Food and drink Audience in France
Food and drink has an estimated audience of 32,915,228 people in France. 55.4% are female, 44.6% are male, average age 42.4. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Grand Est.
The average Food and drink fan in France is 42.4 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Grand Est. Demographically, the Food and drink audience skews more female with an average age of 42.4, and over-indexes on personality traits such as DIY Mentality, Creativity.
Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster
Demographics of Food and drink fans
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 42.4 |
| Estimated audience size | 32,915,228 |
Food and drink fans by region: top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | ~5.5M | 0.96× |
| Auvergne-Rhône-Alpes | ~3.5M | 0.96× |
| Grand Est | ~3.5M | 1.24× |
| Hauts-de-France | ~3M | 0.96× |
| Nouvelle-Aquitaine | ~2.5M | 0.95× |
| Occitanie | ~2.5M | 0.94× |
| Provence-Alpes-Côte d'Azur | ~2.5M | 1.02× |
| Pays de la Loire | ~1.5M | 0.95× |
| Normandy | ~1.5M | 0.96× |
| Brittany | ~1.5M | 0.95× |
| Bourgogne-Franche-Comté | ~1.5M | 1× |
| Centre-Val de Loire | ~1M | 0.98× |
| Corsica | ~200K | 1.1× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 0.89 |
| Creativity | OPEN | 0.85 |
| Individualism | JOY | 0.85 |
| Mindfulness | BALANCE | 0.84 |
| Pet Ownership | JOY | 0.84 |
| Tradition | CONSERVATISM | 0.83 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 8.7% |
| India | 5.5% |
See Food and drink audiences in other countries
More Lifestyle cluster audiences in France
- Entertainment (35,800,403)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
- Business and industry (30,268,014)
How to read this data
Audience size is the estimated number of people in France who actively search for Food and drink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.