Rascasse Audience Intelligence

Convertible Audience in United States

A data profile of the people who buy, follow and care about Convertible in United States — modelled from more than twelve digital signal sources. Convertible has an estimated audience of 6,206,375 people in United States.

#30among Car type in United States#3294among Topic in United States#224in Cars & Mobility

The average Convertible fan in United States is 37.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bus, Car classification, Online shopping, with strongest over-indexing on Bus (4.68× the country average).

Demographically, the Convertible audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Convertible fan in United States is more male, around 37.2 years old, with strong Risk Appetite tendencies and a notable affinity for Bus.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Convertible profile in United States.

Audience size
6.2M
in United States
Gender
28.8%♀
71.2% male
Age
37.2
average years
Country rank
#5576
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Convertible fans

28.8% are female, 71.2% are male, average age 37.2.

Fig. 02

Gender split

28.8%
Female
71.2%
Male
Demographic split for Convertible audience in United States
MetricValue
Female28.8%
Male71.2%
Average age37.2
Estimated audience size6,206,375
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Convertible audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3917%
40-4918%
50+18%
Fig. 04

Worldwide distribution

23.6%

of the worldwide Convertible audience comes from United States.

Worldwide audience distribution share by country for Convertible
CountryShare
United States23.6%
Germany6.1%
Italy4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Convertible audience in United States is strongest.

Fig. 05

Top regions by affinity

Convertible fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~100K1.25×
02California~800K1.22×
03Arizona~200K1.21×
04Connecticut~70K1.14×
05New Jersey~200K1.13×
06Mississippi~60K1.13×
07Georgia~200K1.12×
08Illinois~200K1.11×
09North Carolina~200K1.11×
10Indiana~100K1.10×
11Kentucky~90K1.10×
12Oklahoma~80K1.10×
13Texas~600K1.09×
14Virginia~200K1.09×
15Louisiana~90K1.09×
16Arkansas~60K1.09×
17Tennessee~100K1.08×
18Missouri~100K1.08×
19South Carolina~100K1.08×
20Nevada~60K1.08×
21Maryland~100K1.06×
22Utah~60K1.06×
23Hawaii~30K1.06×
24Florida~400K1.05×
25Iowa~50K1.04×
26Kansas~50K1.04×
27New York~400K1.02×
28Ohio~200K1.02×
29Nebraska~30K0.99×
30Pennsylvania~200K0.98×
31Rhode Island~20K0.98×
32Delaware~20K0.97×
33Washington~100K0.96×
34Massachusetts~100K0.96×
35West Virginia~30K0.96×
36New Hampshire~20K0.95×
37Michigan~200K0.94×
38Wisconsin~90K0.93×
39Minnesota~80K0.93×
40Oregon~70K0.93×
41Washington, District of Columbia~20K0.93×
42North Dakota~10K0.91×
43New Mexico~30K0.90×
44Idaho~30K0.89×
45South Dakota~10K0.88×
46Maine~20K0.87×
47Alaska~10K0.85×
48Colorado~80K0.81×
49Vermont~9K0.81×
50Montana~10K0.75×
Fig. 06

Affinity by region

Affinity by region — Convertible, United States
0.75×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Convertible audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Convertible audience
#·InterestCategoryAffinity×
01CarcareCars & Mobility6.70×
02Car classificationCars & Mobility5.72×
03PolishingHome & Garden5.62×
04Compact carCars & Mobility4.96×
05BusCars & Mobility4.68×
06MinivansCars & Mobility4.61×
07Vintage carCars & Mobility4.60×
08HybridsCars & Mobility4.51×
09ScootersCars & Mobility3.96×
10Motorcycle racingCars & Mobility3.63×
11Muscle carCars & Mobility3.63×
12Commercial vehicleCars & Mobility3.60×
13EngineCars & Mobility3.21×
14RVsCars & Mobility3.06×
15RoadTravel & Leisure2.85×
16AutoZoneCars & Mobility2.53×
17SUVsCars & Mobility2.27×
18Motor vehicleCars & Mobility2.26×
19Online shoppingShopping1.75×
20Fitness and wellnessSports1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Convertible audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Convertible audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.72×
Luxury OrientationPREMIUM1.43×
Early Adopter MentalityPOWER1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Convertible audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.74×
Convenience OrientationPREMIUM0.87×
Healthy LifestyleBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Convertible have in United States?

Convertible has an estimated audience of 6,206,375 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Convertible fans?

28.8% of Convertible fans are female, 71.2% are male, with an average age of 37.2 years.

03

Which brands do Convertible fans like most?

Convertible fans show strongest brand affinity for Bus (4.68×), Car classification (5.72×), and Online shopping (1.75×) over the country average.

04

Where do Convertible fans live in United States?

Convertible fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Convertible fans also like?

Beyond Convertible itself, the audience over-indexes on Car classification (5.72×), Online shopping (1.75×), Carcare (6.7×), and Fitness and wellness (1.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in United States

See Convertible audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Convertible. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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