Kelley Blue Book Audience in United States

Kelley Blue Book logo

Kelley Blue Book has an estimated audience of 18,086,943 people in United States. 35.3% are female, 64.7% are male, average age 41.8. Top regions: California, Texas, Florida. Top brand affinities: Carvana, CarGurus, CarMax, Autotrader, Carfax (company).

The average Kelley Blue Book fan in United States is 41.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Carvana, CarGurus, CarMax, with strongest over-indexing on Carvana (8× the country average). Demographically, the Kelley Blue Book audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of Kelley Blue Book fans

Demographic split for Kelley Blue Book audience in United States
MetricValue
Female35.3%
Male64.7%
Average age41.8
Estimated audience size18,086,943

Audience persona

The typical Kelley Blue Book fan in United States is more male, around 41.8 years old, with strong Need for Security tendencies and a notable affinity for Carvana.

Top regions in United States

Top regions ranked by reach for Kelley Blue Book in United States
RegionReachAffinity
California1,327,9840.67×
Texas1,156,1090.74×
Florida920,5700.75×
Pennsylvania554,2300.91×
Ohio539,1100.97×
New York537,8910.53×
Michigan469,7270.99×
Illinois464,4420.77×
North Carolina448,4200.82×
Georgia444,7840.8×
Tennessee408,1671.12×
Arizona385,3101.04×
Missouri364,6011.25×
Indiana345,3271.05×
Washington334,0160.92×
Wisconsin332,0591.22×
Virginia327,2930.74×
Minnesota282,9231.09×
Colorado272,5850.96×
Alabama256,3491.01×
New Jersey254,0200.55×
South Carolina237,7560.87×
Massachusetts233,5830.66×
Oklahoma231,0071.15×
Oregon230,0551.11×
Kentucky227,3461×
Iowa223,5371.5×
Louisiana220,8510.95×
Maryland194,5940.63×
Arkansas183,5551.23×
Utah178,3101.1×
Kansas169,0291.19×
Mississippi142,7120.96×
Nevada136,4620.78×
Connecticut135,1620.75×
Idaho123,2571.36×
Nebraska122,6331.35×
West Virginia112,2231.33×
New Mexico90,0730.99×
Hawaii79,7291.03×
Montana78,8411.57×
Maine76,9811.19×
New Hampshire75,7251.06×
South Dakota60,3451.44×
North Dakota56,8341.53×
Alaska48,6781.26×
Rhode Island37,8960.66×
Wyoming36,8711.38×
Delaware34,5340.69×
Vermont33,1641.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kelley Blue Book audience
BrandAffinityCategory
Carvana8×Cars & Mobility
CarGurus6.54×Cars & Mobility
CarMax6.04×Cars & Mobility
Autotrader5.71×Cars & Mobility
Carfax (company)6.17×Cars & Mobility
AutoZone2.22×Cars & Mobility
Enterprise Rent-A-Car3.14×Cars & Mobility
TrueCar6.94×Cars & Mobility
Used car1.97×Cars & Mobility
Power (physics)2.68×Business & Career
Deer2.48×Pets & Animals
SUVs1.54×Cars & Mobility
Trophy hunting2.35×Sports
Full-size car3.33×Cars & Mobility
Wheel1.75×Cars & Mobility
Advance Auto Parts2.27×Cars & Mobility
Engine1.95×Cars & Mobility
Kurt Russell3.53×Movies & TV
O'Reilly Auto Parts2.18×Cars & Mobility
Honda2.26×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kelley Blue Book audience
TraitClusterScore
Need for SecurityCONSERVATISM1.41
Family OrientationCONSERVATISM1.37
Quality AwarenessPREMIUM1.36
Career OrientationPOWER1.12
Price SensitivityPREMIUM1.11
Convenience OrientationPREMIUM1.06

Worldwide distribution

Worldwide audience distribution share by country for Kelley Blue Book
CountryShare
United States82.8%
United Kingdom2.2%
Canada1.7%

See Kelley Blue Book audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Kelley Blue Book have in United States?

Kelley Blue Book has an estimated audience of 18,086,943 people in United States, concentrated in California and Texas.

What is the gender split and age of Kelley Blue Book fans?

35.3% of Kelley Blue Book fans are female, 64.7% are male, with an average age of 41.8 years.

Which brands do Kelley Blue Book fans like most?

Kelley Blue Book fans show strongest brand affinity for Carvana (8×), CarGurus (6.54×), and CarMax (6.04×) over the country average.

Where do Kelley Blue Book fans live in United States?

Kelley Blue Book fans in United States are most concentrated in California (reach 1,327,984), Texas (reach 1,156,109), and Florida (reach 920,570). These three regions account for the largest share of the active audience.

What other brands do Kelley Blue Book fans also like?

Beyond Kelley Blue Book itself, the audience over-indexes on CarGurus (6.54×), CarMax (6.04×), Autotrader (5.71×), and Carfax (company) (6.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kelley Blue Book. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.