Rascasse Audience Intelligence

Ford Expedition Audience in United States

A data profile of the people who buy, follow and care about Ford Expedition in United States — modelled from more than twelve digital signal sources. Ford Expedition has an estimated audience of 2,848,888 people in United States.

#67among Car type in United States#44among Car Model in United States#368in Cars & Mobility

The average Ford Expedition fan in United States is 42.4 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Ford Explorer, Ford Edge, Smart Communications, with strongest over-indexing on Ford Explorer (33.56× the country average).

Demographically, the Ford Expedition audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ford Expedition fan in United States is more male, around 42.4 years old, with strong Need for Security tendencies and a notable affinity for Ford Explorer.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ford Expedition profile in United States.

Audience size
2.8M
in United States
Gender
25.2%♀
74.8% male
Age
42.4
average years
Country rank
#10740
Car Model in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ford Expedition fans

25.2% are female, 74.8% are male, average age 42.4.

Fig. 02

Gender split

25.2%
Female
74.8%
Male
Demographic split for Ford Expedition audience in United States
MetricValue
Female25.2%
Male74.8%
Average age42.4
Estimated audience size2,848,888
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Ford Expedition audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3921%
40-4924%
50+26%
Fig. 04

Worldwide distribution

53.4%

of the worldwide Ford Expedition audience comes from United States.

Worldwide audience distribution share by country for Ford Expedition
CountryShare
United States53.4%
Philippines8.9%
Canada4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ford Expedition audience in United States is strongest.

Fig. 05

Top regions by affinity

Ford Expedition fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~50K1.46×
02Arkansas~30K1.38×
03North Dakota~8K1.37×
04Mississippi~30K1.36×
05Oklahoma~40K1.27×
06Texas~300K1.24×
07Montana~10K1.24×
08Wyoming~5K1.24×
09Alabama~50K1.23×
10West Virginia~20K1.23×
11South Dakota~8K1.21×
12Tennessee~70K1.17×
13Kentucky~40K1.14×
14Nebraska~20K1.13×
15Florida~200K1.12×
16Kansas~20K1.11×
17Iowa~30K1.10×
18South Carolina~50K1.09×
19Michigan~80K1.08×
20Idaho~20K1.08×
21Missouri~50K1.06×
22Georgia~90K1.05×
23North Carolina~90K1.03×
24Alaska~6K1.02×
25Utah~30K0.99×
26Indiana~50K0.97×
27Wisconsin~40K0.94×
28Minnesota~40K0.94×
29Virginia~60K0.93×
30Maine~9K0.93×
31Ohio~80K0.92×
32Colorado~40K0.92×
33New Mexico~10K0.92×
34Illinois~90K0.91×
35Pennsylvania~90K0.90×
36New Hampshire~10K0.87×
37Delaware~7K0.86×
38Arizona~50K0.85×
39Nevada~20K0.84×
40Maryland~40K0.83×
41New Jersey~60K0.78×
42Oregon~30K0.77×
43Hawaii~9K0.77×
44Washington~40K0.76×
45Connecticut~20K0.75×
46New York~100K0.72×
47Massachusetts~40K0.72×
48California~200K0.69×
49Washington, District of Columbia~5K0.64×
50Rhode Island~6K0.63×
Fig. 06

Affinity by region

Affinity by region — Ford Expedition, United States
0.63×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ford Expedition audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ford Expedition audience
#·InterestCategoryAffinity×
01Ford EdgeCars & Mobility40.10×
02Mint 400Sports38.98×
03Trophy TruckCars & Mobility38.52×
04Ford ExplorerCars & Mobility33.56×
05DUB (magazine)Cars & Mobility27.74×
06Ford EcoSportCars & Mobility27.68×
07Smart CommunicationsTechnology & Electronics27.44×
08Baja 1000Sports26.32×
09Ford EscapeCars & Mobility25.89×
10Ford Ranger (T6)Cars & Mobility25.48×
11Ford FiestaCars & Mobility22.35×
12Honda PilotCars & Mobility13.87×
13Honda CR-VCars & Mobility11.70×
14Front-wheel driveCars & Mobility10.97×
15Automatic transmissionCars & Mobility10.44×
16ConvertibleCars & Mobility9.93×
17Full-size carCars & Mobility8.06×
18Discount TireShopping5.12×
19O'Reilly Auto PartsCars & Mobility4.80×
20AutoZoneCars & Mobility3.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ford Expedition audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ford Expedition audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.55×
PatriotismCONSERVATISM2.28×
Family OrientationCONSERVATISM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ford Expedition audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.80×
Design AffinityPREMIUM0.80×
CreativityOPEN0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ford Expedition have in United States?

Ford Expedition has an estimated audience of 2,848,888 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Ford Expedition fans?

25.2% of Ford Expedition fans are female, 74.8% are male, with an average age of 42.4 years.

03

Which brands do Ford Expedition fans like most?

Ford Expedition fans show strongest brand affinity for Ford Explorer (33.56×), Ford Edge (40.1×), and Smart Communications (27.44×) over the country average.

04

Where do Ford Expedition fans live in United States?

Ford Expedition fans in United States are most concentrated in Texas (reach ~300K), California (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Ford Expedition fans also like?

Beyond Ford Expedition itself, the audience over-indexes on Ford Edge (40.1×), Smart Communications (27.44×), Ford Escape (25.89×), and Ford Ranger (T6) (25.48×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ford Expedition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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