Survival skills Audience in United States
Survival skills has an estimated audience of 36,160,023 people in United States. 38.4% are female, 61.6% are male, average age 45.3. Top brand affinities: Capital One, Google Maps, CarGurus, Indeed.com, Aaron Rodgers.
Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (17.2× the country average). Demographically, the Survival skills audience skews more male with an average age of 45.3, and over-indexes on personality traits such as Patriotism, Family Orientation.
Category: Politics & Society · Type: Topic · Subtype: TV series
Demographics of Survival skills fans
| Metric | Value |
|---|---|
| Female | 38.4% |
| Male | 61.6% |
| Average age | 45.3 |
| Estimated audience size | 36,160,023 |
Audience persona
The typical Survival skills fan in United States is more male, around 45.3 years old, with strong Patriotism tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 17.2× | Business & Career |
| Google Maps | 14.97× | Internet & Social Media |
| CarGurus | 19.81× | Cars & Mobility |
| Indeed.com | 11.53× | Business & Career |
| Aaron Rodgers | 15.19× | Sports |
| AccuWeather | 15.15× | Home & Garden |
| Circle K | 15.83× | Shopping |
| Bruce Willis | 14.58× | Movies & TV |
| Enterprise Rent-A-Car | 12.16× | Cars & Mobility |
| Google News | 11.63× | News |
| DeviantArt | 13.92× | Internet & Social Media |
| Diane Keaton | 11.51× | Movies & TV |
| Beetlejuice | 9.01× | Movies & TV |
| Billy Bob Thornton | 15.64× | Movies & TV |
| Khan Academy | 14.76× | Business & Career |
| ICloud | 16.01× | Technology & Electronics |
| Clint Eastwood | 13.54× | Movies & TV |
| Jeff Bezos | 16.88× | Business & Career |
| Matthew McConaughey | 13.59× | Movies & TV |
| Blake Lively | 14.36× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.22 |
| Family Orientation | CONSERVATISM | 1.62 |
| Sustainability | BALANCE | 1.51 |
| Risk Appetite | THRILL | 1.5 |
| Sports Activity | POWER | 1.49 |
| DIY Mentality | THRILL | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.5% |
| United Kingdom | 6.7% |
| France | 5.0% |
See Survival skills audiences in other countries
More TV series audiences in United States
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- The Gilded Age (35,295,971)
How to read this data
Audience size is the estimated number of people in United States who actively search for Survival skills. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.