Rascasse Audience Intelligence

Auto show Audience in United States

A data profile of the people who buy, follow and care about Auto show in United States — modelled from more than twelve digital signal sources. Auto show has an estimated audience of 9,747,752 people in United States.

#93among Touchpoint in United States#148in Cars & Mobility

The average Auto show fan in United States is 36.8 years old, more male, and lives primarily in Illinois.

The audience is concentrated in Illinois, Michigan, California.

Top brand affinities include Auto maintenance, Used Cars, Škoda Auto, with strongest over-indexing on Auto maintenance (14.66× the country average).

Demographically, the Auto show audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Auto show fan in United States is more male, around 36.8 years old, with strong Patriotism tendencies and a notable affinity for Auto maintenance.

Category: Cars & Mobility · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Auto show profile in United States.

Audience size
9.7M
in United States
Gender
20.9%♀
79.1% male
Age
36.8
average years
Country rank
#3673
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Auto show fans

20.9% are female, 79.1% are male, average age 36.8.

Fig. 02

Gender split

20.9%
Female
79.1%
Male
Demographic split for Auto show audience in United States
MetricValue
Female20.9%
Male79.1%
Average age36.8
Estimated audience size9,747,752
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Auto show audience in United States
Age bracketShare%
16-1928%
20-2920%
30-3917%
40-4916%
50+19%
Fig. 04

Worldwide distribution

27.1%

of the worldwide Auto show audience comes from United States.

Worldwide audience distribution share by country for Auto show
CountryShare
United States27.1%
Italy7.2%
Japan5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Auto show audience in United States is strongest.

Fig. 05

Top regions by affinity

Auto show fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~2M7.82×
02Illinois~2M6.45×
03Pennsylvania~700K2.07×
04New Jersey~500K1.98×
05Ohio~500K1.83×
06New York~1M1.81×
07Minnesota~200K1.67×
08Washington, District of Columbia~40K1.52×
09Florida~1M1.45×
10Maryland~200K1.25×
11Wisconsin~200K1.03×
12California~1M1.02×
13Indiana~200K1.01×
14Rhode Island~30K1.01×
15Delaware~30K1.01×
16Alaska~20K0.93×
17Vermont~20K0.93×
18North Dakota~20K0.92×
19South Dakota~20K0.91×
20Montana~20K0.89×
21Virginia~200K0.86×
22West Virginia~40K0.86×
23Maine~30K0.86×
24Idaho~40K0.85×
25Hawaii~40K0.85×
26New Hampshire~30K0.85×
27Oregon~90K0.84×
28New Mexico~40K0.84×
29Mississippi~70K0.82×
30Nebraska~40K0.82×
31Arkansas~60K0.80×
32Utah~70K0.79×
33Kansas~60K0.79×
34Iowa~60K0.78×
35Connecticut~80K0.77×
36Missouri~100K0.76×
37Nevada~70K0.76×
38Oklahoma~80K0.75×
39Louisiana~90K0.73×
40Kentucky~90K0.72×
41Alabama~100K0.70×
42Arizona~100K0.69×
43South Carolina~100K0.69×
44Massachusetts~100K0.68×
45Colorado~100K0.68×
46Washington~100K0.66×
47Tennessee~100K0.63×
48Georgia~200K0.61×
49North Carolina~200K0.61×
50Texas~500K0.58×
Fig. 06

Affinity by region

Affinity by region — Auto show, United States
0.58×1.00×7.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Auto show audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Auto show audience
#·InterestCategoryAffinity×
01Škoda AutoCars & Mobility24.38×
02Dodge Charger (B-body)Cars & Mobility23.99×
03KoenigseggCars & Mobility22.03×
04Formula DriftSports17.80×
05Porsche 911Cars & Mobility15.63×
06Max VerstappenSports15.54×
07Auto maintenanceCars & Mobility14.66×
08Lewis HamiltonSports13.35×
09Performance carCars & Mobility12.84×
10Antique carCars & Mobility11.72×
11CarcareCars & Mobility9.64×
12Hot rodCars & Mobility8.96×
13Car classificationCars & Mobility8.55×
14Drag racingCars & Mobility8.48×
15Used CarsCars & Mobility8.13×
16MachiningBusiness & Career8.11×
17Fishing reelSports7.20×
18Muscle carCars & Mobility6.84×
19BusCars & Mobility6.73×
20Hand toolHome & Garden6.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Auto show audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Auto show audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.09×
Risk AppetiteTHRILL2.37×
Luxury OrientationPREMIUM2.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Auto show audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.85×
SpiritualityBALANCE0.87×
SustainabilityBALANCE1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Auto show have in United States?

Auto show has an estimated audience of 9,747,752 people in United States, concentrated in Illinois and Michigan.

02

What is the gender split and age of Auto show fans?

20.9% of Auto show fans are female, 79.1% are male, with an average age of 36.8 years.

03

Which brands do Auto show fans like most?

Auto show fans show strongest brand affinity for Auto maintenance (14.66×), Used Cars (8.13×), and Škoda Auto (24.38×) over the country average.

04

Where do Auto show fans live in United States?

Auto show fans in United States are most concentrated in Illinois (reach ~2M), Michigan (reach ~2M), and California (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Auto show fans also like?

Beyond Auto show itself, the audience over-indexes on Used Cars (8.13×), Škoda Auto (24.38×), Antique car (11.72×), and Fishing reel (7.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Auto show audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Auto show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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