A data profile of the people who buy, follow and care about RVs in Brazil — modelled from more than twelve digital signal sources. RVs has an estimated audience of 4,323,058 people in Brazil.
RVs has an estimated audience of 4,323,058 people in Brazil. 39.0% are female, 61.0% are male, average age 41.5. Top brand affinities: Minivans, Formula One, Blues music, SUVs, WebMotors.
Top brand affinities include Minivans, Formula One, Blues music, with strongest over-indexing on Minivans (5.33× the country average).
Demographically, the RVs audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Need for Security, Patriotism.
The typical RVs fan in Brazil is more male, around 41.5 years old, with strong Need for Security tendencies and a notable affinity for Minivans.
The key figures that characterise the RVs profile in Brazil.
39.0% are female, 61.0% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 39.0% |
| Male | 61.0% |
| Average age | 41.5 |
| Estimated audience size | 4,323,058 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide RVs audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 21.7% |
| Japan | 12.1% |
| Germany | 6.3% |
The strongest cross-interests of the RVs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Minivans | Cars & Mobility | 5.33× | ||
| 02 | Family car | Cars & Mobility | 3.06× | ||
| 03 | Punta Cana | Travel & Leisure | 2.85× | ||
| 04 | Reptiles | Pets & Animals | 2.78× | ||
| 05 | Online poker | Games | 2.24× | ||
| 06 | Max Verstappen | Sports | 1.95× | ||
| 07 | Sweepstakes | Games | 1.90× | ||
| 08 | Blues music | Music & Radio | 1.86× | ||
| 09 | Cruises | Travel & Leisure | 1.79× | ||
| 10 | Hyundai | Cars & Mobility | 1.79× | ||
| 11 | Google Maps | Internet & Social Media | 1.76× | ||
| 12 | Ford Ka | Cars & Mobility | 1.71× | ||
| 13 | Public transport | Cars & Mobility | 1.70× | ||
| 14 | Formula One | Sports | 1.60× | ||
| 15 | SUVs | Cars & Mobility | 1.59× | ||
| 16 | WebMotors | Cars & Mobility | 1.56× | ||
| 17 | Volkswagen | Cars & Mobility | 1.55× | ||
| 18 | Bossa nova | Music & Radio | 1.55× | ||
| 19 | Drawing | Home & Garden | 1.53× | ||
| 20 | Car rentals | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.53× | |
| Patriotism | CONSERVATISM | 1.49× | |
| Family Orientation | CONSERVATISM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.60× | |
| Creativity | OPEN | 0.71× | |
| Price Sensitivity | PREMIUM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for RVs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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