Rascasse Audience Intelligence

Advance Auto Parts Target Market in United States

A data profile of the people who buy, follow and care about Advance Auto Parts in United States — modelled from more than twelve digital signal sources. Advance Auto Parts has an estimated audience of 25,294,086 people in United States.

#2among Car parts in United States#124among Brand in United States#31in Cars & Mobility

The average Advance Auto Parts fan in United States is 42.9 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, Georgia.

Top brand affinities include O'Reilly Auto Parts, AutoZone, Midas (automotive service), with strongest over-indexing on O'Reilly Auto Parts (16.38× the country average).

Demographically, the Advance Auto Parts audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Advance Auto Parts fan in United States is more male, around 42.9 years old, with strong Patriotism tendencies and a notable affinity for O'Reilly Auto Parts.

Category: Cars & Mobility · Type: Brand · Subtype: Car parts

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Advance Auto Parts profile in United States.

Audience size
25.3M
in United States
Gender
14.4%♀
85.6% male
Age
42.9
average years
Country rank
#1214
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Advance Auto Parts

14.4% are female, 85.6% are male, average age 42.9.

Fig. 02

Gender split

14.4%
Female
85.6%
Male
Demographic split for Advance Auto Parts audience in United States
MetricValue
Female14.4%
Male85.6%
Average age42.9
Estimated audience size25,294,086
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Advance Auto Parts audience in United States
Age bracketShare%
16-1910%
20-2917%
30-3922%
40-4926%
50+26%
Fig. 04

Worldwide distribution

96.8%

of the worldwide Advance Auto Parts audience comes from United States.

Worldwide audience distribution share by country for Advance Auto Parts
CountryShare
United States96.8%
Canada0.5%
India0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Advance Auto Parts audience in United States is strongest.

Fig. 05

Top regions by affinity

Advance Auto Parts customers by region in United States
#RegionReachAffinity×
01Florida~4M2.43×
02Alabama~800K2.36×
03Georgia~2M2.35×
04Mississippi~400K2.17×
05West Virginia~200K1.91×
06South Carolina~600K1.57×
07Colorado~600K1.54×
08Maryland~600K1.44×
09North Carolina~1M1.43×
10Louisiana~500K1.43×
11Virginia~800K1.41×
12Tennessee~700K1.36×
13Rhode Island~100K1.34×
14Kentucky~400K1.33×
15New Jersey~800K1.22×
16Kansas~200K1.20×
17Delaware~80K1.16×
18Pennsylvania~900K1.13×
19Ohio~900K1.13×
20Nebraska~100K1.12×
21Illinois~900K1.11×
22Missouri~400K1.02×
23Connecticut~200K1.00×
24Massachusetts~500K0.99×
25Indiana~400K0.99×
26Wyoming~40K0.98×
27Michigan~600K0.96×
28Iowa~200K0.96×
29New Hampshire~90K0.96×
30Texas~2M0.93×
31Arkansas~200K0.89×
32Wisconsin~300K0.88×
33New Mexico~100K0.88×
34Oklahoma~200K0.85×
35Maine~70K0.85×
36South Dakota~50K0.85×
37Vermont~30K0.81×
38New York~1M0.79×
39Oregon~200K0.59×
40Nevada~100K0.59×
41Minnesota~200K0.54×
42Arizona~200K0.48×
43Utah~100K0.46×
44California~1M0.44×
45Washington~200K0.42×
46Idaho~50K0.42×
47Washington, District of Columbia~30K0.42×
48North Dakota~20K0.31×
49Montana~20K0.24×
50Hawaii~20K0.16×
Fig. 06

Affinity by region

Affinity by region — Advance Auto Parts, United States
0.16×1.00×2.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Advance Auto Parts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Advance Auto Parts audience
#·InterestCategoryAffinity×
01O'Reilly Auto PartsCars & Mobility16.38×
02Ford-TrucksCars & Mobility15.74×
03Pep BoysShopping14.01×
04Midas (automotive service)Cars & Mobility13.69×
05food cityShopping13.58×
06Hood (vehicle)Cars & Mobility13.54×
07AutoZoneCars & Mobility10.44×
08Valvoline Instant Oil ChangeCars & Mobility6.97×
09Street racingCars & Mobility6.67×
10Car clubCars & Mobility6.01×
11TurbochargerCars & Mobility5.65×
12BrakeCars & Mobility5.47×
13Auto maintenanceCars & Mobility4.85×
14CarcareCars & Mobility4.82×
15Discount TireShopping3.71×
16Muscle carCars & Mobility3.40×
17Yahoo! FinanceBusiness & Career2.87×
18CarMaxCars & Mobility2.55×
19Cars (film)Movies & TV2.51×
20The UPS StoreShopping2.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Advance Auto Parts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Advance Auto Parts audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.48×
Need for SecurityCONSERVATISM1.31×
Quality AwarenessPREMIUM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Advance Auto Parts audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.72×
SpiritualityBALANCE0.74×
MindfulnessBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Advance Auto Parts's target market in United States?

Advance Auto Parts's target market in United States covers an estimated 25,294,086 people, concentrated in Florida and Texas.

02

What is the gender split and age of Advance Auto Parts customers?

14.4% of the Advance Auto Parts audience are female, 85.6% are male, with an average age of 42.9 years.

03

Which brands do Advance Auto Parts fans like most?

Advance Auto Parts fans show strongest brand affinity for O'Reilly Auto Parts (16.38×), AutoZone (10.44×), and Midas (automotive service) (13.69×) over the country average.

04

Where do Advance Auto Parts fans live in United States?

Advance Auto Parts fans in United States are most concentrated in Florida (reach ~4M), Texas (reach ~2M), and Georgia (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Advance Auto Parts fans also like?

Beyond Advance Auto Parts itself, the audience over-indexes on AutoZone (10.44×), Midas (automotive service) (13.69×), Pep Boys (14.01×), and food city (13.58×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Advance Auto Parts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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