Design Audience in France
Design has an estimated audience of 25,204,062 people in France. 56.7% are female, 43.3% are male, average age 42.5. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities: Renault Espace, Suzuki SX4, Blue Man Group, Europcar, Livemusic.
The average Design fan in France is 42.5 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities include Renault Espace, Suzuki SX4, Blue Man Group, with strongest over-indexing on Renault Espace (1000× the country average). Demographically, the Design audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Career Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic · Subtype: Lifestyle cluster
Demographics of Design fans
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 42.5 |
| Estimated audience size | 25,204,062 |
Audience persona
The typical Design fan in France is more female, around 42.5 years old, with strong Career Orientation tendencies and a notable affinity for Renault Espace.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 5,809,876 | 1.29× |
| Auvergne-Rhône-Alpes | 3,234,210 | 1.09× |
| Occitanie | 2,401,719 | 1.1× |
| Nouvelle-Aquitaine | 2,389,057 | 1.08× |
| Hauts-de-France | 2,373,812 | 1.07× |
| Grand Est | 2,160,663 | 1.06× |
| Provence-Alpes-Côte d'Azur | 1,962,214 | 1.05× |
| Pays de la Loire | 1,477,281 | 1.06× |
| Brittany | 1,117,004 | 0.91× |
| Normandy | 1,039,957 | 0.85× |
| Bourgogne-Franche-Comté | 915,112 | 0.9× |
| Centre-Val de Loire | 870,212 | 0.92× |
| Corsica | 79,700 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Renault Espace | 1000× | Cars & Mobility |
| Suzuki SX4 | 931.56× | Cars & Mobility |
| Blue Man Group | 791.38× | Music & Radio |
| Europcar | 8.97× | Cars & Mobility |
| Livemusic | 4.29× | Music & Radio |
| Google News | 2.3× | News |
| Anime and manga fandom | 4.06× | Literature |
| Orange | 2.14× | Technology & Electronics |
| Crédit Mutuel | 2.28× | Business & Career |
| Batman | 2.17× | Movies & TV |
| Dentistry | 5.86× | Business & Career |
| Zoom lens | 5.65× | Technology & Electronics |
| Anthropology | 2.44× | Business & Career |
| Tinder | 4.15× | Internet & Social Media |
| Free Mobile | 2.09× | Technology & Electronics |
| Conforama | 1.78× | Home & Garden |
| Happiness | 1.69× | Health |
| Voici | 2.18× | News |
| Fnac | 1.81× | Shopping |
| Lyft | 20× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.24 |
| Patriotism | CONSERVATISM | 2.07 |
| Travelling | THRILL | 1.86 |
| Mindfulness | BALANCE | 1.74 |
| Urban Lifestyle | OPEN | 1.33 |
| Extroversion | THRILL | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 7.0% |
| United Kingdom | 5.3% |
See Design audiences in other countries
More Lifestyle cluster audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Design have in France?
Design has an estimated audience of 25,204,062 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Design fans?
56.7% of Design fans are female, 43.3% are male, with an average age of 42.5 years.
Which brands do Design fans like most?
Design fans show strongest brand affinity for Renault Espace (1000×), Suzuki SX4 (931.56×), and Blue Man Group (791.38×) over the country average.
Where do Design fans live in France?
Design fans in France are most concentrated in Île-de-France (reach 5,809,876), Auvergne-Rhône-Alpes (reach 3,234,210), and Occitanie (reach 2,401,719). These three regions account for the largest share of the active audience.
What other brands do Design fans also like?
Beyond Design itself, the audience over-indexes on Suzuki SX4 (931.56×), Blue Man Group (791.38×), Europcar (8.97×), and Livemusic (4.29×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.