A data profile of the people who buy, follow and care about Hyundai in Brazil — modelled from more than twelve digital signal sources. Hyundai has an estimated audience of 5,584,738 people in Brazil.
The average Hyundai fan in Brazil is 40.7 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Betano, Volkswagen, WebMotors, with strongest over-indexing on Betano (1.98× the country average).
Demographically, the Hyundai audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Risk Appetite, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Hyundai fan in Brazil is more male, around 40.7 years old, with strong Risk Appetite tendencies and a notable affinity for Betano.
The key figures that characterise the Hyundai profile in Brazil.
37.5% are female, 62.5% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 37.5% |
| Male | 62.5% |
| Average age | 40.7 |
| Estimated audience size | 5,584,738 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Hyundai audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 14.6% |
| Italy | 5.5% |
| Germany | 5.4% |
Where the Hyundai audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mato Grosso | ~100K | 1.40× | |
| 02 | Mato Grosso do Sul | ~100K | 1.29× | |
| 03 | Espírito Santo | ~100K | 1.24× | |
| 04 | Santa Catarina | ~300K | 1.18× | |
| 05 | Rio Grande do Sul | ~400K | 1.15× | |
| 06 | Federal District | ~100K | 1.15× | |
| 07 | Tocantins | ~40K | 1.10× | |
| 08 | São Paulo | ~1.5M | 1.05× | |
| 09 | Goiás | ~200K | 1.04× | |
| 10 | Maranhão | ~100K | 1.04× | |
| 11 | Pernambuco | ~300K | 1.00× | |
| 12 | Alagoas | ~80K | 1.00× | |
| 13 | Sergipe | ~60K | 1.00× | |
| 14 | Rondônia | ~50K | 1.00× | |
| 15 | Bahia | ~400K | 0.98× | |
| 16 | Paraná | ~300K | 0.98× | |
| 17 | Minas Gerais | ~600K | 0.97× | |
| 18 | Pará | ~200K | 0.94× | |
| 19 | Piauí | ~70K | 0.94× | |
| 20 | Amapá | ~20K | 0.94× | |
| 21 | Rio Grande do Norte | ~90K | 0.92× | |
| 22 | Paraíba | ~100K | 0.85× | |
| 23 | Acre | ~20K | 0.84× | |
| 24 | Rio de Janeiro | ~400K | 0.81× | |
| 25 | Roraima | ~10K | 0.80× | |
| 26 | Ceará | ~200K | 0.78× | |
| 27 | Amazonas | ~60K | 0.67× |
The strongest cross-interests of the Hyundai audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fiat 500 | Cars & Mobility | 5.45× | ||
| 02 | Honda City | Cars & Mobility | 4.94× | ||
| 03 | Peugeot 208 | Cars & Mobility | 4.74× | ||
| 04 | Hyundai HB20 | Cars & Mobility | 4.11× | ||
| 05 | Ford Ka | Cars & Mobility | 3.85× | ||
| 06 | Volkswagen | Cars & Mobility | 3.68× | ||
| 07 | Citroën | Cars & Mobility | 3.56× | ||
| 08 | Auto mechanic | Cars & Mobility | 3.22× | ||
| 09 | Jeep Compass | Cars & Mobility | 3.18× | ||
| 10 | Fiat | Cars & Mobility | 3.17× | ||
| 11 | General Motors | Cars & Mobility | 3.03× | ||
| 12 | Peugeot | Cars & Mobility | 2.95× | ||
| 13 | WebMotors | Cars & Mobility | 2.90× | ||
| 14 | Sweepstakes | Games | 2.83× | ||
| 15 | Renault | Cars & Mobility | 2.75× | ||
| 16 | Bus | Cars & Mobility | 2.71× | ||
| 17 | Consortium | Business & Career | 2.35× | ||
| 18 | Honda | Cars & Mobility | 2.18× | ||
| 19 | SUVs | Cars & Mobility | 2.15× | ||
| 20 | Betano | Games | 1.98× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.53× | |
| Need for Security | CONSERVATISM | 1.51× | |
| Family Orientation | CONSERVATISM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.66× | |
| Individualism | JOY | 0.72× | |
| Spirituality | BALANCE | 0.80× |
Hyundai's target market in Brazil covers an estimated 5,584,738 people, concentrated in São Paulo and Minas Gerais.
37.5% of the Hyundai audience are female, 62.5% are male, with an average age of 40.7 years.
Hyundai fans show strongest brand affinity for Betano (1.98×), Volkswagen (3.68×), and WebMotors (2.9×) over the country average.
Hyundai fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Minas Gerais (reach ~600K), and Rio de Janeiro (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Hyundai itself, the audience over-indexes on Volkswagen (3.68×), WebMotors (2.9×), Fiat (3.17×), and Hyundai HB20 (4.11×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Hyundai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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