A data profile of the people who buy, follow and care about Food and drink in France — modelled from more than twelve digital signal sources. Food and drink has an estimated audience of 32,915,228 people in France.
The average Food and drink fan in France is 42.4 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Grand Est.
Demographically, the Food and drink audience skews more female with an average age of 42.4, and over-indexes on personality traits such as DIY Mentality, Creativity.
The key figures that characterise the Food and drink profile in France.
55.4% are female, 44.6% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 42.4 |
| Estimated audience size | 32,915,228 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Food and drink audience comes from France.
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 8.7% |
| India | 5.5% |
Where the Food and drink audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Grand Est | ~3.5M | 1.24× | |
| 02 | Corsica | ~200K | 1.10× | |
| 03 | Provence-Alpes-Côte d'Azur | ~2.5M | 1.02× | |
| 04 | Bourgogne-Franche-Comté | ~1.5M | 1.00× | |
| 05 | Centre-Val de Loire | ~1M | 0.98× | |
| 06 | Île-de-France | ~5.5M | 0.96× | |
| 07 | Auvergne-Rhône-Alpes | ~3.5M | 0.96× | |
| 08 | Hauts-de-France | ~3M | 0.96× | |
| 09 | Normandy | ~1.5M | 0.96× | |
| 10 | Nouvelle-Aquitaine | ~2.5M | 0.95× | |
| 11 | Pays de la Loire | ~1.5M | 0.95× | |
| 12 | Brittany | ~1.5M | 0.95× | |
| 13 | Occitanie | ~2.5M | 0.94× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.89× | |
| Creativity | OPEN | 0.85× | |
| Individualism | JOY | 0.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.71× | |
| Need for Security | CONSERVATISM | 0.72× | |
| Indulgence | JOY | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Food and drink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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