A data profile of the people who buy, follow and care about Minivans in Brazil — modelled from more than twelve digital signal sources. Minivans has an estimated audience of 3,563,576 people in Brazil.
The average Minivans fan in Brazil is 41.3 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Free software, SUVs, Vietnamese cuisine, with strongest over-indexing on Free software (6.38× the country average).
Demographically, the Minivans audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Community Orientation, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Minivans fan in Brazil is more male, around 41.3 years old, with strong Community Orientation tendencies and a notable affinity for Free software.
The key figures that characterise the Minivans profile in Brazil.
38.1% are female, 61.9% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 38.1% |
| Male | 61.9% |
| Average age | 41.3 |
| Estimated audience size | 3,563,576 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Minivans audience comes from Brazil.
| Country | Share |
|---|---|
| Japan | 16.6% |
| United States | 12.9% |
| Brazil | 3.4% |
Where the Minivans audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Pernambuco | ~200K | 1.09× | |
| 02 | Santa Catarina | ~200K | 1.09× | |
| 03 | Federal District | ~60K | 1.08× | |
| 04 | Mato Grosso do Sul | ~60K | 1.08× | |
| 05 | Rio Grande do Sul | ~200K | 1.06× | |
| 06 | Pará | ~100K | 1.06× | |
| 07 | Tocantins | ~20K | 1.05× | |
| 08 | Minas Gerais | ~400K | 1.02× | |
| 09 | Espírito Santo | ~80K | 1.02× | |
| 10 | Paraíba | ~70K | 1.02× | |
| 11 | Roraima | ~10K | 1.01× | |
| 12 | Rio de Janeiro | ~300K | 1.00× | |
| 13 | Paraná | ~200K | 1.00× | |
| 14 | Goiás | ~100K | 1.00× | |
| 15 | Mato Grosso | ~70K | 1.00× | |
| 16 | Alagoas | ~50K | 1.00× | |
| 17 | Sergipe | ~40K | 1.00× | |
| 18 | São Paulo | ~900K | 0.99× | |
| 19 | Amapá | ~10K | 0.99× | |
| 20 | Bahia | ~200K | 0.98× | |
| 21 | Maranhão | ~90K | 0.98× | |
| 22 | Rio Grande do Norte | ~60K | 0.98× | |
| 23 | Rondônia | ~30K | 0.97× | |
| 24 | Acre | ~10K | 0.97× | |
| 25 | Piauí | ~50K | 0.95× | |
| 26 | Amazonas | ~60K | 0.92× | |
| 27 | Ceará | ~100K | 0.91× |
The strongest cross-interests of the Minivans audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hybrids | Cars & Mobility | 6.40× | ||
| 02 | Free software | Technology & Electronics | 6.38× | ||
| 03 | Vietnamese cuisine | Food & Beverages | 6.18× | ||
| 04 | Middle Eastern cuisine | Food & Beverages | 6.02× | ||
| 05 | Thai cuisine | Food & Beverages | 5.85× | ||
| 06 | Greek cuisine | Food & Beverages | 5.49× | ||
| 07 | RVs | Cars & Mobility | 5.33× | ||
| 08 | Mexican cuisine | Food & Beverages | 4.79× | ||
| 09 | Indian cuisine | Food & Beverages | 4.79× | ||
| 10 | Hard drives | Technology & Electronics | 4.69× | ||
| 11 | Lakes | Travel & Leisure | 4.51× | ||
| 12 | Mortgage loans | Business & Career | 4.42× | ||
| 13 | Spanish cuisine | Food & Beverages | 4.41× | ||
| 14 | French cuisine | Food & Beverages | 4.16× | ||
| 15 | German cuisine | Food & Beverages | 4.11× | ||
| 16 | Volunteering | Politics & Society | 3.89× | ||
| 17 | Birds | Pets & Animals | 3.86× | ||
| 18 | Latin American cuisine | Food & Beverages | 3.48× | ||
| 19 | SUVs | Cars & Mobility | 3.46× | ||
| 20 | American football | Sports | 3.14× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.72× | |
| Creativity | OPEN | 1.70× | |
| Need for Security | CONSERVATISM | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.79× | |
| Social Media Usage | JOY | 0.99× | |
| Design Affinity | PREMIUM | 1.01× |
Minivans has an estimated audience of 3,563,576 people in Brazil, concentrated in São Paulo and Minas Gerais.
38.1% of Minivans fans are female, 61.9% are male, with an average age of 41.3 years.
Minivans fans show strongest brand affinity for Free software (6.38×), SUVs (3.46×), and Vietnamese cuisine (6.18×) over the country average.
Minivans fans in Brazil are most concentrated in São Paulo (reach ~900K), Minas Gerais (reach ~400K), and Rio de Janeiro (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Minivans itself, the audience over-indexes on SUVs (3.46×), Vietnamese cuisine (6.18×), Middle Eastern cuisine (6.02×), and Hybrids (6.4×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Minivans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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