Rascasse Audience Intelligence

Board games Audience in United States

A data profile of the people who buy, follow and care about Board games in United States — modelled from more than twelve digital signal sources. Board games has an estimated audience of 23,115,060 people in United States.

#10among Gaming genre in United States#930among Topic in United States#21in Games

The average Board games fan in United States is 36.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, Movies, Computers, with strongest over-indexing on Superman (1.8× the country average).

Demographically, the Board games audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Board games fan in United States is balanced, around 36.3 years old, with strong Community Orientation tendencies and a notable affinity for Superman.

Category: Games · Type: Topic · Subtype: Gaming genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Board games profile in United States.

Audience size
23.1M
in United States
Gender
45.3%♀
54.7% male
Age
36.3
average years
Country rank
#1359
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Board games fans

45.3% are female, 54.7% are male, average age 36.3.

Fig. 02

Gender split

45.3%
Female
54.7%
Male
Demographic split for Board games audience in United States
MetricValue
Female45.3%
Male54.7%
Average age36.3
Estimated audience size23,115,060
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Board games audience in United States
Age bracketShare%
16-1928%
20-2922%
30-3918%
40-4916%
50+17%
Fig. 04

Worldwide distribution

17.9%

of the worldwide Board games audience comes from United States.

Worldwide audience distribution share by country for Board games
CountryShare
United States17.9%
India6.1%
China5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Board games audience in United States is strongest.

Fig. 05

Top regions by affinity

Board games fans by region: top regions in United States
#RegionReachAffinity×
01Washington~600K1.31×
02Utah~300K1.23×
03Oregon~300K1.22×
04Missouri~400K1.15×
05Indiana~500K1.14×
06Wisconsin~400K1.12×
07Minnesota~400K1.12×
08Kansas~200K1.12×
09North Dakota~50K1.12×
10Texas~2M1.11×
11California~3M1.10×
12Nebraska~100K1.10×
13South Dakota~60K1.10×
14Oklahoma~300K1.09×
15Idaho~100K1.08×
16Iowa~200K1.07×
17Illinois~800K1.06×
18Michigan~600K1.06×
19Ohio~700K1.04×
20Colorado~400K1.04×
21Pennsylvania~800K1.03×
22Virginia~600K1.01×
23Kentucky~300K1.00×
24Arkansas~200K1.00×
25Tennessee~500K0.99×
26Nevada~200K0.99×
27North Carolina~700K0.98×
28Arizona~500K0.98×
29Massachusetts~400K0.98×
30Vermont~40K0.97×
31New York~1M0.96×
32Georgia~700K0.95×
33New Mexico~100K0.94×
34West Virginia~100K0.94×
35Maine~80K0.93×
36New Hampshire~80K0.92×
37New Jersey~500K0.91×
38Louisiana~300K0.90×
39Washington, District of Columbia~60K0.90×
40Alaska~40K0.90×
41Maryland~400K0.89×
42South Carolina~300K0.89×
43Alabama~300K0.88×
44Connecticut~200K0.88×
45Montana~60K0.88×
46Delaware~60K0.88×
47Florida~1.5M0.85×
48Rhode Island~60K0.85×
49Mississippi~200K0.84×
50Hawaii~80K0.83×
Fig. 06

Affinity by region

Affinity by region — Board games, United States
0.83×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Board games audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Board games audience
#·InterestCategoryAffinity×
01Games WorkshopGames10.34×
02Miniature wargamingGames7.15×
03Magic: The GatheringGames6.16×
04Collectible card gameGames4.47×
05Strategy gamesGames3.61×
06Pokémon (video game series)Games3.45×
07Mobile gameGames2.26×
08Harry PotterMovies & TV2.24×
09RedditInternet & Social Media2.15×
10PeacemakerMovies & TV2.13×
11SupermanMovies & TV1.80×
12ComputersTechnology & Electronics1.67×
13FriendshipKids & Family1.67×
14Video gamesGames1.63×
15Android (operating system)Technology & Electronics1.62×
16Rock musicMusic & Radio1.60×
17BooksLiterature1.58×
18Comedy moviesMovies & TV1.54×
19TelevisionsTechnology & Electronics1.52×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Board games audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Board games audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.34×
Early Adopter MentalityPOWER1.34×
Urban LifestyleOPEN1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Board games audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
TravellingTHRILL0.91×
Sports ActivityPOWER0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Board games have in United States?

Board games has an estimated audience of 23,115,060 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Board games fans?

45.3% of Board games fans are female, 54.7% are male, with an average age of 36.3 years.

03

Which brands do Board games fans like most?

Board games fans show strongest brand affinity for Superman (1.8×), Movies (1.51×), and Computers (1.67×) over the country average.

04

Where do Board games fans live in United States?

Board games fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Board games fans also like?

Beyond Board games itself, the audience over-indexes on Movies (1.51×), Computers (1.67×), Harry Potter (2.24×), and Miniature wargaming (7.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Gaming genre audiences in United States

See Board games audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Board games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →