Love Island Audience in United States

Love Island logo

Love Island has an estimated audience of 9,442,496 people in United States. 76.5% are female, 23.5% are male, average age 27.9. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Shailene Woodley.

The average Love Island fan in United States is 27.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Love Island audience skews more female with an average age of 27.9, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Love Island fans

Demographic split for Love Island audience in United States
MetricValue
Female76.5%
Male23.5%
Average age27.9
Estimated audience size9,442,496

Audience persona

The typical Love Island fan in United States is more female, around 27.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Love Island in United States
RegionReachAffinity
California1,293,7121.25×
Texas978,1661.2×
Florida734,0741.15×
New York650,0151.23×
Illinois354,9081.13×
Pennsylvania339,6791.07×
Georgia338,4131.16×
North Carolina317,0961.12×
New Jersey293,1881.22×
Ohio279,6310.96×
Michigan263,8451.07×
Virginia225,7730.98×
Massachusetts213,3471.15×
Arizona201,6561.05×
Tennessee198,7991.05×
Maryland195,2671.2×
Washington177,3400.94×
Indiana167,4880.97×
South Carolina154,6221.09×
Missouri154,0551.01×
Louisiana143,6641.18×
Colorado142,4300.96×
Minnesota136,3381.01×
Wisconsin132,0120.93×
Alabama128,1080.97×
Kentucky119,5261.01×
Connecticut109,1561.15×
Oklahoma103,2080.98×
Oregon98,5280.91×
Nevada92,5131.01×
Utah81,0660.96×
Arkansas78,6351.01×
Mississippi76,2910.98×
Iowa73,6630.95×
Kansas72,0700.97×
Rhode Island46,2811.54×
Nebraska43,7100.92×
Idaho41,5060.88×
New Mexico38,9630.82×
Hawaii38,1450.94×
West Virginia36,9810.84×
New Hampshire33,5310.9×
Washington, District of Columbia30,6951.08×
Maine28,2350.83×
Delaware27,8641.07×
Montana19,2450.73×
South Dakota16,8090.77×
North Dakota14,6480.76×
Alaska12,2390.61×
Vermont11,8640.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Love Island audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Shailene Woodley19.78×Movies & TV
Income tax13.19×Business & Career
Alexandra Daddario10.99×Movies & TV
Hair Extensions6.11×Beauty & Wellness
Toyota Supra15.1×Cars & Mobility
Indeed.com3.99×Business & Career
Haribo21.95×Food & Beverages
Rick and Morty6.41×Movies & TV
Google Maps3.4×Internet & Social Media
Hair Cuttery13.49×Beauty & Wellness
Dungeons & Dragons8.85×Games
John Goodman11.42×Movies & TV
Do it yourself (DIY)2.45×Home & Garden
Charles, Prince of Wales18.87×Politics & Society
Google News4.23×News
Kevin De Bruyne20×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Love Island audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.39
TraditionCONSERVATISM1.8
SustainabilityBALANCE1.6
Luxury OrientationPREMIUM1.59
Sports ActivityPOWER1.53
Early Adopter MentalityPOWER1.45

Worldwide distribution

Worldwide audience distribution share by country for Love Island
CountryShare
United States48.3%
United Kingdom16.4%
Canada5.3%

See Love Island audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Love Island have in United States?

Love Island has an estimated audience of 9,442,496 people in United States, concentrated in California and Texas.

What is the gender split and age of Love Island fans?

76.5% of Love Island fans are female, 23.5% are male, with an average age of 27.9 years.

Which brands do Love Island fans like most?

Love Island fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Love Island fans live in United States?

Love Island fans in United States are most concentrated in California (reach 1,293,712), Texas (reach 978,166), and Florida (reach 734,074). These three regions account for the largest share of the active audience.

What other brands do Love Island fans also like?

Beyond Love Island itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Shailene Woodley (19.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Love Island. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.