Advance Auto Parts Audience in United States

Advance Auto Parts logo

Advance Auto Parts has an estimated audience of 24,727,525 people in United States. 14.4% are female, 85.6% are male, average age 42.9. Top regions: Florida, Texas, Georgia. Top brand affinities: O'Reilly Auto Parts, AutoZone, Midas (automotive service), Pep Boys, food city.

The average Advance Auto Parts fan in United States is 42.9 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, Texas, Georgia. Top brand affinities include O'Reilly Auto Parts, AutoZone, Midas (automotive service), with strongest over-indexing on O'Reilly Auto Parts (16.38× the country average). Demographically, the Advance Auto Parts audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Car parts

Demographics of Advance Auto Parts fans

Demographic split for Advance Auto Parts audience in United States
MetricValue
Female14.4%
Male85.6%
Average age42.9
Estimated audience size24,727,525

Audience persona

The typical Advance Auto Parts fan in United States is more male, around 42.9 years old, with strong Quality Awareness tendencies and a notable affinity for O'Reilly Auto Parts.

Top regions in United States

Top regions ranked by reach for Advance Auto Parts in United States
RegionReachAffinity
Florida3,760,9062.25×
Texas2,258,0421.06×
Georgia1,788,9392.35×
California1,399,1620.51×
New York994,6940.72×
Illinois980,7591.19×
North Carolina824,6811.11×
Ohio806,6541.06×
Alabama796,5362.31×
Pennsylvania740,8200.89×
New Jersey660,7881.05×
Michigan632,1460.98×
Virginia630,0441.05×
Tennessee625,2251.26×
Colorado604,4671.55×
Louisiana500,2561.57×
Mississippi477,6942.34×
Massachusetts471,6500.97×
South Carolina467,3151.26×
Maryland450,9021.06×
Indiana445,4830.99×
Missouri444,3471.11×
Kentucky385,0251.24×
Wisconsin315,6200.85×
Arizona282,7740.56×
Oklahoma269,2730.98×
Kansas242,8361.25×
Washington238,8600.48×
Connecticut218,3920.88×
Arkansas207,1701.02×
Iowa205,6921.01×
Minnesota196,8100.56×
Oregon183,6020.65×
West Virginia177,8221.54×
Nevada159,6500.67×
Nebraska139,0011.12×
New Mexico124,5751×
Utah115,5690.52×
Rhode Island100,6681.28×
New Hampshire87,6500.9×
Maine66,6050.75×
Idaho61,1820.49×
Delaware54,1030.79×
South Dakota50,3920.88×
Wyoming34,3070.94×
Vermont29,1940.67×
Washington, District of Columbia28,9700.39×
Montana17,9870.26×
North Dakota16,4630.32×
Hawaii15,7410.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Advance Auto Parts audience
BrandAffinityCategory
O'Reilly Auto Parts16.38×Cars & Mobility
AutoZone10.44×Cars & Mobility
Midas (automotive service)13.69×Cars & Mobility
Pep Boys14.01×Shopping
food city13.58×Shopping
Valvoline Instant Oil Change6.97×Cars & Mobility
Yahoo! Finance2.87×Business & Career
Discount Tire3.71×Shopping
Auto maintenance4.85×Cars & Mobility
Turbocharger5.65×Cars & Mobility
Ford-Trucks15.74×Cars & Mobility
Muscle car3.4×Cars & Mobility
Street racing6.67×Cars & Mobility
The UPS Store2.24×Shopping
Carcare4.82×Cars & Mobility
Hood (vehicle)13.54×Cars & Mobility
Cars (film)2.51×Movies & TV
Brake5.47×Cars & Mobility
Car club6.01×Cars & Mobility
CarGurus2.54×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Advance Auto Parts audience
TraitClusterScore
Quality AwarenessPREMIUM1.79
Convenience OrientationPREMIUM1.49
Need for SecurityCONSERVATISM1.48
ExtroversionTHRILL1.17
Career OrientationPOWER1.08
DIY MentalityTHRILL1.04

Worldwide distribution

Worldwide audience distribution share by country for Advance Auto Parts
CountryShare
United States96.7%
Canada0.6%
India0.5%

See Advance Auto Parts audiences in other countries

More Car parts audiences in United States

Frequently asked questions

How many fans does Advance Auto Parts have in United States?

Advance Auto Parts has an estimated audience of 24,727,525 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Advance Auto Parts fans?

14.4% of Advance Auto Parts fans are female, 85.6% are male, with an average age of 42.9 years.

Which brands do Advance Auto Parts fans like most?

Advance Auto Parts fans show strongest brand affinity for O'Reilly Auto Parts (16.38×), AutoZone (10.44×), and Midas (automotive service) (13.69×) over the country average.

Where do Advance Auto Parts fans live in United States?

Advance Auto Parts fans in United States are most concentrated in Florida (reach 3,760,906), Texas (reach 2,258,042), and Georgia (reach 1,788,939). These three regions account for the largest share of the active audience.

What other brands do Advance Auto Parts fans also like?

Beyond Advance Auto Parts itself, the audience over-indexes on AutoZone (10.44×), Midas (automotive service) (13.69×), Pep Boys (14.01×), and food city (13.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Advance Auto Parts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.