Rascasse Audience Intelligence

Minivans Audience in United States

A data profile of the people who buy, follow and care about Minivans in United States — modelled from more than twelve digital signal sources. Minivans has an estimated audience of 13,422,883 people in United States.

#13among Car type in United States#1767among Topic in United States#94in Cars & Mobility

The average Minivans fan in United States is 42.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hybrids, Free software, SUVs, with strongest over-indexing on Hybrids (3.77× the country average).

Demographically, the Minivans audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Minivans fan in United States is more male, around 42.1 years old, with strong Need for Security tendencies and a notable affinity for Hybrids.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Minivans profile in United States.

Audience size
13.4M
in United States
Gender
41.6%♀
58.4% male
Age
42.1
average years
Country rank
#2642
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Minivans fans

41.6% are female, 58.4% are male, average age 42.1.

Fig. 02

Gender split

41.6%
Female
58.4%
Male
Demographic split for Minivans audience in United States
MetricValue
Female41.6%
Male58.4%
Average age42.1
Estimated audience size13,422,883
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Minivans audience in United States
Age bracketShare%
16-1913%
20-2918%
30-3921%
40-4922%
50+26%
Fig. 04

Worldwide distribution

12.9%

of the worldwide Minivans audience comes from United States.

Worldwide audience distribution share by country for Minivans
CountryShare
Japan16.6%
United States12.9%
Brazil3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Minivans audience in United States is strongest.

Fig. 05

Top regions by affinity

Minivans fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1.5M1.14×
02Oklahoma~200K1.14×
03New York~800K1.13×
04Illinois~500K1.13×
05Louisiana~200K1.13×
06Kansas~100K1.12×
07New Jersey~400K1.11×
08Nebraska~70K1.11×
09Michigan~400K1.10×
10Indiana~300K1.10×
11Virginia~400K1.09×
12Connecticut~100K1.09×
13North Carolina~400K1.07×
14Missouri~200K1.07×
15Florida~1M1.06×
16Utah~100K1.06×
17Arkansas~100K1.06×
18Georgia~400K1.05×
19Massachusetts~300K1.05×
20Maryland~200K1.05×
21Wisconsin~200K1.03×
22California~1.5M1.02×
23Pennsylvania~500K1.02×
24Ohio~400K1.02×
25Alabama~200K1.02×
26North Dakota~30K1.02×
27Washington~300K1.01×
28Minnesota~200K1.01×
29Mississippi~100K1.00×
30Maine~50K1.00×
31Kentucky~200K0.99×
32Tennessee~300K0.98×
33South Carolina~200K0.98×
34Idaho~70K0.98×
35Delaware~40K0.98×
36Iowa~100K0.96×
37New Hampshire~50K0.96×
38Alaska~30K0.94×
39Vermont~20K0.94×
40West Virginia~60K0.93×
41Hawaii~50K0.93×
42Oregon~100K0.92×
43Nevada~100K0.92×
44South Dakota~30K0.91×
45Rhode Island~40K0.90×
46New Mexico~60K0.89×
47Washington, District of Columbia~40K0.89×
48Arizona~200K0.87×
49Montana~30K0.87×
50Colorado~200K0.85×
Fig. 06

Affinity by region

Affinity by region — Minivans, United States
0.85×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Minivans audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Minivans audience
#·InterestCategoryAffinity×
01Toyota SiennaCars & Mobility6.58×
02HybridsCars & Mobility3.77×
03ScootersCars & Mobility2.73×
04Free softwareTechnology & Electronics2.62×
05CarGurusCars & Mobility2.54×
06ReptilesPets & Animals2.41×
07Car rentalsCars & Mobility2.27×
08RVsCars & Mobility2.20×
09FlatlineTechnology & Electronics2.14×
10Air travelTravel & Leisure2.12×
11CarMaxCars & Mobility2.04×
12Google FlightsTravel & Leisure2.00×
13LakesTravel & Leisure1.99×
14SUVsCars & Mobility1.82×
15AutoZoneCars & Mobility1.82×
16BirdsPets & Animals1.75×
17BeachesTravel & Leisure1.71×
18VacationsTravel & Leisure1.63×
19Eastern Time ZonePolitics & Society1.58×
20Online gamesGames1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Minivans audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Minivans audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.48×
Family OrientationCONSERVATISM1.40×
PatriotismCONSERVATISM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Minivans audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.97×
Pet OwnershipJOY1.01×
Design AffinityPREMIUM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Minivans have in United States?

Minivans has an estimated audience of 13,422,883 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Minivans fans?

41.6% of Minivans fans are female, 58.4% are male, with an average age of 42.1 years.

03

Which brands do Minivans fans like most?

Minivans fans show strongest brand affinity for Hybrids (3.77×), Free software (2.62×), and SUVs (1.82×) over the country average.

04

Where do Minivans fans live in United States?

Minivans fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Minivans fans also like?

Beyond Minivans itself, the audience over-indexes on Free software (2.62×), SUVs (1.82×), AutoZone (1.82×), and CarGurus (2.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in United States

See Minivans audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Minivans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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