Rascasse Audience Intelligence

Love Island Viewer Demographics in United States

Love Island has an estimated audience of 7.4M people in United States.

#120among movies & series in United States#417in Movies & TV

The average Love Island fan in United States is 28.7 years old, more female, and lives primarily in California.

Interest is seasonal: June, July and August account for 71% of the year's searches, October is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include dArtagnan, Doro (musician), Stair lift, with strongest over-indexing on dArtagnan (8.99× the country average).

The typical Love Island fan in United States is more female, around 28.7 years old, with a notable affinity for dArtagnan.

Category: Movies & TV · Type: Movie / TV Show / Series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
7.4M
in United States
Gender
76.5%♀
23.5% male
Age
28.7
average years
Country rank
#4838
among all objects in United States
Fig. 01

Search interest · 12-month trend

-56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Love Island viewers

76.5% are female, 23.5% are male, average age 28.7.

Fig. 02

Gender split

76.5%
Female
23.5%
Male
Demographic split for Love Island audience in United States
MetricValue
Female76.5%
Male23.5%
Average age28.7
Estimated audience size7.4M
Fig. 03

Age distribution

Ø 28.7
average years
Age distribution of the Love Island audience in United States
Age bracketShare%
16-2454%
25-3423%
35-4410%
45-549%
55+5%
Fig. 04

Worldwide distribution

41.9%

of the worldwide Love Island audience comes from United States.

Worldwide audience distribution share by country for Love Island
CountryShare
United States41.9%
United Kingdom19.1%
Canada4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Love Island fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~40K1.58×
02Louisiana~100K1.26×
03Maryland~200K1.24×
04New Jersey~200K1.21×
05California~1M1.19×
06New York~500K1.17×
07Georgia~300K1.15×
08Texas~600K1.14×
09Connecticut~90K1.14×
10Florida~500K1.13×
11Massachusetts~200K1.12×
12Washington, District of Columbia~20K1.11×
13Nevada~80K1.09×
14Illinois~300K1.08×
15North Carolina~300K1.07×
16South Carolina~100K1.07×
17Arizona~200K1.06×
18Mississippi~70K1.06×
19Delaware~20K1.06×
20Pennsylvania~300K1.04×
21Tennessee~200K1.04×
22Kentucky~100K1.04×
23Arkansas~70K1.03×
24Oklahoma~90K1.01×
25Missouri~100K1.00×
26Michigan~200K0.99×
27Alabama~100K0.98×
28Ohio~200K0.96×
29Minnesota~100K0.96×
30Iowa~70K0.96×
31Kansas~60K0.96×
32Virginia~200K0.95×
33Utah~70K0.95×
34Nebraska~40K0.95×
35Indiana~100K0.94×
36New Hampshire~30K0.94×
37Colorado~100K0.93×
38Hawaii~30K0.93×
39Wisconsin~100K0.91×
40Oregon~90K0.91×
41Idaho~40K0.90×
42West Virginia~40K0.90×
43Washington~200K0.89×
44Maine~30K0.87×
45New Mexico~40K0.86×
46North Dakota~10K0.85×
47South Dakota~20K0.81×
48Vermont~10K0.79×
49Montana~20K0.75×
50Alaska~10K0.71×
Fig. 06

Affinity by region

Affinity by region — Love Island, United States
0.71×1.00×1.58×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Love Island audience vs. the country average
#·InterestCategoryAffinity×
01dArtagnanMusic & Radio8.99×
02Doro (musician)Music & Radio8.11×
03Stair liftHome & Garden2.07×
04TNT SportsSports1.62×
05Team MaliziaSports1.62×
Appendix

Explore more audiences

More Movies & TV audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Love Island over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/love-island-158202” · Methodology