A data profile of the people who buy, follow and care about Tea in Italy — modelled from more than twelve digital signal sources. Tea has an estimated audience of 20,208,144 people in Italy.
The average Tea fan in Italy is 43.9 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Loyalty, Mocaccino, The Blue Lagoon (1980 film), with strongest over-indexing on Loyalty (1.63× the country average).
Demographically, the Tea audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Creativity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 8 brand affinities and 20 regions tracked by Rascasse.
The typical Tea fan in Italy is more female, around 43.9 years old, with strong Creativity tendencies and a notable affinity for Loyalty.
The key figures that characterise the Tea profile in Italy.
57.5% are female, 42.5% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 43.9 |
| Estimated audience size | 20,208,144 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Tea audience comes from Italy.
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 7.0% |
| China | 5.8% |
Where the Tea audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~6.5M | 1.77× | |
| 02 | Trentino-Alto Adige/Südtirol | ~600K | 1.51× | |
| 03 | Veneto | ~2M | 1.26× | |
| 04 | Lazio | ~3M | 1.23× | |
| 05 | Tuscany | ~1.5M | 1.22× | |
| 06 | Emilia-Romagna | ~2M | 1.19× | |
| 07 | Piedmont | ~1.5M | 1.09× | |
| 08 | Friuli-Venezia Giulia | ~400K | 1.03× | |
| 09 | Sicilia | ~2M | 1.02× | |
| 10 | Campania | ~2.5M | 1.01× | |
| 11 | Liguria | ~600K | 0.99× | |
| 12 | Puglia | ~1.5M | 0.96× | |
| 13 | Marche | ~500K | 0.90× | |
| 14 | Aosta Valley | ~40K | 0.87× | |
| 15 | Basilicata | ~200K | 0.85× | |
| 16 | Molise | ~80K | 0.85× | |
| 17 | Abruzzo | ~400K | 0.84× | |
| 18 | Umbria | ~300K | 0.84× | |
| 19 | Calabria | ~500K | 0.83× | |
| 20 | Sardinia | ~500K | 0.80× |
The strongest cross-interests of the Tea audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Music of the Heart | Movies & TV | 1.70× | ||
| 02 | Loyalty | Business & Career | 1.63× | ||
| 03 | Tower Bridge | Travel & Leisure | 1.62× | ||
| 04 | Mocaccino | Food & Beverages | 1.59× | ||
| 05 | Ricette della Nonna | Food & Beverages | 1.56× | ||
| 06 | Cocktail sauce | Food & Beverages | 1.55× | ||
| 07 | Dolcidee.it | Food & Beverages | 1.52× | ||
| 08 | The Blue Lagoon (1980 film) | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.98× | |
| DIY Mentality | THRILL | 0.94× | |
| Quality Awareness | PREMIUM | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.68× | |
| Risk Appetite | THRILL | 0.69× | |
| Patriotism | CONSERVATISM | 0.72× |
Tea has an estimated audience of 20,208,144 people in Italy, concentrated in Lombardy and Lazio.
57.5% of Tea fans are female, 42.5% are male, with an average age of 43.9 years.
Tea fans show strongest brand affinity for Loyalty (1.63×), Mocaccino (1.59×), and The Blue Lagoon (1980 film) (1.5×) over the country average.
Tea fans in Italy are most concentrated in Lombardy (reach ~6.5M), Lazio (reach ~3M), and Campania (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Tea itself, the audience over-indexes on Mocaccino (1.59×), The Blue Lagoon (1980 film) (1.5×), Tower Bridge (1.62×), and Music of the Heart (1.7×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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