Rascasse Audience Intelligence

Hyundai Tucson Audience in United States

A data profile of the people who buy, follow and care about Hyundai Tucson in United States — modelled from more than twelve digital signal sources. Hyundai Tucson has an estimated audience of 2,369,201 people in United States.

#82among Car type in United States#56among Car Model in United States#419in Cars & Mobility

The average Hyundai Tucson fan in United States is 40.2 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Hyundai Santa Fe, Pre-production, Hyundai Elantra, with strongest over-indexing on Hyundai Santa Fe (47.63× the country average).

Demographically, the Hyundai Tucson audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hyundai Tucson fan in United States is more male, around 40.2 years old, with strong Need for Security tendencies and a notable affinity for Hyundai Santa Fe.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hyundai Tucson profile in United States.

Audience size
2.4M
in United States
Gender
33.1%♀
66.9% male
Age
40.2
average years
Country rank
#12446
Car Model in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hyundai Tucson fans

33.1% are female, 66.9% are male, average age 40.2.

Fig. 02

Gender split

33.1%
Female
66.9%
Male
Demographic split for Hyundai Tucson audience in United States
MetricValue
Female33.1%
Male66.9%
Average age40.2
Estimated audience size2,369,201
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Hyundai Tucson audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3920%
40-4920%
50+24%
Fig. 04

Worldwide distribution

10.8%

of the worldwide Hyundai Tucson audience comes from United States.

Worldwide audience distribution share by country for Hyundai Tucson
CountryShare
United States10.8%
Germany7.7%
Poland6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hyundai Tucson audience in United States is strongest.

Fig. 05

Top regions by affinity

Hyundai Tucson fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~90K1.43×
02Florida~200K1.39×
03Connecticut~30K1.32×
04Pennsylvania~100K1.31×
05New Hampshire~10K1.24×
06Arizona~60K1.22×
07Maine~10K1.20×
08Illinois~90K1.19×
09Massachusetts~60K1.19×
10Oklahoma~30K1.18×
11Rhode Island~9K1.17×
12New York~200K1.16×
13Arkansas~20K1.15×
14Maryland~50K1.13×
15Alabama~40K1.13×
16Virginia~60K1.12×
17Georgia~80K1.11×
18Utah~20K1.11×
19North Carolina~80K1.10×
20Ohio~80K1.08×
21Texas~200K1.07×
22West Virginia~10K1.07×
23Missouri~40K1.05×
24Louisiana~30K1.04×
25Delaware~7K1.04×
26Tennessee~50K1.03×
27Indiana~40K1.01×
28Wisconsin~40K1.01×
29Minnesota~30K1.01×
30Kentucky~30K1.01×
31South Carolina~30K0.98×
32Kansas~20K0.98×
33Mississippi~20K0.96×
34Nebraska~10K0.96×
35Colorado~30K0.92×
36Washington~40K0.85×
37Nevada~20K0.85×
38Iowa~20K0.85×
39Michigan~50K0.81×
40Vermont~3K0.81×
41Washington, District of Columbia~6K0.79×
42South Dakota~4K0.78×
43California~200K0.77×
44Idaho~9K0.77×
45North Dakota~4K0.77×
46Oregon~20K0.72×
47New Mexico~9K0.72×
48Hawaii~7K0.70×
49Montana~4K0.66×
50Alaska~3K0.66×
Fig. 06

Affinity by region

Affinity by region — Hyundai Tucson, United States
0.66×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hyundai Tucson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hyundai Tucson audience
#·InterestCategoryAffinity×
01Hyundai i30Cars & Mobility91.61×
02Pre-productionMovies & TV67.25×
03Hyundai IoniqCars & Mobility51.47×
04Hyundai Santa FeCars & Mobility47.63×
05Hyundai AccentCars & Mobility34.11×
06Nissan JukeCars & Mobility29.32×
07Hyundai ElantraCars & Mobility27.23×
08Kia SportageCars & Mobility20.74×
09Hyundai Ioniq 5Cars & Mobility20.35×
10Hyundai SonataCars & Mobility20.24×
11Kia SorentoCars & Mobility18.09×
12Kia SoulCars & Mobility17.57×
13Honda CR-VCars & Mobility11.70×
14Certified Pre-OwnedCars & Mobility7.90×
15HyundaiCars & Mobility7.11×
16Kelley Blue BookMovies & TV6.14×
17Google NewsNews4.75×
18CarMaxCars & Mobility4.46×
19Used carCars & Mobility3.93×
20SUVsCars & Mobility3.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hyundai Tucson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hyundai Tucson audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.28×
Family OrientationCONSERVATISM2.25×
Career OrientationPOWER1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hyundai Tucson audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.78×
Early Adopter MentalityPOWER0.79×
MindfulnessBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hyundai Tucson have in United States?

Hyundai Tucson has an estimated audience of 2,369,201 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of Hyundai Tucson fans?

33.1% of Hyundai Tucson fans are female, 66.9% are male, with an average age of 40.2 years.

03

Which brands do Hyundai Tucson fans like most?

Hyundai Tucson fans show strongest brand affinity for Hyundai Santa Fe (47.63×), Pre-production (67.25×), and Hyundai Elantra (27.23×) over the country average.

04

Where do Hyundai Tucson fans live in United States?

Hyundai Tucson fans in United States are most concentrated in Florida (reach ~200K), Texas (reach ~200K), and California (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Hyundai Tucson fans also like?

Beyond Hyundai Tucson itself, the audience over-indexes on Pre-production (67.25×), Hyundai Elantra (27.23×), Hyundai i30 (91.61×), and Hyundai Ioniq (51.47×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hyundai Tucson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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