Škoda Auto Audience in United States
Škoda Auto has an estimated audience of 2,030,229 people in United States. 21.9% are female, 78.1% are male, average age 35.4. Top brand affinities: Google Maps, Max Verstappen, Tracy Chapman, Ayrton Senna, Luke Combs.
Top brand affinities include Google Maps, Max Verstappen, Tracy Chapman, with strongest over-indexing on Google Maps (20× the country average). Demographically, the Škoda Auto audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Sports Activity, Luxury Orientation.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of Škoda Auto fans
| Metric | Value |
|---|---|
| Female | 21.9% |
| Male | 78.1% |
| Average age | 35.4 |
| Estimated audience size | 2,030,229 |
Audience persona
The typical Škoda Auto fan in United States is more male, around 35.4 years old, with strong Sports Activity tendencies and a notable affinity for Google Maps.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 20× | Internet & Social Media |
| Max Verstappen | 33.85× | Sports |
| Tracy Chapman | 58.34× | Music & Radio |
| Ayrton Senna | 66.63× | Sports |
| Luke Combs | 29.46× | Music & Radio |
| Fishing reel | 10.88× | Sports |
| Light truck | 20× | Cars & Mobility |
| Rate of return | 15.41× | Business & Career |
| Marketing strategy | 14.43× | Business & Career |
| Turkey hunting | 8.35× | Sports |
| Stuttgart | 13.84× | Travel & Leisure |
| Carol Burnett | 20× | Movies & TV |
| Ice Hockey World Championships | 17.22× | Sports |
| Performance car | 15.88× | Cars & Mobility |
| Loader (equipment) | 16× | Cars & Mobility |
| Tesla Supercharger | 8.79× | Cars & Mobility |
| Car club | 16.69× | Cars & Mobility |
| Charging station | 20× | Technology & Electronics |
| John Deere (inventor) | 17.09× | Cars & Mobility |
| Beef cattle | 15.44× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 2.47 |
| Luxury Orientation | PREMIUM | 2.43 |
| Design Affinity | PREMIUM | 2.28 |
| LGBTQ+ Identity | OPEN | 2.23 |
| Early Adopter Mentality | POWER | 2.06 |
| Sustainability | BALANCE | 1.97 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 13.0% |
| Italy | 11.6% |
| India | 6.9% |
See Škoda Auto audiences in other countries
More Car manufacturer audiences in United States
- Toyota (34,291,108)
- General Motors (25,678,273)
- Tesla Motors (23,537,413)
- Honda (22,891,458)
- BMW (22,482,465)
How to read this data
Audience size is the estimated number of people in United States who actively search for Škoda Auto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.