Love Island Audience in United States
A data profile of the people who buy, follow and care about Love Island in United States — modelled from more than twelve digital signal sources. Love Island has an estimated audience of 8,429,326 people in United States.
The average Love Island fan in United States is 27.9 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include dArtagnan, Doro (musician), Stair lift, with strongest over-indexing on dArtagnan (8.99× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 3 brand affinities and 50 regions tracked by Rascasse.
The typical Love Island fan in United States is more female, around 27.9 years old, with a notable affinity for dArtagnan.
At a glance
The key figures that characterise the Love Island profile in United States.
Search interest · 12-month trend
Demographics of Love Island viewers
76.5% are female, 23.5% are male, average age 27.9.
Gender split
| Metric | Value |
|---|---|
| Female | 76.5% |
| Male | 23.5% |
| Average age | 27.9 |
| Estimated audience size | 8,429,326 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 54% | |
| 20-29 | 23% | |
| 30-39 | 10% | |
| 40-49 | 9% | |
| 50+ | 5% |
Worldwide distribution
of the worldwide Love Island audience comes from United States.
| Country | Share |
|---|---|
| United States | 46.6% |
| United Kingdom | 16.7% |
| Canada | 5.2% |
Geography
Where the Love Island audience in United States is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rhode Island | ~50K | 1.58× | |
| 02 | Louisiana | ~200K | 1.26× | |
| 03 | Maryland | ~200K | 1.24× | |
| 04 | New Jersey | ~300K | 1.21× | |
| 05 | California | ~1M | 1.19× | |
| 06 | New York | ~600K | 1.17× | |
| 07 | Georgia | ~300K | 1.15× | |
| 08 | Texas | ~900K | 1.14× | |
| 09 | Connecticut | ~100K | 1.14× | |
| 10 | Florida | ~700K | 1.13× | |
| 11 | Massachusetts | ~200K | 1.12× | |
| 12 | Washington, District of Columbia | ~30K | 1.11× | |
| 13 | Nevada | ~100K | 1.09× | |
| 14 | Illinois | ~300K | 1.08× | |
| 15 | North Carolina | ~300K | 1.07× | |
| 16 | South Carolina | ~200K | 1.07× | |
| 17 | Arizona | ~200K | 1.06× | |
| 18 | Mississippi | ~80K | 1.06× | |
| 19 | Delaware | ~30K | 1.06× | |
| 20 | Pennsylvania | ~300K | 1.04× | |
| 21 | Tennessee | ~200K | 1.04× | |
| 22 | Kentucky | ~100K | 1.04× | |
| 23 | Arkansas | ~80K | 1.03× | |
| 24 | Oklahoma | ~100K | 1.01× | |
| 25 | Missouri | ~200K | 1.00× | |
| 26 | Michigan | ~200K | 0.99× | |
| 27 | Alabama | ~100K | 0.98× | |
| 28 | Ohio | ~300K | 0.96× | |
| 29 | Minnesota | ~100K | 0.96× | |
| 30 | Iowa | ~70K | 0.96× | |
| 31 | Kansas | ~70K | 0.96× | |
| 32 | Virginia | ~200K | 0.95× | |
| 33 | Utah | ~80K | 0.95× | |
| 34 | Nebraska | ~40K | 0.95× | |
| 35 | Indiana | ~200K | 0.94× | |
| 36 | New Hampshire | ~30K | 0.94× | |
| 37 | Colorado | ~100K | 0.93× | |
| 38 | Hawaii | ~40K | 0.93× | |
| 39 | Wisconsin | ~100K | 0.91× | |
| 40 | Oregon | ~100K | 0.91× | |
| 41 | Idaho | ~40K | 0.90× | |
| 42 | West Virginia | ~40K | 0.90× | |
| 43 | Washington | ~200K | 0.89× | |
| 44 | Maine | ~30K | 0.87× | |
| 45 | New Mexico | ~40K | 0.86× | |
| 46 | North Dakota | ~20K | 0.85× | |
| 47 | South Dakota | ~20K | 0.81× | |
| 48 | Vermont | ~10K | 0.79× | |
| 49 | Montana | ~20K | 0.75× | |
| 50 | Alaska | ~10K | 0.71× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Love Island audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | dArtagnan | Music & Radio | 8.99× | ||
| 02 | Doro (musician) | Music & Radio | 8.11× | ||
| 03 | Stair lift | Home & Garden | 2.07× |
Frequently asked questions
How many fans does Love Island have in United States?
Love Island has an estimated audience of 8,429,326 people in United States, concentrated in California and Texas.
What is the gender split and age of Love Island viewers?
76.5% of Love Island fans are female, 23.5% are male, with an average age of 27.9 years.
Which brands do Love Island fans like most?
Love Island fans show strongest brand affinity for dArtagnan (8.99×), Doro (musician) (8.11×), and Stair lift (2.07×) over the country average.
Where do Love Island fans live in United States?
Love Island fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.
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How to read this data
Audience size is the estimated number of people in United States who actively search for Love Island. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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