Top 50 Beverages in Italy

This curated ranking covers the 50 largest beverages in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 153 beverages tracked in Italy, the 50 ranked here account for the largest measured audience reach. Tea, Water and Milk lead the list with a combined estimated audience of 49,127,546 people. Across all 50 entries the average audience size is 2,104,920, and the largest, Tea, reaches around 20,208,144 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each beverage, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.

Ranking

Rank	Name	Audience size	Country share	Subtype	Category
1	Tea	20,208,144	5.8%	Beverage	Food & Beverages
2	Water	17,805,036	4.9%	Beverage	Food & Beverages
3	Milk	11,114,366	5.3%	Beverage	Food & Beverages
4	Soft drinks	7,138,061	3.5%	Beverage	Food & Beverages
5	Espresso	6,669,480	5.3%	Beverage	Food & Beverages
6	Energy drinks	3,858,490	3.3%	Beverage	Food & Beverages
7	Cappuccino	3,612,295	4.0%	Beverage	Food & Beverages
8	Coffea	3,435,702	7.4%	Beverage	Food & Beverages
9	Latte	2,986,290	3.4%	Beverage	Food & Beverages
10	Fresh water	2,128,345	3.5%	Beverage	Food & Beverages
11	Mineral water	2,082,878	4.0%	Beverage	Food & Beverages
12	Pastis	1,833,785	46.1%	Beverage	Food & Beverages
13	Herbal tea	1,769,244	3.8%	Beverage	Food & Beverages
14	Hot chocolate	1,648,215	2.8%	Beverage	Food & Beverages
15	Green tea	1,400,424	2.0%	Beverage	Food & Beverages
16	Non-alcoholic beverage	1,228,390	2.0%	Beverage	Food & Beverages
17	Arabic coffee	1,168,367	4.0%	Beverage	Food & Beverages
18	Specialty coffee	1,157,940	2.5%	Beverage	Food & Beverages
19	Carbonated water	1,115,244	4.1%	Beverage	Food & Beverages
20	Bottled water	912,233	4.2%	Beverage	Food & Beverages
21	Theobroma cacao	884,256	9.2%	Beverage	Food & Beverages
22	Almond milk	821,131	5.6%	Beverage	Food & Beverages
23	Oasis (drink)	650,944	5.0%	Beverage	Food & Beverages
24	Matcha	644,520	1.7%	Beverage	Food & Beverages
25	Flat white	614,597	3.3%	Beverage	Food & Beverages
26	Iced coffee	595,546	1.3%	Beverage	Food & Beverages
27	Apple juice	574,531	4.0%	Beverage	Food & Beverages
28	Lemonade	571,714	3.0%	Beverage	Food & Beverages
29	Orange juice	564,282	3.9%	Beverage	Food & Beverages
30	Cola	453,907	4.6%	Beverage	Food & Beverages
31	Instant coffee	422,089	2.3%	Beverage	Food & Beverages
32	Cranberry juice	410,586	4.9%	Beverage	Food & Beverages
33	Iced tea	401,250	1.4%	Beverage	Food & Beverages
34	Bubble tea	356,679	1.2%	Beverage	Food & Beverages
35	Mate (beverage)	351,602	10.3%	Beverage	Food & Beverages
36	Smântână	350,881	1.3%	Beverage	Food & Beverages
37	Yerba mate	343,120	8.2%	Beverage	Food & Beverages
38	White tea	273,292	3.8%	Beverage	Food & Beverages
39	Kefir	268,539	6.0%	Beverage	Food & Beverages
40	Diet soda	259,850	0.9%	Beverage	Food & Beverages
41	Milkshake	257,217	1.2%	Beverage	Food & Beverages
42	Tonic water	228,778	4.1%	Beverage	Food & Beverages
43	Mocaccino	226,437	1.1%	Beverage	Food & Beverages
44	Coffea arabica	221,211	3.1%	Beverage	Food & Beverages
45	Plant milk	218,898	3.7%	Beverage	Food & Beverages
46	Tap water	208,078	4.1%	Beverage	Food & Beverages
47	Oolong	207,132	2.8%	Beverage	Food & Beverages
48	Purified water	205,275	4.4%	Beverage	Food & Beverages
49	Yogi Tea	195,643	10.6%	Beverage	Food & Beverages
50	Coconut milk	191,121	3.1%	Beverage	Food & Beverages