Ford Expedition Audience in United States

Ford Expedition logo

Ford Expedition has an estimated audience of 2,835,377 people in United States. 25.2% are female, 74.8% are male, average age 42.4. Top regions: Texas, California, Florida. Top brand affinities: Ford Explorer, Ford Edge, Ford Escape, Smart Communications, Ford Ranger (T6).

The average Ford Expedition fan in United States is 42.4 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Ford Explorer, Ford Edge, Ford Escape, with strongest over-indexing on Ford Explorer (33.56× the country average). Demographically, the Ford Expedition audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Ford Expedition fans

Demographic split for Ford Expedition audience in United States
MetricValue
Female25.2%
Male74.8%
Average age42.4
Estimated audience size2,835,377

Audience persona

The typical Ford Expedition fan in United States is more male, around 42.4 years old, with strong Need for Security tendencies and a notable affinity for Ford Explorer.

Top regions in United States

Top regions ranked by reach for Ford Expedition in United States
RegionReachAffinity
Texas323,7431.33×
California229,6710.74×
Florida225,6281.18×
New York121,2220.77×
Georgia98,5031.13×
North Carolina91,3181.07×
Illinois91,1100.96×
Pennsylvania90,2130.94×
Michigan86,0101.16×
Ohio82,1370.94×
Tennessee67,6811.19×
Virginia66,5890.96×
New Jersey60,6940.84×
Indiana51,7641×
Louisiana50,8011.39×
Missouri50,1311.1×
Arizona49,5060.86×
South Carolina47,0381.1×
Washington46,8040.82×
Alabama43,2921.09×
Colorado42,7980.96×
Maryland42,6230.87×
Massachusetts41,3110.74×
Oklahoma40,7841.3×
Kentucky39,9081.12×
Minnesota39,6440.98×
Wisconsin38,6490.91×
Mississippi29,6411.27×
Arkansas29,5501.26×
Oregon25,6230.79×
Utah25,4701×
Iowa24,7581.06×
Nevada24,6260.9×
Kansas23,7271.06×
Connecticut20,9620.74×
Nebraska16,3491.15×
West Virginia14,8151.12×
Idaho14,4171.01×
New Mexico12,5310.88×
Montana10,2491.3×
Hawaii10,1190.83×
New Hampshire9,3060.83×
Maine9,2270.91×
South Dakota7,7201.18×
North Dakota7,4241.27×
Delaware6,2400.8×
Alaska5,7680.95×
Washington, District of Columbia5,4680.64×
Rhode Island5,3830.6×
Wyoming5,0161.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ford Expedition audience
BrandAffinityCategory
Ford Explorer33.56×Cars & Mobility
Ford Edge40.1×Cars & Mobility
Ford Escape25.89×Cars & Mobility
Smart Communications27.44×Technology & Electronics
Ford Ranger (T6)25.48×Cars & Mobility
Ford EcoSport27.68×Cars & Mobility
Ford Fiesta22.35×Cars & Mobility
Front-wheel drive10.97×Cars & Mobility
Honda CR-V11.7×Cars & Mobility
Full-size car8.06×Cars & Mobility
DUB (magazine)27.74×Cars & Mobility
AutoZone3.45×Cars & Mobility
Automatic transmission10.44×Cars & Mobility
Honda Pilot13.87×Cars & Mobility
Discount Tire5.12×Shopping
Trophy Truck38.52×Cars & Mobility
Baja 100026.32×Sports
Mint 40038.98×Sports
Convertible9.93×Cars & Mobility
Toyota Sequoia14.43×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ford Expedition audience
TraitClusterScore
Need for SecurityCONSERVATISM1.79
Family OrientationCONSERVATISM1.69
Quality AwarenessPREMIUM1.68
PatriotismCONSERVATISM1.31
Price SensitivityPREMIUM1.16
Risk AppetiteTHRILL1.1

Worldwide distribution

Worldwide audience distribution share by country for Ford Expedition
CountryShare
United States53.4%
Philippines9.0%
Canada4.0%

See Ford Expedition audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Ford Expedition have in United States?

Ford Expedition has an estimated audience of 2,835,377 people in United States, concentrated in Texas and California.

What is the gender split and age of Ford Expedition fans?

25.2% of Ford Expedition fans are female, 74.8% are male, with an average age of 42.4 years.

Which brands do Ford Expedition fans like most?

Ford Expedition fans show strongest brand affinity for Ford Explorer (33.56×), Ford Edge (40.1×), and Ford Escape (25.89×) over the country average.

Where do Ford Expedition fans live in United States?

Ford Expedition fans in United States are most concentrated in Texas (reach 323,743), California (reach 229,671), and Florida (reach 225,628). These three regions account for the largest share of the active audience.

What other brands do Ford Expedition fans also like?

Beyond Ford Expedition itself, the audience over-indexes on Ford Edge (40.1×), Ford Escape (25.89×), Smart Communications (27.44×), and Ford Ranger (T6) (25.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ford Expedition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.