Yoda Audience in United States

Yoda has an estimated audience of 9,294,653 people in United States. 51.0% are female, 49.0% are male, average age 34.4. Top regions: California, Texas, Florida. Top brand affinities: Superman, Kia Sportage, Millie Bobby Brown, Lego Star Wars, Guardians of the Galaxy (film).

The average Yoda fan in United States is 34.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Superman, Kia Sportage, Millie Bobby Brown, with strongest over-indexing on Superman (2.69× the country average). Demographically, the Yoda audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Fictional Character

Demographics of Yoda fans

Demographic split for Yoda audience in United States
MetricValue
Female51.0%
Male49.0%
Average age34.4
Estimated audience size9,294,653

Audience persona

The typical Yoda fan in United States is balanced, around 34.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Superman.

Top regions in United States

Top regions ranked by reach for Yoda in United States
RegionReachAffinity
California1,284,9851.26×
Texas853,3601.07×
Florida679,2291.08×
New York507,1890.98×
Pennsylvania310,0240.99×
Illinois307,2910.99×
Ohio279,4920.98×
Georgia278,3550.97×
North Carolina275,6190.99×
Michigan239,1940.98×
Virginia228,8011.01×
New Jersey220,6500.93×
Arizona208,7271.1×
Washington208,4251.12×
Tennessee194,9921.05×
Massachusetts193,5351.06×
Indiana173,9991.02×
Missouri155,0911.04×
Colorado151,9321.04×
Minnesota151,3861.14×
Maryland144,2230.9×
Wisconsin137,6690.98×
South Carolina130,3810.93×
Alabama122,8070.95×
Oregon118,4691.11×
Utah113,8361.37×
Kentucky112,8900.97×
Oklahoma106,2891.03×
Louisiana105,5440.88×
Nevada86,0010.96×
Connecticut85,7950.92×
Arkansas75,6850.99×
Kansas71,2740.97×
Iowa69,5640.91×
Mississippi64,2990.84×
Idaho53,9431.16×
New Mexico48,8251.05×
Nebraska48,6111.04×
Hawaii43,7391.09×
West Virginia43,0821×
New Hampshire38,2441.04×
Maine34,2571.03×
Rhode Island27,5810.93×
Washington, District of Columbia24,9510.89×
Montana24,9370.97×
Delaware20,8400.81×
Alaska18,7110.94×
South Dakota18,2460.85×
North Dakota16,8600.88×
Vermont15,6510.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yoda audience
BrandAffinityCategory
Superman2.69×Movies & TV
Kia Sportage20.08×Cars & Mobility
Millie Bobby Brown5.97×Movies & TV
Lego Star Wars19.98×Kids & Family
Guardians of the Galaxy (film)8.64×Movies & TV
Google Maps2.76×Internet & Social Media
Chris Evans (actor)8.58×Movies & TV
Josh Brolin8.75×Movies & TV
Alvin and the Chipmunks8.75×Music & Radio
Indeed.com2.44×Business & Career
Capital One2.31×Business & Career
Lego3.95×Kids & Family
Houston Astros4.79×Sports
Role-playing games3.17×Games
Rick and Morty4×Movies & TV
Harry Potter1.93×Movies & TV
Scooby-Doo2.85×Movies & TV
Contemporary art3.15×Arts & Culture
Honda HR-V13.39×Cars & Mobility
Anthony Mackie10.34×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yoda audience
TraitClusterScore
Early Adopter MentalityPOWER1.44
ExtroversionTHRILL1.34
LGBTQ+ IdentityOPEN1.26
PatriotismCONSERVATISM1.26
SustainabilityBALANCE1.2
Social Media UsageJOY1.14

Worldwide distribution

Worldwide audience distribution share by country for Yoda
CountryShare
United States56.7%
United Kingdom6.3%
Japan4.9%

See Yoda audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Yoda have in United States?

Yoda has an estimated audience of 9,294,653 people in United States, concentrated in California and Texas.

What is the gender split and age of Yoda fans?

51.0% of Yoda fans are female, 49.0% are male, with an average age of 34.4 years.

Which brands do Yoda fans like most?

Yoda fans show strongest brand affinity for Superman (2.69×), Kia Sportage (20.08×), and Millie Bobby Brown (5.97×) over the country average.

Where do Yoda fans live in United States?

Yoda fans in United States are most concentrated in California (reach 1,284,985), Texas (reach 853,360), and Florida (reach 679,229). These three regions account for the largest share of the active audience.

What other brands do Yoda fans also like?

Beyond Yoda itself, the audience over-indexes on Kia Sportage (20.08×), Millie Bobby Brown (5.97×), Lego Star Wars (19.98×), and Guardians of the Galaxy (film) (8.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yoda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.