Survival skills Audience in United States
Survival skills has an estimated audience of 36,160,023 people in United States. 38.4% are female, 61.6% are male, average age 45.3. Top brand affinities: Israel, Goop, Vocal harmony, Governor of Michigan, Urban Outfitters.
Top brand affinities include Israel, Goop, Vocal harmony, with strongest over-indexing on Israel (6.33× the country average). Demographically, the Survival skills audience skews more male with an average age of 45.3, and over-indexes on personality traits such as Patriotism, Family Orientation.
Category: Politics & Society · Type: Topic · Subtype: TV series
Demographics of Survival skills fans
| Metric | Value |
|---|---|
| Female | 38.4% |
| Male | 61.6% |
| Average age | 45.3 |
| Estimated audience size | 36,160,023 |
Audience persona
The typical Survival skills fan in United States is more male, around 45.3 years old, with strong Patriotism tendencies and a notable affinity for Israel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 6.33× | Travel & Leisure |
| Goop | 12.82× | Internet & Social Media |
| Vocal harmony | 10.6× | Music & Radio |
| Governor of Michigan | 16.89× | Politics & Society |
| Urban Outfitters | 3.77× | Shopping |
| Grinch | 7.64× | Movies & TV |
| Wok | 12.41× | Food & Beverages |
| Hibachi | 13.1× | Food & Beverages |
| Google Home | 10.08× | Technology & Electronics |
| Cherish (group) | 15.43× | Music & Radio |
| headspace | 13.17× | Health |
| Grace Slick | 12.06× | Music & Radio |
| Hipster | 13.24× | Politics & Society |
| Fairy godmother | 9.11× | Literature |
| El Paso County, Colorado | 15.41× | Travel & Leisure |
| Kikar HaShabbat | 18.1× | News |
| TV Fanatic | 11.53× | Movies & TV |
| Jeep Wagoneer | 6.14× | Cars & Mobility |
| No Escape (1994 film) | 12.08× | Movies & TV |
| Guitarist (magazine) | 12.17× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.22 |
| Family Orientation | CONSERVATISM | 1.62 |
| Sustainability | BALANCE | 1.51 |
| Risk Appetite | THRILL | 1.5 |
| Sports Activity | POWER | 1.49 |
| DIY Mentality | THRILL | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.5% |
| United Kingdom | 6.7% |
| France | 5.0% |
See Survival skills audiences in other countries
More TV series audiences in United States
- Superman (134,978,918)
- Euphoria (131,605,431)
- Friends (88,648,863)
- Peacemaker (68,050,277)
- The Gilded Age (36,792,318)
How to read this data
Audience size is the estimated number of people in United States who actively search for Survival skills. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.