Tea Audience in Italy
Tea has an estimated audience of 20,208,144 people in Italy. 57.5% are female, 42.5% are male, average age 43.9. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Loyalty, Mocaccino, The Blue Lagoon (1980 film), Tower Bridge, Music of the Heart.
The average Tea fan in Italy is 43.9 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Loyalty, Mocaccino, The Blue Lagoon (1980 film), with strongest over-indexing on Loyalty (1.63× the country average). Demographically, the Tea audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 8 brand affinities and 20 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Tea fans
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 43.9 |
| Estimated audience size | 20,208,144 |
Audience persona
The typical Tea fan in Italy is more female, around 43.9 years old, with strong Indulgence tendencies and a notable affinity for Loyalty.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 6,315,261 | 1.78× |
| Lazio | 3,070,867 | 1.24× |
| Campania | 2,297,318 | 1.01× |
| Veneto | 2,031,086 | 1.27× |
| Emilia-Romagna | 1,976,330 | 1.2× |
| Sicilia | 1,796,110 | 1.02× |
| Tuscany | 1,649,706 | 1.23× |
| Piedmont | 1,643,247 | 1.1× |
| Puglia | 1,332,783 | 0.96× |
| Trentino-Alto Adige/Südtirol | 606,313 | 1.59× |
| Liguria | 560,135 | 0.99× |
| Calabria | 486,549 | 0.79× |
| Marche | 442,323 | 0.88× |
| Sardinia | 428,960 | 0.76× |
| Friuli-Venezia Giulia | 396,169 | 1.04× |
| Abruzzo | 354,376 | 0.8× |
| Umbria | 253,442 | 0.77× |
| Basilicata | 131,519 | 0.71× |
| Molise | 56,377 | 0.59× |
| Aosta Valley | 24,598 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Loyalty | 1.63× | Business & Career |
| Mocaccino | 1.59× | Food & Beverages |
| The Blue Lagoon (1980 film) | 1.5× | Movies & TV |
| Tower Bridge | 1.62× | Travel & Leisure |
| Music of the Heart | 1.7× | Movies & TV |
| Ricette della Nonna | 1.56× | Food & Beverages |
| Cocktail sauce | 1.55× | Food & Beverages |
| Dolcidee.it | 1.52× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.21 |
| Price Sensitivity | PREMIUM | 0.99 |
| Healthy Lifestyle | BALANCE | 0.98 |
| Social Media Usage | JOY | 0.95 |
| Pet Ownership | JOY | 0.94 |
| Patriotism | CONSERVATISM | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 7.0% |
| China | 5.8% |
See Tea audiences in other countries
More Beverage audiences in Italy
- Water (17,805,036)
- Milk (11,114,366)
- Soft drinks (7,138,061)
- Espresso (6,669,481)
- Energy drinks (3,858,491)
Frequently asked questions
How many fans does Tea have in Italy?
Tea has an estimated audience of 20,208,144 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Tea fans?
57.5% of Tea fans are female, 42.5% are male, with an average age of 43.9 years.
Which brands do Tea fans like most?
Tea fans show strongest brand affinity for Loyalty (1.63×), Mocaccino (1.59×), and The Blue Lagoon (1980 film) (1.5×) over the country average.
Where do Tea fans live in Italy?
Tea fans in Italy are most concentrated in Lombardy (reach 6,315,261), Lazio (reach 3,070,867), and Campania (reach 2,297,318). These three regions account for the largest share of the active audience.
What other brands do Tea fans also like?
Beyond Tea itself, the audience over-indexes on Mocaccino (1.59×), The Blue Lagoon (1980 film) (1.5×), Tower Bridge (1.62×), and Music of the Heart (1.7×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.