A data profile of the people who buy, follow and care about RVs in Italy — modelled from more than twelve digital signal sources. RVs has an estimated audience of 8,120,193 people in Italy.
The average RVs fan in Italy is 44.5 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Personal finance, AutoScout24, Volunteering, with strongest over-indexing on Personal finance (1.72× the country average).
Demographically, the RVs audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical RVs fan in Italy is more male, around 44.5 years old, with strong Patriotism tendencies and a notable affinity for Personal finance.
The key figures that characterise the RVs profile in Italy.
37.0% are female, 63.0% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 37.0% |
| Male | 63.0% |
| Average age | 44.5 |
| Estimated audience size | 8,120,193 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide RVs audience comes from Italy.
| Country | Share |
|---|---|
| United States | 21.7% |
| Japan | 12.1% |
| Germany | 6.3% |
Where the RVs audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~200K | 1.57× | |
| 02 | Piedmont | ~700K | 1.21× | |
| 03 | Veneto | ~800K | 1.20× | |
| 04 | Tuscany | ~600K | 1.17× | |
| 05 | Lazio | ~1M | 1.16× | |
| 06 | Lombardy | ~1.5M | 1.15× | |
| 07 | Emilia-Romagna | ~700K | 1.09× | |
| 08 | Friuli-Venezia Giulia | ~200K | 1.04× | |
| 09 | Liguria | ~200K | 1.02× | |
| 10 | Aosta Valley | ~20K | 1.01× | |
| 11 | Marche | ~200K | 0.97× | |
| 12 | Molise | ~40K | 0.97× | |
| 13 | Puglia | ~500K | 0.95× | |
| 14 | Umbria | ~100K | 0.94× | |
| 15 | Basilicata | ~70K | 0.94× | |
| 16 | Sicilia | ~700K | 0.92× | |
| 17 | Sardinia | ~200K | 0.90× | |
| 18 | Abruzzo | ~200K | 0.90× | |
| 19 | Calabria | ~200K | 0.88× | |
| 20 | Campania | ~800K | 0.87× |
The strongest cross-interests of the RVs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Car wash | Cars & Mobility | 2.82× | ||
| 02 | Plug-in hybrid | Cars & Mobility | 2.56× | ||
| 03 | Minivans | Cars & Mobility | 2.34× | ||
| 04 | HVAC | Home & Garden | 2.21× | ||
| 05 | Used car | Cars & Mobility | 2.03× | ||
| 06 | Car dealership | Cars & Mobility | 1.98× | ||
| 07 | Motorcycle helmet | Cars & Mobility | 1.97× | ||
| 08 | AutoScout24 | Cars & Mobility | 1.96× | ||
| 09 | Wikipedia | Internet & Social Media | 1.94× | ||
| 10 | Luxury real estate | Business & Career | 1.92× | ||
| 11 | Air conditioning | Technology & Electronics | 1.91× | ||
| 12 | Volunteering | Politics & Society | 1.84× | ||
| 13 | Alfa Romeo | Cars & Mobility | 1.79× | ||
| 14 | Satire | Literature | 1.75× | ||
| 15 | Personal finance | Business & Career | 1.72× | ||
| 16 | Champagne | Food & Beverages | 1.70× | ||
| 17 | Camping | Travel & Leisure | 1.61× | ||
| 18 | Cruises | Travel & Leisure | 1.57× | ||
| 19 | Scooters | Cars & Mobility | 1.56× | ||
| 20 | Mediaset | Technology & Electronics | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.41× | |
| Risk Appetite | THRILL | 1.36× | |
| Need for Security | CONSERVATISM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.73× | |
| Creativity | OPEN | 0.78× | |
| Extroversion | THRILL | 0.78× |
RVs has an estimated audience of 8,120,193 people in Italy, concentrated in Lombardy and Lazio.
37.0% of RVs fans are female, 63.0% are male, with an average age of 44.5 years.
RVs fans show strongest brand affinity for Personal finance (1.72×), AutoScout24 (1.96×), and Volunteering (1.84×) over the country average.
RVs fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~1M), and Campania (reach ~800K). These three regions account for the largest share of the active audience.
Beyond RVs itself, the audience over-indexes on AutoScout24 (1.96×), Volunteering (1.84×), Wikipedia (1.94×), and Camping (1.61×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for RVs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.