A data profile of the people who buy, follow and care about Tom Cruise in Brazil — modelled from more than twelve digital signal sources. Tom Cruise has an estimated audience of 4,397,749 people in Brazil.
The average Tom Cruise fan in Brazil is 40.6 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Superman (TV series), Jack Reacher (film), Tim Curry, with strongest over-indexing on Superman (TV series) (47.01× the country average).
Demographically, the Tom Cruise audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Patriotism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Tom Cruise fan in Brazil is more male, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for Superman (TV series).
The key figures that characterise the Tom Cruise profile in Brazil.
38.7% are female, 61.3% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 38.7% |
| Male | 61.3% |
| Average age | 40.6 |
| Estimated audience size | 4,397,749 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 21% | |
| 30-39 | 26% | |
| 40-49 | 23% | |
| 50+ | 19% |
of the worldwide Tom Cruise audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 21.6% |
| Brazil | 7.6% |
| India | 7.2% |
Where the Tom Cruise audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Federal District | ~100K | 1.26× | |
| 02 | Pernambuco | ~300K | 1.18× | |
| 03 | Rio Grande do Sul | ~300K | 1.17× | |
| 04 | Rio de Janeiro | ~500K | 1.15× | |
| 05 | São Paulo | ~1.5M | 1.09× | |
| 06 | Mato Grosso do Sul | ~80K | 1.09× | |
| 07 | Sergipe | ~50K | 1.08× | |
| 08 | Santa Catarina | ~200K | 1.07× | |
| 09 | Minas Gerais | ~500K | 1.04× | |
| 10 | Goiás | ~200K | 1.04× | |
| 11 | Paraíba | ~100K | 1.03× | |
| 12 | Rio Grande do Norte | ~80K | 1.01× | |
| 13 | Paraná | ~300K | 1.00× | |
| 14 | Ceará | ~200K | 1.00× | |
| 15 | Amazonas | ~80K | 1.00× | |
| 16 | Alagoas | ~70K | 0.99× | |
| 17 | Roraima | ~10K | 0.98× | |
| 18 | Espírito Santo | ~100K | 0.96× | |
| 19 | Amapá | ~20K | 0.94× | |
| 20 | Bahia | ~300K | 0.91× | |
| 21 | Pará | ~100K | 0.91× | |
| 22 | Piauí | ~60K | 0.91× | |
| 23 | Rondônia | ~40K | 0.89× | |
| 24 | Maranhão | ~100K | 0.88× | |
| 25 | Acre | ~10K | 0.85× | |
| 26 | Mato Grosso | ~70K | 0.83× | |
| 27 | Tocantins | ~30K | 0.82× |
The strongest cross-interests of the Tom Cruise audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mia Sara | Movies & TV | 110.96× | ||
| 02 | Tim Curry | Movies & TV | 84.44× | ||
| 03 | Jack Reacher (film) | Movies & TV | 63.16× | ||
| 04 | Superman (TV series) | Movies & TV | 47.01× | ||
| 05 | Elisabeth Moss | Movies & TV | 38.43× | ||
| 06 | Hannah Arendt | Literature | 36.61× | ||
| 07 | Hannibal (film) | Movies & TV | 22.99× | ||
| 08 | Nina Dobrev | Movies & TV | 21.28× | ||
| 09 | Winona Ryder | Movies & TV | 21.07× | ||
| 10 | Elliot Page | Movies & TV | 20.00× | ||
| 11 | Ben Affleck | Movies & TV | 18.80× | ||
| 12 | Kevin Costner | Movies & TV | 18.38× | ||
| 13 | Jennifer Connelly | Movies & TV | 17.92× | ||
| 14 | Supergirl | Movies & TV | 16.79× | ||
| 15 | It (novel) | Literature | 15.93× | ||
| 16 | Ethan Hawke | Movies & TV | 14.86× | ||
| 17 | Demi Moore | Movies & TV | 13.13× | ||
| 18 | John Travolta | Movies & TV | 12.62× | ||
| 19 | Brad Pitt | Movies & TV | 8.83× | ||
| 20 | Bruce Willis | Movies & TV | 8.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.59× | |
| Tradition | CONSERVATISM | 2.09× | |
| Individualism | JOY | 1.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.89× | |
| Risk Appetite | THRILL | 0.94× | |
| Creativity | OPEN | 1.08× |
Tom Cruise has an estimated audience of 4,397,749 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
38.7% of Tom Cruise fans are female, 61.3% are male, with an average age of 40.6 years.
Tom Cruise fans show strongest brand affinity for Superman (TV series) (47.01×), Jack Reacher (film) (63.16×), and Tim Curry (84.44×) over the country average.
Tom Cruise fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Rio de Janeiro (reach ~500K), and Minas Gerais (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Tom Cruise itself, the audience over-indexes on Jack Reacher (film) (63.16×), Tim Curry (84.44×), Mia Sara (110.96×), and Supergirl (16.79×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Tom Cruise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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