A data profile of the people who buy, follow and care about Plug-in hybrid in Italy — modelled from more than twelve digital signal sources. Plug-in hybrid has an estimated audience of 4,713,505 people in Italy.
The average Plug-in hybrid fan in Italy is 44.1 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Emilia-Romagna.
Top brand affinities include Jannik Sinner, Used Cars, Used car, with strongest over-indexing on Jannik Sinner (1.66× the country average).
Demographically, the Plug-in hybrid audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Risk Appetite, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Plug-in hybrid fan in Italy is more male, around 44.1 years old, with strong Risk Appetite tendencies and a notable affinity for Jannik Sinner.
The key figures that characterise the Plug-in hybrid profile in Italy.
23.9% are female, 76.1% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 23.9% |
| Male | 76.1% |
| Average age | 44.1 |
| Estimated audience size | 4,713,505 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Plug-in hybrid audience comes from Italy.
| Country | Share |
|---|---|
| United States | 12.1% |
| Germany | 11.2% |
| Italy | 8.2% |
Where the Plug-in hybrid audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~100K | 1.34× | |
| 02 | Lombardy | ~1M | 1.30× | |
| 03 | Veneto | ~500K | 1.29× | |
| 04 | Emilia-Romagna | ~500K | 1.28× | |
| 05 | Friuli-Venezia Giulia | ~100K | 1.21× | |
| 06 | Piedmont | ~400K | 1.14× | |
| 07 | Tuscany | ~300K | 1.10× | |
| 08 | Marche | ~100K | 1.04× | |
| 09 | Abruzzo | ~100K | 1.01× | |
| 10 | Lazio | ~600K | 0.98× | |
| 11 | Puglia | ~300K | 0.98× | |
| 12 | Aosta Valley | ~10K | 0.95× | |
| 13 | Umbria | ~70K | 0.93× | |
| 14 | Molise | ~20K | 0.91× | |
| 15 | Sardinia | ~100K | 0.90× | |
| 16 | Basilicata | ~40K | 0.90× | |
| 17 | Sicilia | ~400K | 0.89× | |
| 18 | Campania | ~500K | 0.88× | |
| 19 | Liguria | ~100K | 0.88× | |
| 20 | Calabria | ~100K | 0.86× |
The strongest cross-interests of the Plug-in hybrid audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Used Cars | Cars & Mobility | 8.76× | ||
| 02 | Family car | Cars & Mobility | 8.47× | ||
| 03 | Auto maintenance | Cars & Mobility | 7.89× | ||
| 04 | Hybrid electric vehicle | Cars & Mobility | 7.86× | ||
| 05 | Auto mechanic | Cars & Mobility | 7.06× | ||
| 06 | City car | Cars & Mobility | 7.01× | ||
| 07 | Driving | Cars & Mobility | 6.85× | ||
| 08 | Auto show | Cars & Mobility | 6.63× | ||
| 09 | Classic car | Cars & Mobility | 6.09× | ||
| 10 | Motorcycle accessories | Cars & Mobility | 5.90× | ||
| 11 | Used car | Cars & Mobility | 5.51× | ||
| 12 | Quattroruote | News | 5.36× | ||
| 13 | Motorcycle helmet | Cars & Mobility | 5.31× | ||
| 14 | Carpentry | Home & Garden | 5.30× | ||
| 15 | Car dealership | Cars & Mobility | 4.34× | ||
| 16 | Hybrids | Cars & Mobility | 3.84× | ||
| 17 | Electric car | Cars & Mobility | 3.66× | ||
| 18 | Gemini | Technology & Electronics | 3.10× | ||
| 19 | Tecnomat | Shopping | 2.71× | ||
| 20 | Jannik Sinner | Sports | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.41× | |
| Family Orientation | CONSERVATISM | 2.31× | |
| DIY Mentality | THRILL | 2.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.59× | |
| Community Orientation | OPEN | 0.73× | |
| Creativity | OPEN | 0.79× |
Plug-in hybrid has an estimated audience of 4,713,505 people in Italy, concentrated in Lombardy and Lazio.
23.9% of Plug-in hybrid fans are female, 76.1% are male, with an average age of 44.1 years.
Plug-in hybrid fans show strongest brand affinity for Jannik Sinner (1.66×), Used Cars (8.76×), and Used car (5.51×) over the country average.
Plug-in hybrid fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~600K), and Emilia-Romagna (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Plug-in hybrid itself, the audience over-indexes on Used Cars (8.76×), Used car (5.51×), Motorcycle accessories (5.9×), and Auto mechanic (7.06×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Plug-in hybrid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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