Brake Audience in United States

Brake has an estimated audience of 6,345,111 people in United States. 18.2% are female, 81.8% are male, average age 41.4. Top regions: California, New York, Texas. Top brand affinities: Finnair, CarGurus, Capital One, Google Maps, Indeed.com.

The average Brake fan in United States is 41.4 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Finnair, CarGurus, Capital One, with strongest over-indexing on Finnair (675× the country average). Demographically, the Brake audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Brake fans

Demographic split for Brake audience in United States
MetricValue
Female18.2%
Male81.8%
Average age41.4
Estimated audience size6,345,111

Audience persona

The typical Brake fan in United States is more male, around 41.4 years old, with strong Need for Security tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Brake in United States
RegionReachAffinity
California895,8051.28×
New York807,0582.28×
Texas798,3041.46×
Florida491,0641.14×
Georgia299,2831.53×
Illinois257,6001.22×
North Carolina219,0981.15×
Arizona189,0561.46×
Ohio183,9190.94×
Colorado180,6801.81×
Tennessee165,6341.3×
Pennsylvania164,5500.77×
Washington164,1331.29×
Michigan157,0230.95×
New Jersey156,8360.97×
Virginia132,4320.86×
South Carolina118,1541.24×
Indiana117,1411.01×
Alabama91,1681.03×
Kentucky88,2991.11×
Missouri88,0190.86×
Massachusetts86,7990.69×
Maryland86,5250.79×
Louisiana85,6981.05×
Nevada75,2011.23×
Oklahoma73,3111.04×
Utah72,8821.28×
Oregon68,0260.94×
Wisconsin67,4130.71×
Minnesota63,2100.7×
Kansas55,2571.11×
Arkansas55,2031.06×
Connecticut50,1320.79×
Mississippi48,0160.92×
New Mexico41,2901.3×
Iowa40,4460.77×
Idaho34,5861.09×
Nebraska33,3941.05×
West Virginia27,7620.94×
Hawaii17,8700.66×
New Hampshire16,6310.67×
Maine14,4850.64×
Delaware13,1350.75×
Washington, District of Columbia13,0830.69×
Rhode Island13,0440.65×
Montana12,9310.73×
Alaska9,5980.71×
South Dakota9,3850.64×
North Dakota7,3710.57×
Wyoming6,6020.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brake audience
BrandAffinityCategory
Finnair675×Travel & Leisure
CarGurus25.47×Cars & Mobility
Capital One12.09×Business & Career
Google Maps11.58×Internet & Social Media
Indeed.com7.83×Business & Career
Aaron Rodgers11.05×Sports
Circle K10.97×Shopping
Bruce Willis11.25×Movies & TV
Enterprise Rent-A-Car9.2×Cars & Mobility
Honda Accord21.56×Cars & Mobility
DeviantArt10.46×Internet & Social Media
AccuWeather9.34×Home & Garden
AutoZone5.11×Cars & Mobility
Jeff Bezos12.92×Business & Career
Nicolas Cage14.06×Movies & TV
Advance Auto Parts7.19×Cars & Mobility
Clint Eastwood10.13×Movies & TV
Margot Robbie10.25×Movies & TV
Jason Momoa10.27×Movies & TV
ICloud10.13×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brake audience
TraitClusterScore
Need for SecurityCONSERVATISM1.79
Quality AwarenessPREMIUM1.51
Risk AppetiteTHRILL1.37
PatriotismCONSERVATISM1.32
Luxury OrientationPREMIUM1.31
Career OrientationPOWER1.2

Worldwide distribution

Worldwide audience distribution share by country for Brake
CountryShare
United States28.0%
United Kingdom5.4%
Thailand5.0%

See Brake audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Brake have in United States?

Brake has an estimated audience of 6,345,111 people in United States, concentrated in California and New York.

What is the gender split and age of Brake fans?

18.2% of Brake fans are female, 81.8% are male, with an average age of 41.4 years.

Which brands do Brake fans like most?

Brake fans show strongest brand affinity for Finnair (675×), CarGurus (25.47×), and Capital One (12.09×) over the country average.

Where do Brake fans live in United States?

Brake fans in United States are most concentrated in California (reach 895,805), New York (reach 807,058), and Texas (reach 798,304). These three regions account for the largest share of the active audience.

What other brands do Brake fans also like?

Beyond Brake itself, the audience over-indexes on CarGurus (25.47×), Capital One (12.09×), Google Maps (11.58×), and Indeed.com (7.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.