A data profile of the people who buy, follow and care about Supergirl in Brazil — modelled from more than twelve digital signal sources. Supergirl has an estimated audience of 4,460,521 people in Brazil.
Supergirl has an estimated audience of 4,460,521 people in Brazil. 57.3% are female, 42.7% are male, average age 27.9. Top brand affinities: Superman, John Wick 2, Tom Cruise, Tom Hardy, Chris Pratt.
Top brand affinities include Superman, John Wick 2, Tom Cruise, with strongest over-indexing on Superman (9.02× the country average).
Demographically, the Supergirl audience skews more female with an average age of 27.9, and over-indexes on personality traits such as Early Adopter Mentality, Travelling.
The typical Supergirl fan in Brazil is more female, around 27.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Superman.
The key figures that characterise the Supergirl profile in Brazil.
57.3% are female, 42.7% are male, average age 27.9.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 27.9 |
| Estimated audience size | 4,460,521 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 50% | |
| 20-29 | 26% | |
| 30-39 | 13% | |
| 40-49 | 9% | |
| 50+ | 3% |
of the worldwide Supergirl audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 44.1% |
| Brazil | 13.1% |
| United Kingdom | 7.2% |
The strongest cross-interests of the Supergirl audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | John Wick 2 | Movies & TV | 65.41× | ||
| 02 | Chris Pratt | Movies & TV | 26.94× | ||
| 03 | Tom Hardy | Movies & TV | 26.27× | ||
| 04 | Will Ferrell | Movies & TV | 25.73× | ||
| 05 | Chris Pine | Movies & TV | 20.51× | ||
| 06 | Seth Rogen | Movies & TV | 18.68× | ||
| 07 | Better Call Saul | Movies & TV | 17.18× | ||
| 08 | Tom Cruise | Movies & TV | 16.79× | ||
| 09 | Ryan Reynolds | Movies & TV | 12.68× | ||
| 10 | Jennifer Lawrence | Movies & TV | 12.64× | ||
| 11 | Jessica Alba | Movies & TV | 11.38× | ||
| 12 | Chris Hemsworth | Movies & TV | 11.04× | ||
| 13 | Comedy club | Movies & TV | 10.83× | ||
| 14 | Leonardo DiCaprio | Movies & TV | 10.00× | ||
| 15 | Spy film | Movies & TV | 9.37× | ||
| 16 | Henry Cavill | Movies & TV | 9.34× | ||
| 17 | Julia Roberts | Movies & TV | 9.30× | ||
| 18 | Superman | Movies & TV | 9.02× | ||
| 19 | Internet & Social Media | 5.42× | |||
| 20 | Harry Potter | Movies & TV | 2.46× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 3.81× | |
| Travelling | THRILL | 2.52× | |
| Career Orientation | POWER | 2.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.33× | |
| Price Sensitivity | PREMIUM | 0.35× | |
| Need for Security | CONSERVATISM | 0.37× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Supergirl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.