Anastasia Beverly Hills Audience in United States

Anastasia Beverly Hills logo

Anastasia Beverly Hills has an estimated audience of 2,880,045 people in United States. 87.9% are female, 12.1% are male, average age 27.6. Top regions: California, Texas, New York. Top brand affinities: Euphoria, Harry Potter, Aritzia, Hair Extensions, Maquillaje Profesional.

The average Anastasia Beverly Hills fan in United States is 27.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Euphoria, Harry Potter, Aritzia, with strongest over-indexing on Euphoria (5.62× the country average). Demographically, the Anastasia Beverly Hills audience skews more female with an average age of 27.6, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

Demographics of Anastasia Beverly Hills fans

Demographic split for Anastasia Beverly Hills audience in United States
MetricValue
Female87.9%
Male12.1%
Average age27.6
Estimated audience size2,880,045

Audience persona

The typical Anastasia Beverly Hills fan in United States is more female, around 27.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Euphoria.

Top regions in United States

Top regions ranked by reach for Anastasia Beverly Hills in United States
RegionReachAffinity
California840,5722.65×
Texas360,3001.46×
New York265,7511.65×
Florida208,4241.07×
Illinois122,0921.27×
Georgia104,0131.17×
New Jersey103,2291.41×
Pennsylvania93,5600.96×
North Carolina83,3530.96×
Ohio75,8380.85×
Virginia71,5801.02×
Michigan71,0180.94×
Washington70,9571.23×
Arizona69,2541.18×
Massachusetts55,9010.99×
Tennessee55,3610.96×
Maryland52,9541.07×
Colorado45,5601×
Indiana42,6810.81×
Louisiana42,4731.14×
Missouri40,6070.87×
Nevada40,4641.45×
South Carolina39,5320.91×
Alabama38,0290.95×
Minnesota37,1950.9×
Oregon35,8441.09×
Wisconsin34,3650.79×
Connecticut31,9211.11×
Kentucky31,8970.88×
Oklahoma31,0280.97×
Utah25,7521×
Mississippi22,4440.95×
Arkansas22,2970.94×
Kansas19,2530.85×
New Mexico17,6351.22×
Iowa16,6310.7×
Idaho12,1390.84×
Hawaii12,0930.98×
Nebraska11,5660.8×
West Virginia10,8920.81×
New Hampshire8,9740.79×
Rhode Island8,1180.89×
Washington, District of Columbia7,8580.91×
Delaware6,9580.88×
Maine6,7190.65×
Montana5,4450.68×
South Dakota4,7300.71×
Alaska4,2480.69×
North Dakota3,8730.65×
Wyoming3,4430.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Anastasia Beverly Hills audience
BrandAffinityCategory
Euphoria5.62×Movies & TV
Harry Potter6×Movies & TV
Aritzia13.02×Fashion & Accessoires
Hair Extensions9.35×Beauty & Wellness
Maquillaje Profesional17.18×Beauty & Wellness
Long Lashes14.14×Beauty & Wellness
Makeup Lessons12.69×Beauty & Wellness
Sabrina Carpenter8.1×Music & Radio
Princess Polly12.15×Fashion & Accessoires
Maquillaje23.6×Beauty & Wellness
Zendaya10.63×Movies & TV
Internet celebrity6.9×Internet & Social Media
Love Island10.65×Movies & TV
Bergdorf Goodman9.54×Fashion & Accessoires
PacSun7.66×Fashion & Accessoires
Pretty Nails13.18×Beauty & Wellness
Superman2.48×Movies & TV
Bath and Bodyworks5.99×Shopping
Very (online retailer)15.4×
Disneyland Resort7.66×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Anastasia Beverly Hills audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.81
Luxury OrientationPREMIUM1.64
Pet OwnershipJOY1.63
Design AffinityPREMIUM1.34
SustainabilityBALANCE1.32
MindfulnessBALANCE1.24

Worldwide distribution

Worldwide audience distribution share by country for Anastasia Beverly Hills
CountryShare
United States43.1%
United Kingdom11.5%
Germany6.5%

See Anastasia Beverly Hills audiences in other countries

More Cosmetics audiences in United States

Frequently asked questions

How many fans does Anastasia Beverly Hills have in United States?

Anastasia Beverly Hills has an estimated audience of 2,880,045 people in United States, concentrated in California and Texas.

What is the gender split and age of Anastasia Beverly Hills fans?

87.9% of Anastasia Beverly Hills fans are female, 12.1% are male, with an average age of 27.6 years.

Which brands do Anastasia Beverly Hills fans like most?

Anastasia Beverly Hills fans show strongest brand affinity for Euphoria (5.62×), Harry Potter (6×), and Aritzia (13.02×) over the country average.

Where do Anastasia Beverly Hills fans live in United States?

Anastasia Beverly Hills fans in United States are most concentrated in California (reach 840,572), Texas (reach 360,300), and New York (reach 265,751). These three regions account for the largest share of the active audience.

What other brands do Anastasia Beverly Hills fans also like?

Beyond Anastasia Beverly Hills itself, the audience over-indexes on Harry Potter (6×), Aritzia (13.02×), Hair Extensions (9.35×), and Maquillaje Profesional (17.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Anastasia Beverly Hills. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.