Top 50 Wines in Italy
This curated ranking covers the 50 largest wines in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 253 wines tracked in Italy, the 50 ranked here account for the largest measured audience reach. Champagne, Sparkling wine and Red wine lead the list with a combined estimated audience of 19,897,128 people. Across all 50 entries the average audience size is 996,542, and the largest, Champagne, reaches around 7,593,536 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each wine, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Champagne |
7,593,536 | 9.1% | Wine | Food & Beverages |
| 2 |  Sparkling wine |
6,730,781 | 7.7% | Wine | Food & Beverages |
| 3 |  Red wine |
5,572,811 | 7.2% | Wine | Food & Beverages |
| 4 |  White wine |
5,207,612 | 9.0% | Wine | Food & Beverages |
| 5 |  Prosecco |
4,116,241 | 18.1% | Wine | Food & Beverages |
| 6 |  Italian wine |
3,593,723 | 21.7% | Wine | Food & Beverages |
| 7 |  Marsala |
1,707,206 | 55.3% | Wine | Food & Beverages |
| 8 |  Dessert wine |
1,248,336 | 3.9% | Wine | Food & Beverages |
| 9 |  Chianti |
1,153,689 | 56.6% | Wine | Food & Beverages |
| 10 |  French wine |
792,993 | 7.6% | Wine | Food & Beverages |
| 11 |  Gaja (wine) |
717,779 | 87.9% | Wine | Food & Beverages |
| 12 |  Pinot noir |
675,756 | 10.3% | Wine | Food & Beverages |
| 13 |  Chardonnay |
596,138 | 8.0% | Wine | Food & Beverages |
| 14 |  Barolo |
586,519 | 34.6% | Wine | Food & Beverages |
| 15 |  rose wine |
512,738 | 9.5% | Wine | Food & Beverages |
| 16 |  Roero |
470,667 | 98.2% | Wine | Food & Beverages |
| 17 |  Cabernet Sauvignon |
457,857 | 6.1% | Wine | Food & Beverages |
| 18 |  Francis Ford Coppola Winery |
425,619 | 10.0% | Wine | Food & Beverages |
| 19 |  Merlot |
422,913 | 8.6% | Wine | Food & Beverages |
| 20 |  Sangiovese |
412,242 | 48.1% | Wine | Food & Beverages |
| 21 |  Vivino |
372,948 | 9.8% | Wine | Food & Beverages |
| 22 |  Sauvignon blanc |
352,261 | 7.1% | Wine | Food & Beverages |
| 23 |  Tuscan wine |
330,481 | 68.6% | Wine | Food & Beverages |
| 24 |  Table wine |
327,495 | 22.9% | Wine | Food & Beverages |
| 25 |  Amarone |
327,321 | 41.3% | Wine | Food & Beverages |
| 26 |  Nebbiolo |
294,564 | 56.0% | Wine | Food & Beverages |
| 27 |  Brunello di Montalcino |
284,704 | 34.3% | Wine | Food & Beverages |
| 28 |  Burgundy wine |
277,146 | 10.3% | Wine | Food & Beverages |
| 29 |  Tenuta San Guido |
276,529 | 79.3% | Wine | Food & Beverages |
| 30 |  Lambrusco |
276,044 | 26.9% | Wine | Food & Beverages |
| 31 |  Muscat (grape) |
256,604 | 11.2% | Wine | Food & Beverages |
| 32 |  Bolgheri |
248,922 | 72.1% | Wine | Food & Beverages |
| 33 |  Montalcino |
222,673 | 45.5% | Wine | Food & Beverages |
| 34 |  Trebbiano |
220,758 | 87.2% | Wine | Food & Beverages |
| 35 |  Australian wine |
216,063 | 8.4% | Wine | Food & Beverages |
| 36 |  Falanghina |
214,509 | 81.8% | Wine | Food & Beverages |
| 37 |  Spanish wine |
207,954 | 3.9% | Wine | Food & Beverages |
| 38 |  Aglianico |
203,209 | 83.0% | Wine | Food & Beverages |
| 39 |  Riesling |
186,354 | 6.1% | Wine | Food & Beverages |
| 40 |  Malvasia |
182,302 | 38.4% | Wine | Food & Beverages |
| 41 |  formaggio Asiago DOP |
179,675 | 99.9% | Wine | Food & Beverages |
| 42 |  Barbaresco |
178,164 | 54.7% | Wine | Food & Beverages |
| 43 |  Decanter (magazine) |
175,206 | 8.8% | Wine | Food & Beverages |
| 44 |  Cru (wine) |
168,550 | 14.2% | Wine | Food & Beverages |
| 45 |  Organic wine |
159,219 | 5.5% | Wine | Food & Beverages |
| 46 |  Grenache |
157,556 | 6.8% | Wine | Food & Beverages |
| 47 |  Pinot gris |
143,396 | 10.0% | Wine | Food & Beverages |
| 48 |  Syrah |
135,932 | 10.4% | Wine | Food & Beverages |
| 49 |  Sangria |
128,869 | 3.3% | Wine | Food & Beverages |
| 50 |  Barbera |
126,576 | 35.7% | Wine | Food & Beverages |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each wine by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest wine in Italy?
Champagne currently leads with an estimated audience of 7,593,536 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.