShare
United States25.8%
China15.3%
Japan9.2%

See Tabletop role-playing game audiences in other countries

More Gaming genre audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Tabletop role-playing game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.