Rascasse Audience Intelligence

Tabletop role-playing game Audience in United States

A data profile of the people who buy, follow and care about Tabletop role-playing game in United States — modelled from more than twelve digital signal sources. Tabletop role-playing game has an estimated audience of 11,966,005 people in United States.

#28among Gaming genre in United States#1970among Topic in United States#63in Games

The average Tabletop role-playing game fan in United States is 30.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rick and Morty, Magic: The Gathering, Collectible card game, with strongest over-indexing on Rick and Morty (17.34× the country average).

Demographically, the Tabletop role-playing game audience skews more male with an average age of 30.2, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tabletop role-playing game fan in United States is more male, around 30.2 years old, with strong Patriotism tendencies and a notable affinity for Rick and Morty.

Category: Games · Type: Topic · Subtype: Gaming genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tabletop role-playing game profile in United States.

Audience size
12M
in United States
Gender
37.7%♀
62.3% male
Age
30.2
average years
Country rank
#2986
Topic in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tabletop role-playing game fans

37.7% are female, 62.3% are male, average age 30.2.

Fig. 02

Gender split

37.7%
Female
62.3%
Male
Demographic split for Tabletop role-playing game audience in United States
MetricValue
Female37.7%
Male62.3%
Average age30.2
Estimated audience size11,966,005
Fig. 03

Age distribution

Ø 30.2
average years
Age distribution of the Tabletop role-playing game audience in United States
Age bracketShare%
16-1944%
20-2924%
30-3915%
40-4911%
50+6%
Fig. 04

Worldwide distribution

25.8%

of the worldwide Tabletop role-playing game audience comes from United States.

Worldwide audience distribution share by country for Tabletop role-playing game
CountryShare
United States25.8%
China15.3%
Japan9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tabletop role-playing game audience in United States is strongest.

Fig. 05

Top regions by affinity

Tabletop role-playing game fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~200K1.59×
02Washington~400K1.57×
03Vermont~30K1.45×
04Maine~50K1.28×
05Utah~100K1.26×
06Alaska~30K1.25×
07Indiana~300K1.17×
08Kentucky~200K1.17×
09Idaho~70K1.17×
10New Hampshire~50K1.15×
11Kansas~100K1.10×
12Minnesota~200K1.09×
13Oklahoma~100K1.08×
14West Virginia~60K1.08×
15Missouri~200K1.07×
16Arkansas~100K1.07×
17Montana~40K1.06×
18Colorado~200K1.05×
19Nebraska~60K1.05×
20Wisconsin~200K1.03×
21Michigan~300K1.01×
22Virginia~300K1.01×
23Ohio~400K1.00×
24Iowa~100K0.98×
25Massachusetts~200K0.97×
26North Dakota~20K0.97×
27Illinois~400K0.96×
28Pennsylvania~400K0.94×
29Rhode Island~40K0.94×
30South Dakota~30K0.93×
31New Mexico~60K0.92×
32Tennessee~200K0.90×
33North Carolina~300K0.88×
34Maryland~200K0.88×
35Alabama~100K0.88×
36California~1M0.86×
37Arizona~200K0.86×
38Mississippi~90K0.86×
39Connecticut~100K0.84×
40Nevada~100K0.83×
41Louisiana~100K0.82×
42Hawaii~40K0.81×
43Texas~800K0.80×
44Washington, District of Columbia~30K0.80×
45Georgia~300K0.79×
46New York~500K0.78×
47South Carolina~100K0.77×
48Delaware~30K0.77×
49Florida~600K0.69×
50New Jersey~200K0.68×
Fig. 06

Affinity by region

Affinity by region — Tabletop role-playing game, United States
0.68×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tabletop role-playing game audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tabletop role-playing game audience
#·InterestCategoryAffinity×
01Pokémon Trading Card GameGames26.79×
02Lego Star WarsKids & Family24.90×
03Magic: The GatheringGames21.44×
04Anthony MackieMovies & TV21.07×
05Cyberpunk 2077Games20.36×
06Rick and MortyMovies & TV17.34×
07Doctor StrangeLiterature17.12×
08Dungeons & DragonsGames16.30×
09Scale modelKids & Family16.20×
10captain americaMovies & TV15.84×
11Guardians of the Galaxy (film)Movies & TV15.72×
12Collectible card gameGames13.33×
13Toyota SupraCars & Mobility13.12×
14Anime and manga fandomLiterature5.36×
15Role-playing gamesGames5.31×
16Card gamesGames4.90×
17Video gamesGames4.33×
18SupermanMovies & TV2.51×
19Consumer electronicsTechnology & Electronics2.42×
20ClothingFashion & Accessoires2.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tabletop role-playing game audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tabletop role-playing game audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM5.14×
IndividualismJOY2.03×
Early Adopter MentalityPOWER1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tabletop role-playing game audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.61×
IndulgenceJOY0.64×
Family OrientationCONSERVATISM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tabletop role-playing game have in United States?

Tabletop role-playing game has an estimated audience of 11,966,005 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tabletop role-playing game fans?

37.7% of Tabletop role-playing game fans are female, 62.3% are male, with an average age of 30.2 years.

03

Which brands do Tabletop role-playing game fans like most?

Tabletop role-playing game fans show strongest brand affinity for Rick and Morty (17.34×), Magic: The Gathering (21.44×), and Collectible card game (13.33×) over the country average.

04

Where do Tabletop role-playing game fans live in United States?

Tabletop role-playing game fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Tabletop role-playing game fans also like?

Beyond Tabletop role-playing game itself, the audience over-indexes on Magic: The Gathering (21.44×), Collectible card game (13.33×), Pokémon Trading Card Game (26.79×), and Dungeons & Dragons (16.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Gaming genre audiences in United States

See Tabletop role-playing game audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tabletop role-playing game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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