A data profile of the people who buy, follow and care about You in United States — modelled from more than twelve digital signal sources. You has an estimated audience of 59,321,927 people in United States.
You has an estimated audience of 59,321,927 people in United States. 59.8% are female, 40.2% are male, average age 36.8.
The key figures that characterise the You profile in United States.
59.8% are female, 40.2% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 36.8 |
| Estimated audience size | 59,321,927 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 17% |
of the worldwide You audience comes from United States.
| Country | Share |
|---|---|
| United States | 100.0% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for You. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.