A data profile of the people who buy, follow and care about Design in France — modelled from more than twelve digital signal sources. Design has an estimated audience of 25,204,062 people in France.
The average Design fan in France is 42.5 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include Christmas Gift, Christmas tree, Europcar, with strongest over-indexing on Christmas Gift (42.13× the country average).
Demographically, the Design audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Mindfulness, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Design fan in France is more female, around 42.5 years old, with strong Mindfulness tendencies and a notable affinity for Christmas Gift.
The key figures that characterise the Design profile in France.
56.7% are female, 43.3% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 42.5 |
| Estimated audience size | 25,204,062 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Design audience comes from France.
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 7.0% |
| United Kingdom | 5.3% |
Where the Design audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~6M | 1.29× | |
| 02 | Occitanie | ~2.5M | 1.10× | |
| 03 | Auvergne-Rhône-Alpes | ~3M | 1.09× | |
| 04 | Nouvelle-Aquitaine | ~2.5M | 1.08× | |
| 05 | Hauts-de-France | ~2.5M | 1.07× | |
| 06 | Grand Est | ~2M | 1.06× | |
| 07 | Provence-Alpes-Côte d'Azur | ~2M | 1.05× | |
| 08 | Pays de la Loire | ~1.5M | 1.05× | |
| 09 | Centre-Val de Loire | ~900K | 0.92× | |
| 10 | Brittany | ~1M | 0.91× | |
| 11 | Bourgogne-Franche-Comté | ~900K | 0.90× | |
| 12 | Normandy | ~1M | 0.85× | |
| 13 | Corsica | ~90K | 0.73× |
The strongest cross-interests of the Design audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Christmas Gift | Kids & Family | 42.13× | ||
| 02 | Christmas tree | Kids & Family | 34.00× | ||
| 03 | Plants vs. Zombies | Games | 28.09× | ||
| 04 | Girl power | Politics & Society | 21.43× | ||
| 05 | Europcar | Cars & Mobility | 20.00× | ||
| 06 | Breast Cancer awareness | Health | 15.52× | ||
| 07 | Sustainable products | Politics & Society | 11.09× | ||
| 08 | Broadcasting of sports events | Movies & TV | 10.35× | ||
| 09 | Kitchen garden | Home & Garden | 9.61× | ||
| 10 | Dentistry | Business & Career | 8.87× | ||
| 11 | Zoom lens | Technology & Electronics | 8.87× | ||
| 12 | Livemusic | Music & Radio | 6.62× | ||
| 13 | Motorcycle accessories | Cars & Mobility | 5.18× | ||
| 14 | Midi Libre | News | 5.03× | ||
| 15 | Musical theatre | Movies & TV | 3.57× | ||
| 16 | Internet & Social Media | 3.47× | |||
| 17 | Batman | Movies & TV | 3.28× | ||
| 18 | BlaBlaCar | Cars & Mobility | 2.96× | ||
| 19 | YouTube | Movies & TV | 1.68× | ||
| 20 | TikTok | Internet & Social Media | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 3.23× | |
| Career Orientation | POWER | 3.01× | |
| Travelling | THRILL | 2.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.66× | |
| Design Affinity | PREMIUM | 0.75× | |
| Family Orientation | CONSERVATISM | 0.79× |
Design has an estimated audience of 25,204,062 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
56.7% of Design fans are female, 43.3% are male, with an average age of 42.5 years.
Design fans show strongest brand affinity for Christmas Gift (42.13×), Christmas tree (34×), and Europcar (20×) over the country average.
Design fans in France are most concentrated in Île-de-France (reach ~6M), Auvergne-Rhône-Alpes (reach ~3M), and Occitanie (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Design itself, the audience over-indexes on Christmas tree (34×), Europcar (20×), Girl power (21.43×), and Kitchen garden (9.61×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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