Rascasse Audience Intelligence

Car club Audience in United States

Name: Car club — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Car club in United States — modelled from more than twelve digital signal sources. Car club has an estimated audience of 5,226,614 people in United States.

#3668among Topic in United States #249in Cars & Mobility

The average Car club fan in United States is 43.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include AutoZone, Light truck, Antique car, with strongest over-indexing on AutoZone (7.09× the country average).

Demographically, the Car club audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Car club fan in United States is more male, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for AutoZone.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Car club profile in United States.

Audience size

5.2M

in United States

Gender

22.9%♀

77.1% male

Age

43.1

average years

Country rank

#6407

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Car club fans

22.9% are female, 77.1% are male, average age 43.1.

Fig. 02

Gender split

22.9%

Female

77.1%

Male

Demographic split for Car club audience in United States
Metric	Value
Female	22.9%
Male	77.1%
Average age	43.1
Estimated audience size	5,226,614

Fig. 03

Age distribution

Age distribution of the Car club audience in United States
Age bracket	Share	%
16-19		14%
20-29		16%
30-39		17%
40-49		20%
50+		32%

Fig. 04

Worldwide distribution

41.2%

of the worldwide Car club audience comes from United States.

Worldwide audience distribution share by country for Car club
Country	Share
United States	41.2%
United Kingdom	7.4%
Australia	5.6%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Car club audience in United States is strongest.

Fig. 05

Top regions by affinity

Car club fans by region: top regions in United States
#	Region	Reach	×
01	Delaware	~40K	2.75×
02	Kansas	~60K	1.54×
03	Missouri	~100K	1.44×
04	California	~700K	1.25×
05	Maryland	~100K	1.21×
06	New York	~300K	1.18×
07	Pennsylvania	~200K	1.18×
08	Texas	~500K	1.17×
09	Ohio	~200K	1.17×
10	Wisconsin	~90K	1.16×
11	Illinois	~200K	1.15×
12	Oklahoma	~60K	1.10×
13	New Jersey	~100K	1.07×
14	Washington	~100K	1.06×
15	Vermont	~10K	1.04×
16	Arkansas	~40K	1.03×
17	Nebraska	~30K	1.03×
18	New Mexico	~30K	1.03×
19	Alaska	~10K	1.03×
20	North Dakota	~10K	1.02×
21	Washington, District of Columbia	~20K	1.00×
22	South Dakota	~10K	1.00×
23	Colorado	~80K	0.98×
24	Tennessee	~100K	0.97×
25	Montana	~10K	0.97×
26	Iowa	~40K	0.95×
27	Connecticut	~50K	0.94×
28	Maine	~20K	0.94×
29	Rhode Island	~20K	0.94×
30	Oregon	~60K	0.93×
31	Mississippi	~40K	0.93×
32	West Virginia	~20K	0.92×
33	New Hampshire	~20K	0.92×
34	Florida	~300K	0.91×
35	Nevada	~50K	0.91×
36	Idaho	~20K	0.91×
37	Hawaii	~20K	0.91×
38	Arizona	~90K	0.89×
39	Georgia	~100K	0.88×
40	Michigan	~100K	0.88×
41	Kentucky	~60K	0.88×
42	Louisiana	~60K	0.85×
43	Utah	~40K	0.84×
44	South Carolina	~60K	0.83×
45	North Carolina	~100K	0.80×
46	Indiana	~80K	0.80×
47	Minnesota	~60K	0.80×
48	Alabama	~60K	0.80×
49	Virginia	~100K	0.79×
50	Massachusetts	~80K	0.76×

Affinity by region — Car club, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Car club audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Car club audience
#	Interest	Category	×
01	Iveco	Cars & Mobility	32.93×
02	Light truck	Cars & Mobility	20.00×
03	Hydraulic engineering	Business & Career	19.01×
04	Antique car	Cars & Mobility	11.82×
05	Max Verstappen	Sports	10.42×
06	Machining	Business & Career	8.46×
07	AutoZone	Cars & Mobility	7.09×
08	Haul truck	Cars & Mobility	6.98×
09	Bus	Cars & Mobility	6.73×
10	Auto maintenance	Cars & Mobility	6.69×
11	Fishing reel	Sports	6.22×
12	Dump truck	Cars & Mobility	6.08×
13	Advance Auto Parts	Cars & Mobility	5.86×
14	Wrench	Home & Garden	5.47×
15	Auto mechanic	Cars & Mobility	5.40×
16	Used Cars	Cars & Mobility	5.14×
17	O'Reilly Auto Parts	Cars & Mobility	4.79×
18	Google Maps	Internet & Social Media	4.42×
19	Road	Travel & Leisure	3.68×
20	Transport	Cars & Mobility	2.85×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Car club audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Car club audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	2.27×
Need for Security	CONSERVATISM	1.52×
Career Orientation	POWER	1.48×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Car club audience · Rather not
Trait	Cluster	Score
Design Affinity	PREMIUM	0.56×
Healthy Lifestyle	BALANCE	0.72×
Indulgence	JOY	0.73×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Car club have in United States?

Car club has an estimated audience of 5,226,614 people in United States, concentrated in California and Texas.

What is the gender split and age of Car club fans?

22.9% of Car club fans are female, 77.1% are male, with an average age of 43.1 years.

Which brands do Car club fans like most?

Car club fans show strongest brand affinity for AutoZone (7.09×), Light truck (20×), and Antique car (11.82×) over the country average.

Where do Car club fans live in United States?

Car club fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

What other brands do Car club fans also like?

Beyond Car club itself, the audience over-indexes on Light truck (20×), Antique car (11.82×), Google Maps (4.42×), and Bus (6.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

Food and drink (182,612,063)
Music (181,108,961)
Shopping and fashion (177,150,005)
Sports and outdoors (173,827,889)
Sports (173,190,295)

See Car club audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Car club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage

500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →