Top 50 Food & Beverages brands in Italy
This curated ranking covers the 50 largest food & beverages brands in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 7,401 food & beverages brands tracked in Italy, the 50 ranked here account for the largest measured audience reach. Food, Food and drink and Cuisine lead the list with a combined estimated audience of 108,870,655 people. Across all 50 entries the average audience size is 16,661,450, and the largest, Food, reaches around 39,361,997 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each food & beverages brand, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Food |
39,361,997 | 4.8% | Lifestyle cluster | Food & Beverages |
| 2 |  Food and drink |
35,590,264 | 4.4% | Lifestyle cluster | Food & Beverages |
| 3 |  Cuisine |
33,918,394 | 5.5% | Lifestyle cluster | Food & Beverages |
| 4 |  Restaurants |
33,251,257 | 4.3% | Lifestyle cluster | Food & Beverages |
| 5 |  Beverages |
32,213,300 | 4.6% | Lifestyle cluster | Food & Beverages |
| 6 |  Cooking |
30,085,121 | 4.6% | Lifestyle cluster | Food & Beverages |
| 7 |  Alcoholic beverages |
28,030,780 | 5.3% | Lifestyle cluster | Food & Beverages |
| 8 |  Recipes |
23,886,642 | 5.0% | Food & Beverages | |
| 9 |  Italian cuisine |
23,468,048 | 9.2% | Cuisine | Food & Beverages |
| 10 |  Wine |
21,060,818 | 6.3% | Food & Beverages | |
| 11 |  Tea |
20,208,144 | 5.8% | Beverage | Food & Beverages |
| 12 |  Eating |
18,775,603 | 4.9% | Food & Beverages | |
| 13 |  Fast food |
18,035,222 | 5.0% | Food & Beverages | |
| 14 |  Water |
17,805,036 | 4.9% | Beverage | Food & Beverages |
| 15 |  Beer |
17,566,962 | 5.5% | Alcohol | Food & Beverages |
| 16 |  Veganism |
17,457,888 | 5.7% | Food & Beverages | |
| 17 |  Coffee |
16,807,536 | 4.1% | Food & Beverages | |
| 18 |  Desserts |
16,245,290 | 4.8% | Animation | Food & Beverages |
| 19 |  Pizza |
16,208,450 | 7.0% | Dish | Food & Beverages |
| 20 |  Pastry |
15,979,780 | 7.7% | Food & Beverages | |
| 21 |  Organic food |
15,105,835 | 5.0% | Food & Beverages | |
| 22 |  Chocolate |
14,662,009 | 4.8% | Sweet | Food & Beverages |
| 23 |  Barbecue |
14,557,149 | 4.5% | Food & Beverages | |
| 24 |  Gastronomy |
13,860,788 | 5.6% | Field of study | Food & Beverages |
| 25 |  Distilled beverage |
13,662,014 | 5.1% | Food & Beverages | |
| 26 |  Coop |
13,379,063 | 35.4% | Food & Beverages | |
| 27 |  Pasta |
13,237,858 | 11.7% | Dish | Food & Beverages |
| 28 |  Meat |
13,099,179 | 4.1% | Food & Beverages | |
| 29 |  McDonald's |
13,078,624 | 4.2% | Fast food restaurants | Food & Beverages |
| 30 |  Confectionery |
12,948,266 | 5.8% | Food & Beverages | |
| 31 |  Fruit |
12,712,692 | 4.0% | Food & Beverages | |
| 32 |  Coffeehouses |
12,633,651 | 4.0% | Food & Beverages | |
| 33 |  Local food |
12,243,436 | 5.7% | Food & Beverages | |
| 34 |  Chef |
12,236,274 | 9.2% | Food & Beverages | |
| 35 |  Cocktail |
12,162,083 | 6.7% | Food & Beverages | |
| 36 |  Cake |
12,144,351 | 3.9% | Sweet | Food & Beverages |
| 37 |  Take-out |
12,140,368 | 6.5% | Food & Beverages | |
| 38 |  Cheese |
11,710,909 | 6.1% | Cheese | Food & Beverages |
| 39 |  Milk |
11,114,366 | 5.3% | Beverage | Food & Beverages |
| 40 |  Lunch |
10,853,207 | 4.6% | Food & Beverages | |
| 41 |  Dinner |
10,768,135 | 4.5% | Food & Beverages | |
| 42 |  Apéritif and digestif |
10,466,186 | 35.7% | Food & Beverages | |
| 43 |  Diners |
10,320,441 | 5.4% | Food & Beverages | |
| 44 |  Wine tasting |
10,215,963 | 10.2% | Food & Beverages | |
| 45 |  Flour |
10,015,705 | 7.6% | Sweet | Food & Beverages |
| 46 |  Seafood |
9,829,847 | 4.7% | Dish | Food & Beverages |
| 47 |  Mediterranean cuisine |
9,714,455 | 11.8% | Cuisine | Food & Beverages |
| 48 |  Breakfast |
9,470,793 | 4.0% | Food & Beverages | |
| 49 |  Organic farming |
9,391,741 | 5.8% | Food & Beverages | |
| 50 |  Foodservice |
9,380,626 | 10.5% | Food & Beverages |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each food & beverages brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest food & beverages brand in Italy?
Food currently leads with an estimated audience of 39,361,997 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.