Rascasse Audience Intelligence

Anastasia Beverly Hills Target Market in United States

A data profile of the people who buy, follow and care about Anastasia Beverly Hills in United States — modelled from more than twelve digital signal sources. Anastasia Beverly Hills has an estimated audience of 2,894,983 people in United States.

#38among Cosmetics in United States#1089among Brand in United States#175in Beauty & Wellness

The average Anastasia Beverly Hills fan in United States is 27.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Aritzia, Harry Potter, Hair Extensions, with strongest over-indexing on Aritzia (13.02× the country average).

Demographically, the Anastasia Beverly Hills audience skews more female with an average age of 27.6, and over-indexes on personality traits such as Mindfulness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Anastasia Beverly Hills fan in United States is more female, around 27.6 years old, with strong Mindfulness tendencies and a notable affinity for Aritzia.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Anastasia Beverly Hills profile in United States.

Audience size
2.9M
in United States
Gender
87.9%♀
12.1% male
Age
27.6
average years
Country rank
#10606
Brand in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Anastasia Beverly Hills

87.9% are female, 12.1% are male, average age 27.6.

Fig. 02

Gender split

87.9%
Female
12.1%
Male
Demographic split for Anastasia Beverly Hills audience in United States
MetricValue
Female87.9%
Male12.1%
Average age27.6
Estimated audience size2,894,983
Fig. 03

Age distribution

Ø 27.6
average years
Age distribution of the Anastasia Beverly Hills audience in United States
Age bracketShare%
16-1950%
20-2926%
30-3913%
40-497%
50+3%
Fig. 04

Worldwide distribution

43.1%

of the worldwide Anastasia Beverly Hills audience comes from United States.

Worldwide audience distribution share by country for Anastasia Beverly Hills
CountryShare
United States43.1%
United Kingdom11.5%
Germany6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Anastasia Beverly Hills audience in United States is strongest.

Fig. 05

Top regions by affinity

Anastasia Beverly Hills customers by region in United States
#RegionReachAffinity×
01California~800K2.60×
02New York~300K1.66×
03New Jersey~100K1.44×
04Nevada~40K1.43×
05Texas~300K1.36×
06Illinois~100K1.24×
07Washington~70K1.21×
08Arizona~70K1.18×
09New Mexico~20K1.16×
10Connecticut~30K1.14×
11Louisiana~40K1.13×
12Florida~200K1.12×
13Maryland~60K1.12×
14Georgia~100K1.11×
15Hawaii~10K1.06×
16Oregon~30K1.04×
17Massachusetts~60K1.03×
18Virginia~70K1.02×
19Oklahoma~30K0.98×
20Washington, District of Columbia~8K0.98×
21Colorado~40K0.97×
22Rhode Island~9K0.97×
23Tennessee~60K0.96×
24Utah~20K0.96×
25Delaware~8K0.96×
26Pennsylvania~90K0.95×
27Michigan~70K0.95×
28Mississippi~20K0.95×
29Alabama~40K0.93×
30Arkansas~20K0.93×
31North Carolina~80K0.92×
32South Carolina~40K0.90×
33Minnesota~40K0.89×
34Kentucky~30K0.89×
35Idaho~10K0.88×
36Alaska~5K0.87×
37Kansas~20K0.86×
38West Virginia~10K0.86×
39Ohio~70K0.84×
40Missouri~40K0.84×
41Nebraska~10K0.84×
42New Hampshire~10K0.84×
43Indiana~40K0.83×
44North Dakota~5K0.82×
45Montana~6K0.81×
46South Dakota~5K0.81×
47Wisconsin~30K0.80×
48Vermont~4K0.78×
49Maine~8K0.76×
50Iowa~20K0.74×
Fig. 06

Affinity by region

Affinity by region — Anastasia Beverly Hills, United States
0.74×1.00×2.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Anastasia Beverly Hills audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Anastasia Beverly Hills audience
#·InterestCategoryAffinity×
01MaquillajeBeauty & Wellness23.60×
02Maquillaje ProfesionalBeauty & Wellness17.18×
03Very (online retailer)Website / Newspaper / Magazine15.40×
04Long LashesBeauty & Wellness14.14×
05Pretty NailsBeauty & Wellness13.18×
06AritziaFashion & Accessoires13.02×
07Makeup LessonsBeauty & Wellness12.69×
08Princess PollyFashion & Accessoires12.15×
09Zara LarssonMusic & Radio12.05×
10Flower childKids & Family10.99×
11Love IslandMovies & TV10.65×
12ZendayaMovies & TV10.63×
13Bergdorf GoodmanFashion & Accessoires9.54×
14Hair ExtensionsBeauty & Wellness9.35×
15Sabrina CarpenterMusic & Radio8.10×
16PacSunFashion & Accessoires7.66×
17Disneyland ResortTravel & Leisure7.66×
18Internet celebrityInternet & Social Media6.90×
19Harry PotterMovies & TV6.00×
20Bath and BodyworksShopping5.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Anastasia Beverly Hills audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Anastasia Beverly Hills audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.80×
SustainabilityBALANCE1.44×
Community OrientationOPEN1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Anastasia Beverly Hills audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.29×
DIY MentalityTHRILL0.30×
Convenience OrientationPREMIUM0.34×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Anastasia Beverly Hills's target market in United States?

Anastasia Beverly Hills's target market in United States covers an estimated 2,894,983 people, concentrated in California and Texas.

02

What is the gender split and age of Anastasia Beverly Hills customers?

87.9% of the Anastasia Beverly Hills audience are female, 12.1% are male, with an average age of 27.6 years.

03

Which brands do Anastasia Beverly Hills fans like most?

Anastasia Beverly Hills fans show strongest brand affinity for Aritzia (13.02×), Harry Potter (6×), and Hair Extensions (9.35×) over the country average.

04

Where do Anastasia Beverly Hills fans live in United States?

Anastasia Beverly Hills fans in United States are most concentrated in California (reach ~800K), Texas (reach ~300K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Anastasia Beverly Hills fans also like?

Beyond Anastasia Beverly Hills itself, the audience over-indexes on Harry Potter (6×), Hair Extensions (9.35×), Maquillaje Profesional (17.18×), and Long Lashes (14.14×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Anastasia Beverly Hills. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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