Rascasse Audience Intelligence

Kelley Blue Book Audience in United States

A data profile of the people who buy, follow and care about Kelley Blue Book in United States — modelled from more than twelve digital signal sources. Kelley Blue Book has an estimated audience of 17,884,346 people in United States.

#24among TV Channel in United States#125in Movies & TV

The average Kelley Blue Book fan in United States is 41.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Carvana, CarGurus, CarMax, with strongest over-indexing on Carvana (8× the country average).

Demographically, the Kelley Blue Book audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kelley Blue Book fan in United States is more male, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Carvana.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kelley Blue Book profile in United States.

Audience size
17.9M
in United States
Gender
35.3%♀
64.7% male
Age
41.8
average years
Country rank
#1897
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Kelley Blue Book

35.3% are female, 64.7% are male, average age 41.8.

Fig. 02

Gender split

35.3%
Female
64.7%
Male
Demographic split for Kelley Blue Book audience in United States
MetricValue
Female35.3%
Male64.7%
Average age41.8
Estimated audience size17,884,346
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Kelley Blue Book audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3918%
40-4921%
50+28%
Fig. 04

Worldwide distribution

82.5%

of the worldwide Kelley Blue Book audience comes from United States.

Worldwide audience distribution share by country for Kelley Blue Book
CountryShare
United States82.5%
United Kingdom2.2%
Canada1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kelley Blue Book audience in United States is strongest.

Fig. 05

Top regions by affinity

Kelley Blue Book fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~60K1.67×
02Montana~80K1.61×
03South Dakota~70K1.56×
04Iowa~200K1.53×
05West Virginia~100K1.46×
06Wyoming~40K1.46×
07Nebraska~100K1.39×
08Alaska~50K1.34×
09Idaho~100K1.33×
10Arkansas~200K1.26×
11Missouri~400K1.24×
12Kansas~200K1.22×
13Maine~80K1.22×
14Wisconsin~300K1.20×
15Oklahoma~200K1.16×
16Vermont~40K1.12×
17Tennessee~400K1.11×
18Minnesota~300K1.09×
19Utah~200K1.08×
20Oregon~200K1.06×
21New Hampshire~80K1.06×
22Indiana~300K1.05×
23Mississippi~200K1.02×
24Kentucky~200K1.01×
25New Mexico~90K1.01×
26Hawaii~80K1.01×
27Arizona~400K1.00×
28Alabama~300K0.99×
29Michigan~500K0.96×
30Ohio~500K0.95×
31Louisiana~200K0.93×
32Colorado~300K0.92×
33Pennsylvania~500K0.88×
34Washington~300K0.87×
35South Carolina~200K0.84×
36North Carolina~400K0.78×
37Nevada~100K0.78×
38Georgia~400K0.77×
39Illinois~500K0.75×
40Virginia~300K0.72×
41Connecticut~100K0.72×
42Delaware~40K0.72×
43Florida~900K0.71×
44Texas~1M0.70×
45Rhode Island~40K0.67×
46California~1.5M0.63×
47Massachusetts~200K0.62×
48Maryland~200K0.61×
49New Jersey~200K0.52×
50New York~500K0.50×
Fig. 06

Affinity by region

Affinity by region — Kelley Blue Book, United States
0.50×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kelley Blue Book audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kelley Blue Book audience
#·InterestCategoryAffinity×
01CarvanaCars & Mobility8.00×
02TrueCarCars & Mobility6.94×
03CarGurusCars & Mobility6.54×
04Carfax (company)Cars & Mobility6.17×
05CarMaxCars & Mobility6.04×
06AutotraderCars & Mobility5.71×
07Kurt RussellMovies & TV3.53×
08Full-size carCars & Mobility3.33×
09Enterprise Rent-A-CarCars & Mobility3.14×
10Power (physics)Business & Career2.68×
11DeerPets & Animals2.48×
12Trophy huntingSports2.35×
13Advance Auto PartsCars & Mobility2.27×
14HondaCars & Mobility2.26×
15AutoZoneCars & Mobility2.22×
16O'Reilly Auto PartsCars & Mobility2.18×
17Used carCars & Mobility1.97×
18EngineCars & Mobility1.95×
19WheelCars & Mobility1.75×
20SUVsCars & Mobility1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kelley Blue Book audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kelley Blue Book audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.28×
Need for SecurityCONSERVATISM1.21×
Quality AwarenessPREMIUM1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kelley Blue Book audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.74×
IndulgenceJOY0.77×
IndividualismJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kelley Blue Book have in United States?

Kelley Blue Book has an estimated audience of 17,884,346 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kelley Blue Book fans?

35.3% of Kelley Blue Book fans are female, 64.7% are male, with an average age of 41.8 years.

03

Which brands do Kelley Blue Book fans like most?

Kelley Blue Book fans show strongest brand affinity for Carvana (8×), CarGurus (6.54×), and CarMax (6.04×) over the country average.

04

Where do Kelley Blue Book fans live in United States?

Kelley Blue Book fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Kelley Blue Book fans also like?

Beyond Kelley Blue Book itself, the audience over-indexes on CarGurus (6.54×), CarMax (6.04×), Autotrader (5.71×), and Carfax (company) (6.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Kelley Blue Book audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kelley Blue Book. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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