Rascasse Audience Intelligence

Brake Audience in United States

Name: Brake — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Brake in United States — modelled from more than twelve digital signal sources. Brake has an estimated audience of 6,345,111 people in United States.

#3246among Topic in United States #219in Cars & Mobility

The average Brake fan in United States is 41.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include AutoZone, Advance Auto Parts, Discount Tire, with strongest over-indexing on AutoZone (3.83× the country average).

Demographically, the Brake audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brake fan in United States is more male, around 41.4 years old, with strong Need for Security tendencies and a notable affinity for AutoZone.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brake profile in United States.

Audience size

6.3M

in United States

Gender

18.2%♀

81.8% male

Age

41.4

average years

Country rank

#5465

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Brake fans

18.2% are female, 81.8% are male, average age 41.4.

Fig. 02

Gender split

18.2%

Female

81.8%

Male

Demographic split for Brake audience in United States
Metric	Value
Female	18.2%
Male	81.8%
Average age	41.4
Estimated audience size	6,345,111

Fig. 03

Age distribution

Age distribution of the Brake audience in United States
Age bracket	Share	%
16-19		17%
20-29		16%
30-39		18%
40-49		23%
50+		26%

Fig. 04

Worldwide distribution

28.0%

of the worldwide Brake audience comes from United States.

Worldwide audience distribution share by country for Brake
Country	Share
United States	28.0%
United Kingdom	5.4%
Thailand	5.0%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brake audience in United States is strongest.

Fig. 05

Top regions by affinity

Brake fans by region: top regions in United States
#	Region	Reach	×
01	New York	~600K	1.81×
02	Colorado	~200K	1.71×
03	Texas	~800K	1.43×
04	Arizona	~200K	1.41×
05	Georgia	~300K	1.37×
06	New Mexico	~40K	1.31×
07	Tennessee	~200K	1.24×
08	Kansas	~60K	1.23×
09	South Carolina	~100K	1.22×
10	California	~800K	1.21×
11	Utah	~70K	1.18×
12	Nevada	~70K	1.17×
13	Kentucky	~90K	1.16×
14	Washington	~100K	1.13×
15	Florida	~500K	1.11×
16	North Carolina	~200K	1.10×
17	Illinois	~200K	1.09×
18	Oklahoma	~80K	1.07×
19	Arkansas	~60K	1.07×
20	Louisiana	~90K	1.06×
21	Indiana	~100K	1.05×
22	Alabama	~90K	1.05×
23	Nebraska	~30K	1.05×
24	Idaho	~30K	1.03×
25	Michigan	~200K	0.99×
26	Mississippi	~50K	0.98×
27	West Virginia	~30K	0.98×
28	Ohio	~200K	0.97×
29	Oregon	~70K	0.95×
30	Missouri	~90K	0.93×
31	Wyoming	~9K	0.91×
32	New Jersey	~100K	0.89×
33	Virginia	~100K	0.89×
34	Delaware	~20K	0.88×
35	Iowa	~50K	0.87×
36	Alaska	~10K	0.87×
37	Maryland	~90K	0.85×
38	Connecticut	~50K	0.84×
39	South Dakota	~10K	0.83×
40	Montana	~10K	0.82×
41	Pennsylvania	~200K	0.81×
42	New Hampshire	~20K	0.79×
43	North Dakota	~10K	0.79×
44	Wisconsin	~70K	0.77×
45	Maine	~20K	0.77×
46	Hawaii	~20K	0.76×
47	Massachusetts	~90K	0.74×
48	Rhode Island	~20K	0.74×
49	Minnesota	~70K	0.73×
50	Washington, District of Columbia	~10K	0.71×

Affinity by region — Brake, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brake audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brake audience
#	Interest	Category	×
01	Big O Tires	Shopping	8.75×
02	Acura MDX	Cars & Mobility	8.75×
03	National Auto Sport Association	Sports	8.75×
04	Ford Expedition	Cars & Mobility	8.21×
05	Rim (wheel)	Cars & Mobility	8.08×
06	Honda Pilot	Cars & Mobility	7.41×
07	Advance Auto Parts	Cars & Mobility	5.47×
08	Carcare	Cars & Mobility	4.99×
09	Discount Tire	Shopping	4.59×
10	Suspension (vehicle)	Cars & Mobility	4.44×
11	Touring motorcycle	Cars & Mobility	4.40×
12	Automobile repair shop	Cars & Mobility	4.36×
13	O'Reilly Auto Parts	Cars & Mobility	4.30×
14	Motorcycle accessories	Cars & Mobility	4.04×
15	AutoZone	Cars & Mobility	3.83×
16	CarGurus	Cars & Mobility	2.87×
17	Used car	Cars & Mobility	2.78×
18	Auction	Shopping	2.72×
19	Real property	Home & Garden	2.65×
20	Solar energy	Home & Garden	2.63×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brake audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Brake audience · What stands out
Trait	Cluster	Score
Need for Security	CONSERVATISM	2.32×
Patriotism	CONSERVATISM	2.00×
Quality Awareness	PREMIUM	1.75×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Brake audience · Rather not
Trait	Cluster	Score
Creativity	OPEN	0.68×
Mindfulness	BALANCE	0.69×
Design Affinity	PREMIUM	0.69×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Brake have in United States?

Brake has an estimated audience of 6,345,111 people in United States, concentrated in California and Texas.

What is the gender split and age of Brake fans?

18.2% of Brake fans are female, 81.8% are male, with an average age of 41.4 years.

Which brands do Brake fans like most?

Brake fans show strongest brand affinity for AutoZone (3.83×), Advance Auto Parts (5.47×), and Discount Tire (4.59×) over the country average.

Where do Brake fans live in United States?

Brake fans in United States are most concentrated in California (reach ~800K), Texas (reach ~800K), and New York (reach ~600K). These three regions account for the largest share of the active audience.

What other brands do Brake fans also like?

Beyond Brake itself, the audience over-indexes on Advance Auto Parts (5.47×), Discount Tire (4.59×), O'Reilly Auto Parts (4.3×), and Used car (2.78×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Brake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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