Board games Audience in United States

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Board games has an estimated audience of 23,115,060 people in United States. 45.3% are female, 54.7% are male, average age 36.3. Top regions: California, Texas, Florida. Top brand affinities: Superman, Harry Potter, Movies, Computers, Miniature wargaming.

The average Board games fan in United States is 36.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Superman, Harry Potter, Movies, with strongest over-indexing on Superman (1.8× the country average). Demographically, the Board games audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic · Subtype: Gaming genre

Demographics of Board games fans

Demographic split for Board games audience in United States
MetricValue
Female45.3%
Male54.7%
Average age36.3
Estimated audience size23,115,060

Audience persona

The typical Board games fan in United States is balanced, around 36.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Superman.

Top regions in United States

Top regions ranked by reach for Board games in United States
RegionReachAffinity
California2,785,9861.1×
Texas2,162,7361.09×
Florida1,458,0040.93×
New York1,300,9751.01×
Illinois837,3321.09×
Pennsylvania809,0831.04×
Ohio742,7561.04×
Georgia702,0280.99×
North Carolina689,1060.99×
Michigan685,2701.13×
Washington663,7031.43×
Virginia584,2611.04×
New Jersey518,8770.88×
Indiana483,9051.15×
Tennessee480,2561.04×
Arizona460,1510.97×
Massachusetts459,2981.01×
Missouri436,9711.17×
Colorado406,0291.11×
Wisconsin391,2501.13×
Minnesota380,6261.15×
Maryland355,2900.89×
Oregon339,3251.28×
South Carolina308,2150.89×
Alabama287,1420.89×
Kentucky286,6480.99×
Oklahoma281,9501.1×
Louisiana267,7490.9×
Utah262,7641.27×
Nevada229,1421.02×
Iowa202,4741.06×
Connecticut197,0370.85×
Kansas193,2131.06×
Arkansas191,3381×
Mississippi160,0220.84×
Idaho125,1131.08×
Nebraska123,8551.07×
New Mexico108,3560.93×
West Virginia99,3610.92×
New Hampshire83,4610.92×
Hawaii78,2820.79×
Maine71,4580.86×
Washington, District of Columbia68,1290.98×
Rhode Island59,0190.8×
Montana53,0520.83×
South Dakota52,5020.98×
Delaware51,1910.8×
North Dakota45,7390.96×
Alaska40,2240.81×
Vermont37,2090.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Board games audience
BrandAffinityCategory
Superman1.8×Movies & TV
Harry Potter2.24×Movies & TV
Movies1.51×Movies & TV
Computers1.67×Technology & Electronics
Miniature wargaming7.15×Games
Games Workshop10.34×Games
Peacemaker2.13×Movies & TV
Friends1.8×Movies & TV
Video games1.63×Games
Reddit2.15×Internet & Social Media
Magic: The Gathering6.16×Games
Rock music1.6×Music & Radio
Televisions1.52×Technology & Electronics
Comedy movies1.54×Movies & TV
Collectible card game4.47×Games
Beetlejuice2.43×Movies & TV
Mobile game2.26×Games
Books1.58×Literature
Android (operating system)1.62×Technology & Electronics
Strategy games3.61×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Board games audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.52
Early Adopter MentalityPOWER1.36
Social Media UsageJOY1.31
ExtroversionTHRILL1.19
SustainabilityBALANCE1.13
IndividualismJOY1.12

Worldwide distribution

Worldwide audience distribution share by country for Board games
CountryShare
United States17.9%
India6.1%
China5.5%

See Board games audiences in other countries

More Gaming genre audiences in United States

Frequently asked questions

How many fans does Board games have in United States?

Board games has an estimated audience of 23,115,060 people in United States, concentrated in California and Texas.

What is the gender split and age of Board games fans?

45.3% of Board games fans are female, 54.7% are male, with an average age of 36.3 years.

Which brands do Board games fans like most?

Board games fans show strongest brand affinity for Superman (1.8×), Harry Potter (2.24×), and Movies (1.51×) over the country average.

Where do Board games fans live in United States?

Board games fans in United States are most concentrated in California (reach 2,785,986), Texas (reach 2,162,736), and Florida (reach 1,458,004). These three regions account for the largest share of the active audience.

What other brands do Board games fans also like?

Beyond Board games itself, the audience over-indexes on Harry Potter (2.24×), Movies (1.51×), Computers (1.67×), and Miniature wargaming (7.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Board games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.