A data profile of the people who buy, follow and care about Plug-in hybrid in France — modelled from more than twelve digital signal sources. Plug-in hybrid has an estimated audience of 3,476,988 people in France.
The average Plug-in hybrid fan in France is 46.7 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Grand Est.
Top brand affinities include Hybrid electric vehicle, Google News, Clothing, with strongest over-indexing on Hybrid electric vehicle (6.81× the country average).
Demographically, the Plug-in hybrid audience skews more male with an average age of 46.7, and over-indexes on personality traits such as Quality Awareness, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Plug-in hybrid fan in France is more male, around 46.7 years old, with strong Quality Awareness tendencies and a notable affinity for Hybrid electric vehicle.
The key figures that characterise the Plug-in hybrid profile in France.
27.5% are female, 72.5% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 27.5% |
| Male | 72.5% |
| Average age | 46.7 |
| Estimated audience size | 3,476,988 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 41% |
of the worldwide Plug-in hybrid audience comes from France.
| Country | Share |
|---|---|
| United States | 12.1% |
| Germany | 11.2% |
| Italy | 8.2% |
Where the Plug-in hybrid audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Grand Est | ~300K | 1.21× | |
| 02 | Corsica | ~20K | 1.10× | |
| 03 | Provence-Alpes-Côte d'Azur | ~300K | 1.03× | |
| 04 | Île-de-France | ~600K | 1.01× | |
| 05 | Bourgogne-Franche-Comté | ~100K | 1.01× | |
| 06 | Nouvelle-Aquitaine | ~300K | 0.98× | |
| 07 | Centre-Val de Loire | ~100K | 0.98× | |
| 08 | Occitanie | ~300K | 0.96× | |
| 09 | Pays de la Loire | ~200K | 0.93× | |
| 10 | Auvergne-Rhône-Alpes | ~400K | 0.92× | |
| 11 | Normandy | ~200K | 0.92× | |
| 12 | Hauts-de-France | ~300K | 0.91× | |
| 13 | Brittany | ~200K | 0.91× |
The strongest cross-interests of the Plug-in hybrid audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ford Kuga | Cars & Mobility | 8.93× | ||
| 02 | Renault Captur | Cars & Mobility | 6.84× | ||
| 03 | Hybrid electric vehicle | Cars & Mobility | 6.81× | ||
| 04 | Peugeot 3008 | Cars & Mobility | 6.47× | ||
| 05 | Audi Q3 | Cars & Mobility | 5.08× | ||
| 06 | Cupra | Cars & Mobility | 5.01× | ||
| 07 | Škoda Auto | Cars & Mobility | 4.21× | ||
| 08 | Tesla Motors | Cars & Mobility | 3.52× | ||
| 09 | Used car | Cars & Mobility | 3.28× | ||
| 10 | SUVs | Cars & Mobility | 2.67× | ||
| 11 | Peugeot | Cars & Mobility | 2.64× | ||
| 12 | Google News | News | 2.54× | ||
| 13 | Norauto | Cars & Mobility | 2.45× | ||
| 14 | Renault | Cars & Mobility | 2.43× | ||
| 15 | Oscaro | Cars & Mobility | 2.29× | ||
| 16 | WeTransfer | Internet & Social Media | 2.24× | ||
| 17 | Design | Home & Garden | 1.65× | ||
| 18 | Garden | Home & Garden | 1.60× | ||
| 19 | Clothing | Fashion & Accessoires | 1.58× | ||
| 20 | Boursorama | Business & Career | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.79× | |
| Patriotism | CONSERVATISM | 1.50× | |
| Family Orientation | CONSERVATISM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.53× | |
| Individualism | JOY | 0.61× | |
| Sustainability | BALANCE | 0.68× |
Plug-in hybrid has an estimated audience of 3,476,988 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
27.5% of Plug-in hybrid fans are female, 72.5% are male, with an average age of 46.7 years.
Plug-in hybrid fans show strongest brand affinity for Hybrid electric vehicle (6.81×), Google News (2.54×), and Clothing (1.58×) over the country average.
Plug-in hybrid fans in France are most concentrated in Île-de-France (reach ~600K), Auvergne-Rhône-Alpes (reach ~400K), and Grand Est (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Plug-in hybrid itself, the audience over-indexes on Google News (2.54×), Clothing (1.58×), Design (1.65×), and Škoda Auto (4.21×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Plug-in hybrid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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