A data profile of the people who buy, follow and care about Board games in Brazil — modelled from more than twelve digital signal sources. Board games has an estimated audience of 3,592,364 people in Brazil.
The average Board games fan in Brazil is 40.0 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Harry Potter, Superman, Atlas, with strongest over-indexing on Harry Potter (1.89× the country average).
Demographically, the Board games audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Board games fan in Brazil is more female, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for Harry Potter.
The key figures that characterise the Board games profile in Brazil.
55.3% are female, 44.7% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 40.0 |
| Estimated audience size | 3,592,364 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Board games audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 17.9% |
| India | 6.1% |
| China | 5.5% |
Where the Board games audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | São Paulo | ~1.5M | 1.60× | |
| 02 | Santa Catarina | ~200K | 1.47× | |
| 03 | Rio Grande do Norte | ~90K | 1.47× | |
| 04 | Federal District | ~80K | 1.40× | |
| 05 | Paraná | ~300K | 1.36× | |
| 06 | Ceará | ~200K | 1.17× | |
| 07 | Paraíba | ~80K | 1.15× | |
| 08 | Rio Grande do Sul | ~200K | 1.14× | |
| 09 | Rio de Janeiro | ~400K | 1.08× | |
| 10 | Pernambuco | ~200K | 1.05× | |
| 11 | Minas Gerais | ~400K | 1.01× | |
| 12 | Sergipe | ~40K | 0.99× | |
| 13 | Roraima | ~10K | 0.99× | |
| 14 | Amapá | ~10K | 0.98× | |
| 15 | Mato Grosso do Sul | ~50K | 0.96× | |
| 16 | Goiás | ~100K | 0.93× | |
| 17 | Alagoas | ~50K | 0.93× | |
| 18 | Acre | ~10K | 0.92× | |
| 19 | Tocantins | ~20K | 0.91× | |
| 20 | Espírito Santo | ~70K | 0.90× | |
| 21 | Bahia | ~200K | 0.89× | |
| 22 | Amazonas | ~60K | 0.89× | |
| 23 | Piauí | ~40K | 0.88× | |
| 24 | Rondônia | ~30K | 0.85× | |
| 25 | Mato Grosso | ~60K | 0.82× | |
| 26 | Pará | ~90K | 0.77× | |
| 27 | Maranhão | ~70K | 0.75× |
The strongest cross-interests of the Board games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tabletop role-playing game | Games | 7.37× | ||
| 02 | Superman (TV series) | Movies & TV | 4.53× | ||
| 03 | Tabletop game | Games | 4.37× | ||
| 04 | Casino games | Games | 3.74× | ||
| 05 | Atlas | Music & Radio | 3.32× | ||
| 06 | Word games | Games | 3.15× | ||
| 07 | Strategy games | Games | 2.79× | ||
| 08 | Supergirl | Movies & TV | 2.66× | ||
| 09 | Creative Commons | Technology & Electronics | 2.18× | ||
| 10 | One Piece | Movies & TV | 2.11× | ||
| 11 | Stil in Berlin | Fashion & Accessoires | 2.05× | ||
| 12 | Superman | Movies & TV | 2.02× | ||
| 13 | Harry Potter | Movies & TV | 1.89× | ||
| 14 | BTS | Music & Radio | 1.87× | ||
| 15 | Mobile game | Games | 1.82× | ||
| 16 | Godzilla | Movies & TV | 1.81× | ||
| 17 | Card games | Games | 1.80× | ||
| 18 | Roblox | Games | 1.66× | ||
| 19 | Gamer | Games | 1.55× | ||
| 20 | Scooby-Doo | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.16× | |
| Urban Lifestyle | OPEN | 1.07× | |
| Social Media Usage | JOY | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.79× | |
| DIY Mentality | THRILL | 0.81× | |
| Design Affinity | PREMIUM | 0.81× |
Board games has an estimated audience of 3,592,364 people in Brazil, concentrated in São Paulo and Minas Gerais.
55.3% of Board games fans are female, 44.7% are male, with an average age of 40.0 years.
Board games fans show strongest brand affinity for Harry Potter (1.89×), Superman (2.02×), and Atlas (3.32×) over the country average.
Board games fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Minas Gerais (reach ~400K), and Rio de Janeiro (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Board games itself, the audience over-indexes on Superman (2.02×), Atlas (3.32×), Superman (TV series) (4.53×), and Tabletop role-playing game (7.37×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Board games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.