Auto show Audience in United States

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Auto show has an estimated audience of 9,747,752 people in United States. 20.9% are female, 79.1% are male, average age 36.8. Top regions: Illinois, Michigan, California. Top brand affinities: Auto maintenance, Used Cars, Max Verstappen, Antique car, Dodge Charger (B-body).

The average Auto show fan in United States is 36.8 years old, more male, and lives primarily in Illinois. The audience is concentrated in Illinois, Michigan, California. Top brand affinities include Auto maintenance, Used Cars, Max Verstappen, with strongest over-indexing on Auto maintenance (14.66× the country average). Demographically, the Auto show audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Touchpoint

Demographics of Auto show fans

Demographic split for Auto show audience in United States
MetricValue
Female20.9%
Male79.1%
Average age36.8
Estimated audience size9,747,752

Audience persona

The typical Auto show fan in United States is more male, around 36.8 years old, with strong Risk Appetite tendencies and a notable affinity for Auto maintenance.

Top regions in United States

Top regions ranked by reach for Auto show in United States
RegionReachAffinity
Illinois2,233,7826.88×
Michigan1,946,6607.64×
California1,146,5291.07×
Florida1,119,2381.7×
New York802,6841.47×
Pennsylvania666,5492.03×
Ohio563,3841.88×
Texas501,3000.6×
New Jersey472,3831.91×
Minnesota243,1151.74×
Maryland238,3271.42×
Virginia222,2520.94×
Indiana180,4611.01×
Georgia170,7300.57×
Wisconsin162,9221.11×
North Carolina142,7170.49×
Arizona120,7540.61×
Massachusetts120,6870.63×
Washington110,4480.56×
Missouri95,4930.61×
Oregon84,2910.75×
Colorado70,4900.46×
South Carolina63,9660.44×
Tennessee62,5040.32×
Washington, District of Columbia55,9401.91×
Nevada54,7730.58×
Connecticut53,5330.55×
Utah52,1700.6×
Kentucky45,8820.38×
Alabama43,4030.32×
Iowa40,6110.51×
Louisiana36,8680.29×
Rhode Island36,0481.16×
Kansas35,3380.46×
Oklahoma32,8470.3×
Delaware27,9771.04×
West Virginia24,1640.53×
Mississippi23,1720.29×
Arkansas20,5860.26×
Nebraska18,6840.38×
Hawaii14,2110.34×
New Hampshire13,2730.35×
Alaska12,0570.58×
New Mexico11,3130.23×
Maine11,2080.32×
Idaho11,1570.23×
Montana10,5100.39×
South Dakota10,3740.46×
North Dakota10,1010.5×
Wyoming9,7730.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Auto show audience
BrandAffinityCategory
Auto maintenance14.66×Cars & Mobility
Used Cars8.13×Cars & Mobility
Max Verstappen15.54×Sports
Antique car11.72×Cars & Mobility
Dodge Charger (B-body)23.99×Cars & Mobility
Fishing reel7.2×Sports
Hand tool6.1×Home & Garden
Drag racing8.48×Cars & Mobility
Hot rod8.96×Cars & Mobility
Škoda Auto24.38×Cars & Mobility
Bus6.73×Cars & Mobility
Car classification8.55×Cars & Mobility
Lewis Hamilton13.35×Sports
Formula Drift17.8×Sports
Muscle car6.84×Cars & Mobility
Performance car12.84×Cars & Mobility
Machining8.11×Business & Career
Porsche 91115.63×Cars & Mobility
Koenigsegg22.03×Cars & Mobility
Carcare9.64×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Auto show audience
TraitClusterScore
Risk AppetiteTHRILL2.29
Luxury OrientationPREMIUM2.24
Family OrientationCONSERVATISM1.95
PatriotismCONSERVATISM1.84
Early Adopter MentalityPOWER1.67
LGBTQ+ IdentityOPEN1.6

Worldwide distribution

Worldwide audience distribution share by country for Auto show
CountryShare
United States27.1%
Italy7.2%
Japan5.8%

See Auto show audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Auto show have in United States?

Auto show has an estimated audience of 9,747,752 people in United States, concentrated in Illinois and Michigan.

What is the gender split and age of Auto show fans?

20.9% of Auto show fans are female, 79.1% are male, with an average age of 36.8 years.

Which brands do Auto show fans like most?

Auto show fans show strongest brand affinity for Auto maintenance (14.66×), Used Cars (8.13×), and Max Verstappen (15.54×) over the country average.

Where do Auto show fans live in United States?

Auto show fans in United States are most concentrated in Illinois (reach 2,233,782), Michigan (reach 1,946,660), and California (reach 1,146,529). These three regions account for the largest share of the active audience.

What other brands do Auto show fans also like?

Beyond Auto show itself, the audience over-indexes on Used Cars (8.13×), Max Verstappen (15.54×), Antique car (11.72×), and Dodge Charger (B-body) (23.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Auto show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.