Rascasse Audience Intelligence

captain america Audience in United States

A data profile of the people who buy, follow and care about captain america in United States — modelled from more than twelve digital signal sources. captain america has an estimated audience of 3,659,980 people in United States.

#25among Fictional Character in United States#1021in Movies & TV

The average captain america fan in United States is 29.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Doctor Strange, Captain America: The Winter Soldier, Pokémon (video game series), with strongest over-indexing on Doctor Strange (50.55× the country average).

Demographically, the captain america audience skews balanced with an average age of 29.2, and over-indexes on personality traits such as Community Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical captain america fan in United States is balanced, around 29.2 years old, with strong Community Orientation tendencies and a notable affinity for Doctor Strange.

Category: Movies & TV · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the captain america profile in United States.

Audience size
3.7M
in United States
Gender
48.8%♀
51.2% male
Age
29.2
average years
Country rank
#8682
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of captain america fans

48.8% are female, 51.2% are male, average age 29.2.

Fig. 02

Gender split

48.8%
Female
51.2%
Male
Demographic split for captain america audience in United States
MetricValue
Female48.8%
Male51.2%
Average age29.2
Estimated audience size3,659,980
Fig. 03

Age distribution

Ø 29.2
average years
Age distribution of the captain america audience in United States
Age bracketShare%
16-1943%
20-2928%
30-3916%
40-4910%
50+3%
Fig. 04

Worldwide distribution

29.1%

of the worldwide captain america audience comes from United States.

Worldwide audience distribution share by country for captain america
CountryShare
United States29.1%
Mexico11.8%
India5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the captain america audience in United States is strongest.

Fig. 05

Top regions by affinity

captain america fans by region: top regions in United States
#RegionReachAffinity×
01Utah~40K1.30×
02Texas~400K1.18×
03Arizona~90K1.17×
04Oklahoma~50K1.16×
05New Mexico~20K1.15×
06California~500K1.13×
07Florida~300K1.11×
08Indiana~70K1.09×
09Nevada~40K1.09×
10Idaho~20K1.09×
11Missouri~60K1.07×
12Georgia~100K1.06×
13Arkansas~30K1.06×
14Michigan~100K1.04×
15Tennessee~80K1.04×
16Washington~80K1.03×
17Kentucky~50K1.03×
18Kansas~30K1.03×
19Louisiana~50K1.02×
20Mississippi~30K1.02×
21Pennsylvania~100K1.01×
22Maryland~60K1.01×
23Connecticut~40K1.01×
24Illinois~100K1.00×
25Alabama~50K1.00×
26Nebraska~20K1.00×
27Alaska~8K1.00×
28North Carolina~100K0.99×
29Colorado~60K0.99×
30South Dakota~8K0.98×
31Ohio~100K0.97×
32New Jersey~90K0.97×
33South Carolina~50K0.97×
34Oregon~40K0.97×
35West Virginia~20K0.96×
36Virginia~90K0.95×
37Iowa~30K0.95×
38New York~200K0.94×
39North Dakota~7K0.94×
40Massachusetts~70K0.93×
41Montana~9K0.92×
42Minnesota~50K0.91×
43New Hampshire~10K0.91×
44Hawaii~10K0.90×
45Wisconsin~50K0.88×
46Maine~10K0.88×
47Rhode Island~10K0.88×
48Vermont~6K0.88×
49Delaware~9K0.85×
50Washington, District of Columbia~9K0.77×
Fig. 06

Affinity by region

Affinity by region — captain america, United States
0.77×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the captain america audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for captain america audience
#·InterestCategoryAffinity×
01Captain America: Civil WarMovies & TV57.73×
02Doctor StrangeLiterature50.55×
03Captain America: The Winter SoldierMovies & TV50.24×
04Anthony MackieMovies & TV49.79×
05Avengers: Age of UltronMovies & TV48.98×
06Thor: The Dark WorldMovies & TV42.17×
07The Incredible Hulk (film)Movies & TV38.24×
08Spider-Man 2Movies & TV35.37×
09Ant-Man (film)Movies & TV33.05×
10Hayley AtwellMovies & TV32.59×
11ThanosLiterature32.18×
12Stellan SkarsgårdMovies & TV29.05×
13Guardians of the Galaxy (film)Movies & TV21.67×
14Pokémon (video game series)Games18.92×
15New-adult fictionLiterature18.89×
16Love IslandMovies & TV18.18×
17Jenna OrtegaMovies & TV17.32×
18Tabletop role-playing gameGames15.84×
19HarmonicaMusic & Radio15.36×
20SupermanMovies & TV6.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the captain america audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by captain america audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.28×
MindfulnessBALANCE1.26×
PatriotismCONSERVATISM1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by captain america audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.55×
Quality AwarenessPREMIUM0.58×
CreativityOPEN0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does captain america have in United States?

captain america has an estimated audience of 3,659,980 people in United States, concentrated in California and Texas.

02

What is the gender split and age of captain america fans?

48.8% of captain america fans are female, 51.2% are male, with an average age of 29.2 years.

03

Which brands do captain america fans like most?

captain america fans show strongest brand affinity for Doctor Strange (50.55×), Captain America: The Winter Soldier (50.24×), and Pokémon (video game series) (18.92×) over the country average.

04

Where do captain america fans live in United States?

captain america fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do captain america fans also like?

Beyond captain america itself, the audience over-indexes on Captain America: The Winter Soldier (50.24×), Pokémon (video game series) (18.92×), Jenna Ortega (17.32×), and Anthony Mackie (49.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See captain america audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for captain america. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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