Car club Audience in United States

Car club logo

Car club has an estimated audience of 5,226,614 people in United States. 22.9% are female, 77.1% are male, average age 43.1. Top regions: California, Texas, New York. Top brand affinities: AutoZone, Light truck, Antique car, Google Maps, Bus.

The average Car club fan in United States is 43.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include AutoZone, Light truck, Antique car, with strongest over-indexing on AutoZone (7.09× the country average). Demographically, the Car club audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Car club fans

Demographic split for Car club audience in United States
MetricValue
Female22.9%
Male77.1%
Average age43.1
Estimated audience size5,226,614

Audience persona

The typical Car club fan in United States is more male, around 43.1 years old, with strong Family Orientation tendencies and a notable affinity for AutoZone.

Top regions in United States

Top regions ranked by reach for Car club in United States
RegionReachAffinity
California728,9361.27×
Texas535,5081.19×
New York417,2401.43×
Florida318,9670.9×
Pennsylvania205,1021.17×
Ohio194,9571.21×
Illinois193,1551.11×
New Jersey157,3431.18×
Georgia151,3080.94×
Missouri146,9421.74×
Washington131,3611.25×
Michigan125,8890.92×
North Carolina122,5650.78×
Maryland113,1151.26×
Wisconsin105,2181.34×
Virginia100,0760.79×
Tennessee98,0290.93×
Arizona90,4420.85×
Colorado82,3391×
Kansas75,8431.84×
Oklahoma71,2911.23×
Massachusetts70,7440.69×
Indiana61,6390.65×
Oregon57,5570.96×
Kentucky55,2780.84×
South Carolina54,5030.69×
Minnesota50,5000.67×
Connecticut47,9580.91×
Louisiana45,3230.67×
Arkansas43,0761×
Nevada42,6990.84×
Alabama40,1300.55×
Delaware38,7602.69×
Iowa37,8010.88×
New Mexico30,4811.16×
Mississippi29,8390.69×
Nebraska28,9841.11×
Utah27,3980.59×
Idaho18,0080.69×
Washington, District of Columbia16,3691.04×
Maine14,6900.78×
West Virginia14,3690.59×
Hawaii13,5810.6×
New Hampshire12,6860.62×
Alaska12,2911.1×
Rhode Island12,2490.74×
Montana10,7150.74×
South Dakota10,5760.88×
North Dakota10,2970.96×
Wyoming9,9631.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Car club audience
BrandAffinityCategory
AutoZone7.09×Cars & Mobility
Light truck20×Cars & Mobility
Antique car11.82×Cars & Mobility
Google Maps4.42×Internet & Social Media
Bus6.73×Cars & Mobility
Machining8.46×Business & Career
Fishing reel6.22×Sports
Advance Auto Parts5.86×Cars & Mobility
Haul truck6.98×Cars & Mobility
Dump truck6.08×Cars & Mobility
Wrench5.47×Home & Garden
Transport2.85×Cars & Mobility
Used Cars5.14×Cars & Mobility
Max Verstappen10.42×Sports
Hydraulic engineering19.01×Business & Career
Auto mechanic5.4×Cars & Mobility
Auto maintenance6.69×Cars & Mobility
Iveco32.93×Cars & Mobility
Road3.68×Travel & Leisure
O'Reilly Auto Parts4.79×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Car club audience
TraitClusterScore
Family OrientationCONSERVATISM2.03
PatriotismCONSERVATISM1.84
ExtroversionTHRILL1.71
Risk AppetiteTHRILL1.6
Need for SecurityCONSERVATISM1.59
Luxury OrientationPREMIUM1.38

Worldwide distribution

Worldwide audience distribution share by country for Car club
CountryShare
United States41.2%
United Kingdom7.4%
Australia5.6%

See Car club audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Car club have in United States?

Car club has an estimated audience of 5,226,614 people in United States, concentrated in California and Texas.

What is the gender split and age of Car club fans?

22.9% of Car club fans are female, 77.1% are male, with an average age of 43.1 years.

Which brands do Car club fans like most?

Car club fans show strongest brand affinity for AutoZone (7.09×), Light truck (20×), and Antique car (11.82×) over the country average.

Where do Car club fans live in United States?

Car club fans in United States are most concentrated in California (reach 728,936), Texas (reach 535,508), and New York (reach 417,240). These three regions account for the largest share of the active audience.

What other brands do Car club fans also like?

Beyond Car club itself, the audience over-indexes on Light truck (20×), Antique car (11.82×), Google Maps (4.42×), and Bus (6.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Car club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.