Vine (service) Audience in United States

Vine (service) logo

Vine (service) has an estimated audience of 3,694,028 people in United States. 57.4% are female, 42.6% are male, average age 26.4. Top regions: California, Texas, Florida. Top brand affinities: Knauf Insulation, UK garage, Pro-Ject, Combat sport, Product design.

The average Vine (service) fan in United States is 26.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Knauf Insulation, UK garage, Pro-Ject, with strongest over-indexing on Knauf Insulation (126.5× the country average). Demographically, the Vine (service) audience skews more female with an average age of 26.4, and over-indexes on personality traits such as Tradition, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

Demographics of Vine (service) fans

Demographic split for Vine (service) audience in United States
MetricValue
Female57.4%
Male42.6%
Average age26.4
Estimated audience size3,694,028

Audience persona

The typical Vine (service) fan in United States is more female, around 26.4 years old, with strong Tradition tendencies and a notable affinity for Knauf Insulation.

Top regions in United States

Top regions ranked by reach for Vine (service) in United States
RegionReachAffinity
California443,4631.09×
Texas346,3671.09×
Florida251,5571.01×
New York204,3060.99×
Illinois117,4580.95×
North Carolina115,8581.04×
Georgia110,9800.98×
Pennsylvania108,8860.88×
Michigan103,7511.07×
Ohio101,1970.89×
Virginia96,7111.07×
New Jersey85,4670.91×
Tennessee83,8781.13×
Washington78,3461.06×
Kentucky77,4421.67×
Maryland67,1041.06×
Massachusetts64,7770.89×
Indiana63,3040.94×
Arizona59,4530.79×
Colorado59,0911.01×
Wisconsin56,8981.02×
Missouri55,2260.93×
Louisiana55,0531.16×
South Carolina54,4010.98×
Oklahoma52,6501.28×
Minnesota48,3660.91×
Arkansas46,5221.53×
Oregon45,9561.09×
Nevada40,0251.12×
Mississippi39,9181.31×
Alabama39,2520.76×
Iowa37,1931.22×
Utah31,3790.95×
Connecticut30,6660.83×
Kansas30,1371.04×
New Mexico20,3391.1×
Idaho19,4591.05×
West Virginia16,0690.93×
Nebraska15,7510.85×
Hawaii14,3910.91×
New Hampshire12,0300.83×
Delaware10,5781.04×
Alaska9,7951.24×
Washington, District of Columbia9,5540.86×
Rhode Island9,4970.81×
Maine9,3610.71×
Montana7,8290.76×
North Dakota7,5921×
South Dakota6,1630.72×
Vermont5,3620.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vine (service) audience
BrandAffinityCategory
Knauf Insulation126.5×Business & Career
UK garage9.46×Music & Radio
Pro-Ject5.24×Music & Radio
Combat sport1.83×Sports
Product design2.23×Business & Career
Isometric exercise7.41×Sports
Joshua Jackson3.71×Movies & TV
Google Photos1.97×Technology & Electronics
Hog Hunting2.27×Sports
Historic site2.64×Arts & Culture
Home staging3.22×Home & Garden
Ludo (board game)6.82×Games
Horeca8.7×Travel & Leisure
Jorge Salinas7.95×Movies & TV
Bridget Jones: The Edge of Reason9.85×Movies & TV
Jesse Plemons1.62×Movies & TV
Buckhannon, West Virginia11.95×Travel & Leisure
Emilio Estefan6.67×Music & Radio
Nuts (film)2.59×Movies & TV
Stamp collecting2.07×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vine (service) audience
TraitClusterScore
TraditionCONSERVATISM1.64
ExtroversionTHRILL1.51
LGBTQ+ IdentityOPEN1.3
Early Adopter MentalityPOWER1.21
Social Media UsageJOY1.18
Healthy LifestyleBALANCE1.12

Worldwide distribution

Worldwide audience distribution share by country for Vine (service)
CountryShare
United States36.5%
India7.4%
United Kingdom5.3%

See Vine (service) audiences in other countries

More TV / music streaming audiences in United States

Frequently asked questions

How many fans does Vine (service) have in United States?

Vine (service) has an estimated audience of 3,694,028 people in United States, concentrated in California and Texas.

What is the gender split and age of Vine (service) fans?

57.4% of Vine (service) fans are female, 42.6% are male, with an average age of 26.4 years.

Which brands do Vine (service) fans like most?

Vine (service) fans show strongest brand affinity for Knauf Insulation (126.5×), UK garage (9.46×), and Pro-Ject (5.24×) over the country average.

Where do Vine (service) fans live in United States?

Vine (service) fans in United States are most concentrated in California (reach 443,463), Texas (reach 346,367), and Florida (reach 251,557). These three regions account for the largest share of the active audience.

What other brands do Vine (service) fans also like?

Beyond Vine (service) itself, the audience over-indexes on UK garage (9.46×), Pro-Ject (5.24×), Combat sport (1.83×), and Product design (2.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vine (service). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.