Minivans Audience in United States

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Minivans has an estimated audience of 13,422,883 people in United States. 41.6% are female, 58.4% are male, average age 42.1. Top regions: California, Texas, Florida. Top brand affinities: Hybrids, Free software, SUVs, AutoZone, CarGurus.

The average Minivans fan in United States is 42.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hybrids, Free software, SUVs, with strongest over-indexing on Hybrids (3.77× the country average). Demographically, the Minivans audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

Demographics of Minivans fans

Demographic split for Minivans audience in United States
MetricValue
Female41.6%
Male58.4%
Average age42.1
Estimated audience size13,422,883

Audience persona

The typical Minivans fan in United States is more male, around 42.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Hybrids.

Top regions in United States

Top regions ranked by reach for Minivans in United States
RegionReachAffinity
California1,608,8291.09×
Texas1,426,8811.24×
Florida951,3431.05×
New York926,5471.24×
Illinois532,3061.19×
Pennsylvania463,7631.03×
Georgia453,1731.1×
Ohio434,9501.05×
North Carolina430,0031.06×
New Jersey405,6911.19×
Michigan393,0201.12×
Virginia366,0241.12×
Massachusetts292,9611.11×
Washington280,2601.04×
Indiana271,6871.11×
Tennessee266,9110.99×
Maryland241,5761.05×
Arizona239,9230.88×
Missouri237,9271.1×
Wisconsin204,9611.01×
South Carolina200,7280.99×
Minnesota198,1211.03×
Louisiana193,7311.12×
Alabama182,6850.97×
Colorado182,5160.86×
Oklahoma179,1521.2×
Kentucky170,9131.02×
Connecticut154,9931.15×
Oregon149,2770.97×
Utah126,8951.06×
Kansas122,3221.16×
Arkansas119,5081.08×
Nevada114,5000.88×
Mississippi110,5241×
Iowa108,8110.98×
Nebraska71,9351.07×
Idaho62,5910.93×
New Mexico57,3310.85×
West Virginia55,2670.88×
Hawaii51,0530.88×
New Hampshire48,7600.92×
Maine46,0180.96×
Rhode Island36,7120.86×
Delaware34,5490.93×
Washington, District of Columbia33,7970.84×
North Dakota25,5000.92×
South Dakota24,6230.79×
Montana24,4930.66×
Alaska23,4140.82×
Vermont18,7680.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Minivans audience
BrandAffinityCategory
Hybrids3.77×Cars & Mobility
Free software2.62×Technology & Electronics
SUVs1.82×Cars & Mobility
AutoZone1.82×Cars & Mobility
CarGurus2.54×Cars & Mobility
Beaches1.71×Travel & Leisure
RVs2.2×Cars & Mobility
Air travel2.12×Travel & Leisure
Vacations1.63×Travel & Leisure
Flatline2.14×Technology & Electronics
Eastern Time Zone1.58×Politics & Society
Scooters2.73×Cars & Mobility
Craigslist1.6×Shopping
Birds1.75×Pets & Animals
Lakes1.99×Travel & Leisure
Toyota Sienna6.58×Cars & Mobility
Google Flights2×Travel & Leisure
Car rentals2.27×Cars & Mobility
CarMax2.04×Cars & Mobility
Online games1.58×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Minivans audience
TraitClusterScore
Luxury OrientationPREMIUM2.1
Risk AppetiteTHRILL1.75
Early Adopter MentalityPOWER1.49
Family OrientationCONSERVATISM1.46
DIY MentalityTHRILL1.38
Sports ActivityPOWER1.34

Worldwide distribution

Worldwide audience distribution share by country for Minivans
CountryShare
Japan16.6%
United States12.9%
Brazil3.4%

See Minivans audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Minivans have in United States?

Minivans has an estimated audience of 13,422,883 people in United States, concentrated in California and Texas.

What is the gender split and age of Minivans fans?

41.6% of Minivans fans are female, 58.4% are male, with an average age of 42.1 years.

Which brands do Minivans fans like most?

Minivans fans show strongest brand affinity for Hybrids (3.77×), Free software (2.62×), and SUVs (1.82×) over the country average.

Where do Minivans fans live in United States?

Minivans fans in United States are most concentrated in California (reach 1,608,829), Texas (reach 1,426,881), and Florida (reach 951,343). These three regions account for the largest share of the active audience.

What other brands do Minivans fans also like?

Beyond Minivans itself, the audience over-indexes on Free software (2.62×), SUVs (1.82×), AutoZone (1.82×), and CarGurus (2.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Minivans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.