Food and drink Audience in Italy

Food and drink has an estimated audience of 35,590,264 people in Italy. 53.1% are female, 46.9% are male, average age 42.3. Top regions: Lombardy, Lazio, Campania.

The average Food and drink fan in Italy is 42.3 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Demographically, the Food and drink audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Pet Ownership, Creativity.

Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster

Demographics of Food and drink fans

Demographic split for Food and drink audience in Italy
MetricValue
Female53.1%
Male46.9%
Average age42.3
Estimated audience size35,590,264

Food and drink fans by region: top regions in Italy

Top regions ranked by reach for Food and drink in Italy
RegionReachAffinity
Lombardy~5.5M0.89×
Lazio~4.5M0.98×
Campania~4M1.05×
Sicilia~4M1.24×
Emilia-Romagna~2.5M0.93×
Puglia~2.5M1.05×
Veneto~2.5M0.87×
Piedmont~2.5M0.93×
Tuscany~2M0.88×
Calabria~1M0.99×
Liguria~1M1.01×
Sardinia~1M0.95×
Marche~900K0.99×
Abruzzo~800K0.96×
Trentino-Alto Adige/Südtirol~600K0.96×
Friuli-Venezia Giulia~600K0.96×
Umbria~600K0.98×
Basilicata~300K1.03×
Molise~200K1.05×
Aosta Valley~100K1.05×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Food and drink audience
TraitClusterScore
Pet OwnershipJOY0.83
CreativityOPEN0.82
DIY MentalityTHRILL0.79
IndividualismJOY0.78
Price SensitivityPREMIUM0.77
Family OrientationCONSERVATISM0.76

Worldwide distribution

Worldwide audience distribution share by country for Food and drink
CountryShare
United States22.7%
Japan8.7%
India5.5%

See Food and drink audiences in other countries

More Lifestyle cluster audiences in Italy

How to read this data

Audience size is the estimated number of people in Italy who actively search for Food and drink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.