Rascasse Audience Intelligence

Survival skills Audience in United States

A data profile of the people who buy, follow and care about Survival skills in United States — modelled from more than twelve digital signal sources. Survival skills has an estimated audience of 36,160,023 people in United States.

#5among TV series in United States#482among Topic in United States#35in Politics & Society

The average Survival skills fan in United States is 45.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nature, Recreation, Happiness, with strongest over-indexing on Nature (1.72× the country average).

Demographically, the Survival skills audience skews more male with an average age of 45.3, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Survival skills fan in United States is more male, around 45.3 years old, with strong Patriotism tendencies and a notable affinity for Nature.

Category: Politics & Society · Type: Topic · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Survival skills profile in United States.

Audience size
36.2M
in United States
Gender
38.4%♀
61.6% male
Age
45.3
average years
Country rank
#678
Topic in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Survival skills fans

38.4% are female, 61.6% are male, average age 45.3.

Fig. 02

Gender split

38.4%
Female
61.6%
Male
Demographic split for Survival skills audience in United States
MetricValue
Female38.4%
Male61.6%
Average age45.3
Estimated audience size36,160,023
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Survival skills audience in United States
Age bracketShare%
16-199%
20-2914%
30-3919%
40-4924%
50+35%
Fig. 04

Worldwide distribution

35.5%

of the worldwide Survival skills audience comes from United States.

Worldwide audience distribution share by country for Survival skills
CountryShare
United States35.5%
United Kingdom6.7%
France5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Survival skills audience in United States is strongest.

Fig. 05

Top regions by affinity

Survival skills fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~500K1.18×
02North Dakota~80K1.13×
03Alaska~80K1.09×
04Kansas~300K1.08×
05Montana~100K1.07×
06Idaho~200K1.06×
07Vermont~70K1.06×
08South Dakota~90K1.05×
09Utah~300K1.04×
10Wisconsin~600K1.03×
11Louisiana~500K1.03×
12Arkansas~300K1.01×
13Rhode Island~100K1.01×
14Delaware~100K1.01×
15New Mexico~200K1.00×
16West Virginia~200K1.00×
17Maryland~600K0.99×
18South Carolina~500K0.99×
19Alabama~500K0.99×
20Hawaii~200K0.99×
21New Hampshire~100K0.99×
22Maine~100K0.99×
23Iowa~300K0.98×
24Georgia~1M0.97×
25Virginia~900K0.97×
26Missouri~600K0.97×
27Oklahoma~400K0.97×
28Nebraska~200K0.97×
29Oregon~400K0.96×
30Nevada~300K0.96×
31Mississippi~300K0.96×
32Washington, District of Columbia~100K0.96×
33Arizona~700K0.95×
34Pennsylvania~1M0.94×
35Indiana~600K0.94×
36Colorado~500K0.93×
37Connecticut~300K0.93×
38Minnesota~500K0.92×
39Ohio~1M0.91×
40Michigan~900K0.91×
41Washington~700K0.91×
42Texas~3M0.90×
43North Carolina~1M0.90×
44Tennessee~700K0.90×
45California~3.5M0.88×
46Illinois~1M0.88×
47New Jersey~800K0.87×
48Massachusetts~600K0.87×
49New York~1.5M0.82×
50Florida~2M0.79×
Fig. 06

Affinity by region

Affinity by region — Survival skills, United States
0.79×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Survival skills audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Survival skills audience
#·InterestCategoryAffinity×
01Antique carCars & Mobility4.31×
02Family carCars & Mobility4.31×
03Winter Olympic GamesSports4.07×
04Auto showCars & Mobility3.60×
05CarcareCars & Mobility3.55×
06HatchbackCars & Mobility3.28×
07LoggingTechnology & Electronics3.19×
08Ski resortTravel & Leisure2.69×
09Chuck NorrisMovies & TV2.44×
10Renewable energyBusiness & Career2.27×
11Risk managementBusiness & Career2.19×
12Made in USABusiness & Career2.12×
13InnovationBusiness & Career1.96×
14RecreationTravel & Leisure1.92×
15Solar energyHome & Garden1.92×
16LodgingTravel & Leisure1.91×
17CBS SportsMovies & TV1.89×
18LivestockPets & Animals1.77×
19NatureHome & Garden1.72×
20HappinessHealth1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Survival skills audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Survival skills audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.11×
Family OrientationCONSERVATISM1.78×
Risk AppetiteTHRILL1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Survival skills audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.86×
Social Media UsageJOY0.92×
Healthy LifestyleBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Survival skills have in United States?

Survival skills has an estimated audience of 36,160,023 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Survival skills fans?

38.4% of Survival skills fans are female, 61.6% are male, with an average age of 45.3 years.

03

Which brands do Survival skills fans like most?

Survival skills fans show strongest brand affinity for Nature (1.72×), Recreation (1.92×), and Happiness (1.5×) over the country average.

04

Where do Survival skills fans live in United States?

Survival skills fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~3M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Survival skills fans also like?

Beyond Survival skills itself, the audience over-indexes on Recreation (1.92×), Happiness (1.5×), Antique car (4.31×), and Livestock (1.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Survival skills audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Survival skills. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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