Hyundai Tucson Audience in United States

Hyundai Tucson logo

Hyundai Tucson has an estimated audience of 2,356,613 people in United States. 33.1% are female, 66.9% are male, average age 40.2. Top regions: Florida, Texas, California. Top brand affinities: Hyundai Santa Fe, Pre-production, Hyundai Elantra, Hyundai i30, Hyundai Ioniq.

The average Hyundai Tucson fan in United States is 40.2 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Hyundai Santa Fe, Pre-production, Hyundai Elantra, with strongest over-indexing on Hyundai Santa Fe (47.63× the country average). Demographically, the Hyundai Tucson audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Hyundai Tucson fans

Demographic split for Hyundai Tucson audience in United States
MetricValue
Female33.1%
Male66.9%
Average age40.2
Estimated audience size2,356,613

Audience persona

The typical Hyundai Tucson fan in United States is more male, around 40.2 years old, with strong Risk Appetite tendencies and a notable affinity for Hyundai Santa Fe.

Top regions in United States

Top regions ranked by reach for Hyundai Tucson in United States
RegionReachAffinity
Florida236,8171.48×
Texas221,3141.09×
California214,4540.83×
New York164,6041.25×
Pennsylvania105,7711.33×
Illinois93,7891.19×
New Jersey92,5221.54×
Georgia80,5181.11×
Ohio80,4971.11×
North Carolina79,9121.13×
Virginia66,5641.16×
Arizona59,8211.24×
Massachusetts57,5631.24×
Michigan49,5010.8×
Tennessee49,1831.04×
Maryland45,8661.13×
Indiana43,8011.02×
Washington41,7850.88×
Missouri38,7631.02×
Colorado35,7670.96×
Alabama35,5641.08×
Wisconsin35,0410.99×
South Carolina34,7240.98×
Minnesota34,6491.03×
Connecticut32,2661.37×
Oklahoma30,7101.17×
Louisiana30,1960.99×
Kentucky29,3770.99×
Utah24,6421.17×
Arkansas22,1661.14×
Oregon20,3360.75×
Nevada19,8140.87×
Kansas17,8930.96×
Mississippi17,2280.89×
Iowa16,0550.83×
New Hampshire11,5171.24×
West Virginia11,0841.01×
Nebraska10,6840.9×
Maine10,1391.2×
Idaho8,8310.75×
Rhode Island8,3111.11×
New Mexico8,2660.7×
Hawaii6,9150.68×
Delaware6,5111×
Washington, District of Columbia5,9290.84×
Montana3,8680.59×
South Dakota3,7410.69×
North Dakota3,3490.69×
Vermont3,0190.73×
Alaska2,6590.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hyundai Tucson audience
BrandAffinityCategory
Hyundai Santa Fe47.63×Cars & Mobility
Pre-production67.25×Movies & TV
Hyundai Elantra27.23×Cars & Mobility
Hyundai i3091.61×Cars & Mobility
Hyundai Ioniq51.47×Cars & Mobility
Kia Sportage20.74×Cars & Mobility
Honda CR-V11.7×Cars & Mobility
Nissan Juke29.32×Cars & Mobility
Hyundai7.11×Cars & Mobility
Hyundai Accent34.11×Cars & Mobility
Kia Sorento18.09×Cars & Mobility
Hyundai Sonata20.24×Cars & Mobility
Certified Pre-Owned7.9×Cars & Mobility
Kelley Blue Book6.14×Movies & TV
Google News4.75×News
Used car3.93×Cars & Mobility
SUVs3.1×Cars & Mobility
Hyundai Ioniq 520.35×Cars & Mobility
CarMax4.46×Cars & Mobility
Kia Soul17.57×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hyundai Tucson audience
TraitClusterScore
Risk AppetiteTHRILL2.55
Luxury OrientationPREMIUM2.16
Family OrientationCONSERVATISM1.89
Need for SecurityCONSERVATISM1.73
Price SensitivityPREMIUM1.42
Quality AwarenessPREMIUM1.31

Worldwide distribution

Worldwide audience distribution share by country for Hyundai Tucson
CountryShare
United States11.2%
Germany7.6%
Poland6.1%

See Hyundai Tucson audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Hyundai Tucson have in United States?

Hyundai Tucson has an estimated audience of 2,356,613 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Hyundai Tucson fans?

33.1% of Hyundai Tucson fans are female, 66.9% are male, with an average age of 40.2 years.

Which brands do Hyundai Tucson fans like most?

Hyundai Tucson fans show strongest brand affinity for Hyundai Santa Fe (47.63×), Pre-production (67.25×), and Hyundai Elantra (27.23×) over the country average.

Where do Hyundai Tucson fans live in United States?

Hyundai Tucson fans in United States are most concentrated in Florida (reach 236,817), Texas (reach 221,314), and California (reach 214,454). These three regions account for the largest share of the active audience.

What other brands do Hyundai Tucson fans also like?

Beyond Hyundai Tucson itself, the audience over-indexes on Pre-production (67.25×), Hyundai Elantra (27.23×), Hyundai i30 (91.61×), and Hyundai Ioniq (51.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hyundai Tucson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.