A data profile of the people who buy, follow and care about Food and drink in Italy — modelled from more than twelve digital signal sources. Food and drink has an estimated audience of 35,590,264 people in Italy.
The average Food and drink fan in Italy is 42.3 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Demographically, the Food and drink audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Pet Ownership, Creativity.
The key figures that characterise the Food and drink profile in Italy.
53.1% are female, 46.9% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 42.3 |
| Estimated audience size | 35,590,264 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Food and drink audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 8.7% |
| India | 5.5% |
Where the Food and drink audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~4M | 1.24× | |
| 02 | Campania | ~4M | 1.05× | |
| 03 | Puglia | ~2.5M | 1.05× | |
| 04 | Molise | ~200K | 1.05× | |
| 05 | Aosta Valley | ~100K | 1.05× | |
| 06 | Basilicata | ~300K | 1.03× | |
| 07 | Liguria | ~1M | 1.01× | |
| 08 | Calabria | ~1M | 0.99× | |
| 09 | Marche | ~900K | 0.99× | |
| 10 | Lazio | ~4.5M | 0.98× | |
| 11 | Umbria | ~600K | 0.98× | |
| 12 | Abruzzo | ~800K | 0.96× | |
| 13 | Trentino-Alto Adige/Südtirol | ~600K | 0.96× | |
| 14 | Friuli-Venezia Giulia | ~600K | 0.96× | |
| 15 | Sardinia | ~1M | 0.95× | |
| 16 | Emilia-Romagna | ~2.5M | 0.93× | |
| 17 | Piedmont | ~2.5M | 0.93× | |
| 18 | Lombardy | ~5.5M | 0.89× | |
| 19 | Tuscany | ~2M | 0.88× | |
| 20 | Veneto | ~2.5M | 0.87× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.83× | |
| Creativity | OPEN | 0.82× | |
| DIY Mentality | THRILL | 0.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.69× | |
| Early Adopter Mentality | POWER | 0.70× | |
| Mindfulness | BALANCE | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Food and drink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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